Strategic Business Analysis: Emergent vs Deliberate Strategy and Stakeholder Consideration

This report from Desklib discusses the emergent and deliberate process of strategy development and the importance of considering stakeholder interests in business strategy. It compares and contrasts the two strategies and provides examples of companies that use them. The report also highlights the main interests of stakeholders and how their viewpoints can benefit the decision-making process. The subject is strategic business analysis and the course code and college/university are not mentioned.

Strategic Business
Analysis

Table of Contents
INTRODUCTION ..........................................................................................................................4
MAIN BODY...................................................................................................................................4
Compare and contrast the emergent and deliberate process of strategy development................4
Discuss the views of business which should consider the interests of all their stakeholders in
developing the strategies of business into critical manner..........................................................6
CONCLUSION ...............................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Business analysis refers to the practice of enabling change into the context of
organisation through defining requirements and recommends the solutions which delivers the
value to stake holders. It is a kind of professional discipline which identifies the business
requirements which determines the solutions of problems of business(Anh and Tien., 2021). For
an organisation, business analysis is important because it support in terms of identifying the all
issues and vulnerabilities which help in terms of implementing the solutions. They are
continuously monitoring the results which is based on the data which they have collected. In the
present report two essays are taken into consideration. The present report will cover discussion
about comparing the emergent and deliberate process of development of strategy and also about
businesses should consider the interests of all the stakeholders in terms of developing the
strategies of business.
MAIN BODY
Compare and contrast the emergent and deliberate process of strategy development
Strategy development basically refers to the plan of company which needs to be achieved
in terms of consistent growth. This is the technique which lists the data into detailed manner and
also describes that in which manner the team has planned in terms of achieving the goal. Within
the strategy, it basically lists the mission and vision of the company in the strategy which ensures
each team member to work towards the same goals. An emergent strategy is that which arises
from the unplanned actions and initiatives from within an organisation(Blocher and et.al.,
2019).This is a kind of strategy which has been viewed as the product of spontaneous innovation
which is the result of daily basis prioritization and investment decision which have been made by
the individual contributors such as engineers, financial staff, manager and sales people.
According to deliberate strategy, it has been observed that it has arises from the thoughtful,
conscious and also have organised action on the part of its leadership and business as well.
As compared to deliberate strategy, emergent strategy is more flexible and the
organisation has the goals which s working towards it. They have also flexibility in terms of
adjusting the goals which pursues other priorities or opportunities as they emerge. There are
many start ups who leverage the emergent strategy in their initial stages.

Within the process of emergent strategy, it is important to make sure that all the
employees are looking for the new opportunities to grow. They might be the opportunities which
help an organisation in terms of reaching towards the goals or effectively cause the priorities and
goals to shift. When the organisation is trying to implement the deliberate strategy then they are
more focused towards their goal(Grover and et.al., 2018). When emergent strategy needs to be
implemented at the organisational level then it is important to go after something in a deliberate
way. For working well the emergent strategy, it is important that managers and employees alike
should constantly look at the periphery and not just in the direction of the last goal. It has been
observed that the deliberate strategy is mostly implemented by the large businesses or
corporations which are firmly established within the markets. Within the deliberate strategy,
there are lots of challenges but with support of history and stability it provides them with enough
data which help in terms of plotting out the long term strategy.
It is very complicated problem to be very successful with deliberate strategy and it has
been observed that large businesses consist of large teams which work together in terms of
reaching towards the goal. Within such a system, individual has to understand that how their
work contributes in terms of reaching towards the goal and if the individual does not execute the
work into appropriate manner then then the company's ability to reach towards the objectives is
diminished. Deliberate strategy works well in those conditions when everybody has this
understanding that what the organisation is trying to achieve it. There are certain situations
where emergent and deliberate strategy can be used into effective manner (Jenkins and
Williamson., 2015).Emergent strategy can be the right choice for the business when the future is
uncertain and also it is not clear that what the right long term strategy should be. Emergent
strategy is useful in the early phases of the company's life after the product has been launched or
when the competitive landscape is changing into substantial manner.
Deliberate strategy can be used into effective manner when they can set the company on
course in order to achieve their strategic goals. It is also better fit at the organisational level when
the company has reached a certain level of maturity and stability as well and at which point they
can shift away from survival towards the growth. The success and failure of an organisation
depends on this criteria that how well each person or department executes their tasks.

There are certain examples of companies who are using the deliberate strategy which
include Amazon, Apple, Boeing, Google, Nike, Nordstrom, Procter and Gamble. There are also
certain other examples of emergent strategy which include Flickr, Pay pal and Nintendo. These
are the companies who uses emergent and deliberate strategy into result oriented form. These
two type of strategies are very important and it can be implemented into the different period of
time (Kim and et.al., 2018). According to current and modern period of time, Wal mart is the
best example of it for embracing the deliberate strategy into effective manner. Walmart has
observed that this is the best strategy of expanding the business into positive manner. The
company does not become blind with one strategy implementation at organisational level, though
the emergent strategy can empower the business in order to rapidly pivot during the uncertain
times. So in the overall manner, every strategy process depends on the requirement of situation
of the organisation and accordingly decisions have been taken for the strategy implementation
into positive manner. That's why from the point of view of strategy development, both these
strategies are very important in order to achieve the organisational goals and objectives as well.
Discuss the views of business which should consider the interests of all their stakeholders in
developing the strategies of business into critical manner
For developing the business strategies, it is very important that to consider the view
points of stakeholders so that appropriate decision can be taken for the business growth and
development as well. There are different kinds of stakeholders at the organisational level and it
includes external and internal stakeholders. External stakeholders are those stakeholders who do
not directly work with the company but can be affected by the actions and outcomes of the
business(Rajnoha and et.al., 2016). The examples of external stakeholders basically include
customers, investors, shareholders, government agencies, suppliers and community as well.
These are the stakeholders who want that company to perform into well mannered way for the
multiple reasons. There are internal stakeholders as well whose interest into the company comes
from the direct relationship and they are employees, owners, customers, creditors government,
local communities and suppliers.

There are certain main interest of stakeholders which needs to be considered by the
business which include the profits, costs, social impact, employees happiness and job security as
well. There are many stakeholders at the organisational level who holds the shares of the
company into legalised manner so the view point of them for the company's decision really
matters due to which it is very important that to consider them into serious manner. Stakeholders
point of views are important because they help in terms of providing the ideas and also support
in terms of creating the potential solutions as well (Tan and Ding., 2015).As stakeholders comes
from different backgrounds so its very important that to consider the issues from different
perspectives. So this enables the opposing view points to get discussed and expressed as well.
That's why its very important to consider the view point of stakeholders into appropriate manner.
It has been observed at the organisational level that considering too much stakeholders on
a larger scale it becomes difficult for the company to implement their own decision from the
single point of view. As businesses have also their view point and also they have strategies to
tackle the market and customers as well so its very important that to listen and consider the view
points of stakeholders as well. At the organisational level, there is no possibility of successful
completion of the project and engaging the stakeholders can bring benefits to the project. They
get involved into the decision making process and also influences the organisation's actions
which act as support system for the project management team.
There are different examples of companies who take the stakeholders into serious manner
for further growth and development. It includes TESCO, Sainsburry's, Asda etc. There are
different industries who consider the stakeholder point of views, ideas and strategies into serious
manner because sometimes they can think from outside the world of business or company. They
also look towards the products and services from the customers point of views due to which they
can give their best decision to the company regarding any issue or problem (Uçaktürk and et.al.,
2015). Although their decisions are helpful for the company's success but somewhere their
decisions have been influenced by the fear of failure due to which they can 't give their
qualitative decision to the organisation into result oriented form.

It has been observed that whenever the company is in growing stage then it might be
possible that they withdraw their shares from the company due to fear of losses because the
company is not fully established due to which their such kind of actions does not act as profitable
for the company's growth and development (Yousaf and et.al., 2018).So in the overall manner, it
has been observed that from the business point of view it is necessary that to consider the
stakeholders decision into appropriate manner so that company can achieve their objectives and
goals within a set period of time. In the conclusive manner, up to a certain extent stakeholders
are beneficial for the business strategy making and there are certain conditions where the
stakeholders point of views are not profitable for further growth of an organisation into result
oriented form. That's why it is impossible to imagine the success of an organisation without the
involvement of stakeholders. If stakeholders interest does not consider into proper manner in
terms of developing strategies then it becomes challenging for the company to prove themselves
into the international market and to their customers as well. That's why stakeholders are very
important into the strategy making of the business.
CONCLUSION
The above stated report concludes that business analysis is very important into strategic
manner because it support in terms of organisational growth and development. It has been
concluded that there are organisations who focuses on the strategic development where there are
different kinds of strategies which include emergent and deliberate strategies. Every organisation
has their own requirements in terms of their strategic objectives and goals as well. At the
organisational level, it has been observed that businesses should consider the interest of
stakeholders so that appropriate decision can be taken for the organisation into result oriented
form. For developing the business strategies it is important that to consider the view points of
stakeholders so that results can be achieved according to the desired requirements. So its very
important to frame business strategies according to the current requirement of the organisation so
as a result objectives and goals can be achieved into positive manner.

REFERENCES
Books and Journals
Anh, D. B. H. and Tien, N. H., 2021. Strategic analysis for Nguyen Hoang Group in Vietnam the
approach using CPM matrix. Strategic analysis, 2(4).
Blocher and et.al., 2019. Cost Management (A Strategic Emphasis) 8e. McGraw-Hill Education.
Grover and et.al., 2018. Creating strategic business value from big data analytics: A research
framework. Journal of Management Information Systems, 35(2), pp.388-423.
Jenkins, W. and Williamson, D., 2015. Strategic management and business analysis. Routledge.
Kim and et.al., 2018. An optimal strategic business model for small businesses using online
platforms. Sustainability, 10(3), p.579.
Rajnoha and et.al., 2016. Business intelligence as a key information and knowledge tool for
strategic business performance management. E+ M Ekonomie a management.
Tan, L. and Ding, J., 2015. The frontier and evolution of the strategic management theory: A
scientometric analysis of Strategic Management Journal, 2001-2012. Nankai Business
Review International.
Uçaktürk and et.al., 2015. Possibilities of usage of strategic business intelligence systems based
on databases in agile manufacturing. Procedia-Social and Behavioral Sciences, 207,
pp.234-241.
Yousaf and et.al., 2018. The effects of e-marketing orientation on strategic business
performance: Mediating role of e-trust. World Journal of Entrepreneurship,
Management and Sustainable Development.