Strategic Audit of Alessa

Running head: STRATEGIC AUDIT OF ALESSA
Strategic Audit of Alessa
Name of the Student
Name of the University
Author’s note

STRATEGIC AUDIT OF ALESSA1
Executive summary
The aim of the report is to analyse the strategic audit performance of Alessa. The strategic
audit gives a view about the current situation of the company and how the company is setting
their mission and based on which the company will be able to achieve its objectives.
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STRATEGIC AUDIT OF ALESSA2
Table of Contents
Introduction................................................................................................................................3
Discussion..................................................................................................................................3
Company background................................................................................................................3
Current situation.........................................................................................................................4
Strategic posture.........................................................................................................................4
Strategic managers.....................................................................................................................6
External environment.................................................................................................................6
Internal environment..................................................................................................................9
Recommended strategy............................................................................................................14
Implementation........................................................................................................................14
Evaluation and control.............................................................................................................15
Conclusion................................................................................................................................15
Reference..................................................................................................................................18

STRATEGIC AUDIT OF ALESSA3
Introduction
The strategic audit is a very effective method to check whether a organisation is
fulfilling its organisational goals in the most appropriate manner.in addition to that the
strategic audit also find out whether the organisation is making optimum utilisation of the
resources available to it.it is beneficial for every organisation to have a successful strategic
audit process. The strategic audit is a continuous process. based on the strategic audit report
the owners of the organisation takes decision and the team of the auditors checks the audit
process on periodical basis in order to revalue the performance of every unit of the
company .the management update the strategic plan once it achieve its goals.
Discussion
Company background
Hamad Abdullah Alessa incorporated the Alessa group of companies in 1935. Alessa
group is known by the name of Alessa Industries Company. Alessa is an integrated group in
the business. The wide variety of products that are produced by Alessa includes appliances,
electronics and manufacturing refrigerators, freezers, air conditioners and air-handling units.it
is also engaged in the contracting and installation of personnel and commercial air
conditioner and air handling units. The international department in Alessa supplies the
Middle East and Africa markets with a full range of air conditioners and other products such
as chest freezers refrigerators. Alessa has also separate brand distributorship and
manufacturing brand under licence, marketing, service divisions and research and
development.