Overview of Strategic Business Management - Assignment

Running head: STRATEGIC BUSINESS MANAGEMENT
STRATEGIC BUSINESS MANAGEMENT
Name of the student
Name of the University
Author notes

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STRATEGIC BUSINESS MANAGEMENT
Companies Quiznos Subway McDonald’s
product or service Quiznos was the fast food
chain that started its
journey in 1981. The
company had headquarter
in Colorado, USA
(quiznos.com, 2019). It
was one of the reputed fast
food chain that was famous
for its toasted submarine
sandwiches. This company
captured the American
market for selling their
delicious fast food.
Subway is mainly
known for its
submarine sandwich
and salads
(subway.com,
2019). This
company is owned
by an American
entrepreneur and has
been able to expand
its business globally.
First started as a fast
food restaurant, the
company later
expanded its
business in
technology and
medical
associations.
McDonald’s is the
highest selling fast
food chain
organisation in
respect of the
revenue. The fast
food chain is known
for its hamburgers
and cheeseburgers
(mcdonalds.com,
2019). Other than
that, the company
also sells breakfasts,
milkshakes,
softdrinks, desserts
and wraps.
media each uses
for marketing the
service
The company used both the
online and offline media
tools for their marketing.
Subway mostly
depended on the
traditional methods
McDonald’s used
traditional
advertising. But the

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STRATEGIC BUSINESS MANAGEMENT
Their ads were both on TV
and social media in the
2000s.
of advertising for
their promotion.
Social media tools
were also used in the
promotions of the
company products.
In the social media
SEO, Facebook and
website ads are used
for the promotion.
company gives
importance to the
advertising through
hoardings and
banners with witty
lines. This company
has increased their
social media
advertisement
investments by 11%
in last five years.
How effective the
marketing is for
you the potential
consumer
Though, the internet was
used for the marketing
purposes, the media
management was not
effective. The experts
blamed the bad
management of the
marketing strategy as the
base reason of its
bankruptcy
(restaurantbusinessonline.c
om 2018). There were lack
Subway has been
active in managing
different aspects of
their marketing
endeavours. The
potential customers
this company targets
are the young
people, children and
all other fast food
lovers. Therefore,
the marketing
McDonald’s is the
company that
competes with other
fast food chains
through their
branding and
product
development plans.
These two are
considered to be the
most effective way
to attract the interest