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Strategic Audit Assignment

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Added on  2020-06-04

Strategic Audit Assignment

   Added on 2020-06-04

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STRATEGIC AUDIT
Strategic Audit Assignment_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK1.............................................................................................................................................11)External analysis of UBER company..................................................................................12)Internal analysis of UBER company...................................................................................3CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6
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INTRODUCTIONStrategic audit is the method through which company is able to plan out several strategiesand tactics so that a firm will be able to identify weaknesses that is pertained to it. With help ofthis an organisation is able to develop and grow in a competitive market. It is very essential for itto analyse all those aspect which are having great impact on its operations and activities so thatmanaging plans can be made and through this firm will sustain for long period of time in marketplace (Bowlin, 2011).UBER is private company which is dealing in more than 570 cities all around the world.There are 12000 employees working for this company. It is developing its market and operatingthe UBER car transportation and food deliverymobile apps.Its annual revenue by year 2016 isUS$6.5 billion. In this report, environmental audit of company will be performed so as tounderstand the factors that are affecting firm's operations and strategies that can be used bycompany to overcome them.TASK11)External analysis of UBER company.External factors are the environmental aspects which are affective business activities ofany of the organisation. It is very essential for company to carry out a market audit throughwhich can be able to understand external elements that are hampering functions and operationsof a company. With the help of PESTLE analysis company can be able to know all those aspectsthat affecting it its activities. It is as follows-PESTLE ANALYSISPolitical factorsPolitical factors effects are those aspects which is having a directimpact upon operations and functions of a company. One of themajor issues that UBER has faced is the controversies. It has comewith many controversies till now. Company also faced scrutiny,many cases are there against it. There are ban for using UBER carin many Asian countries. Though many problems are there,company is still having several advantages regarding politicalaspects (Bowlin, Hobson and Piercey, 2015).Economic factorsCompany is basically based upon the sharing economical aspects.1
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