Strategic Business Operation Report - Social Media Aspects

Added on - 01 Apr 2020

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Running head: ASPECTS OF SOCIAL MEDIA FOR IMPLEMENTING STRATEGICBUSINESS OPERATIONAspects of Social Media for Implementing Strategic Business Operation: Case Study ofWoolworths Limited and Lion Nathan
ASPECTS OF SOCIAL MEDIA FOR IMPLEMENTING STRATEGIC BUSINESSOPERATIONTable of Contents1. Introduction..................................................................................................................................32. Project Objectives........................................................................................................................33. Project Scope...............................................................................................................................44. Literature Review........................................................................................................................54.1 Roles of Social Media............................................................................................................54.2 Advantages and Disadvantages of Social Media in the Business Operations of WoolworthsLimited and Lion Nathan.............................................................................................................64.3 Risk Mitigation, Financial Stability and Profitability of Woolworths Limited and LionNathan via Social Media..............................................................................................................75. Research Questions......................................................................................................................85.1 Primary Question...................................................................................................................85.2 Secondary Questions.............................................................................................................86. Research Design and Methodology.............................................................................................86.1 Qualitative Research..............................................................................................................86.2 Quantitative Research............................................................................................................97. Research Limitation.....................................................................................................................98. Time Schedule (Research Pan)..................................................................................................109. Conclusion.................................................................................................................................1010. References................................................................................................................................11Page2
ASPECTS OF SOCIAL MEDIA FOR IMPLEMENTING STRATEGIC BUSINESSOPERATION1. IntroductionSocial media is an indivisible amenity in today’s date that surrounded individuals’ personal andprofessional space. It is a platform through which corporate organizations can reach themaximum number of target audiences at a time. The availability and accessibility are essential,as they have positive implication, which significantly work for the any kind of businessorganizations in terms of their corporate operations and communicating purposes (Hunsinger &Senft, 2013). Considering this aspect, it can be emphasized that social media is an important toolwith the help of which companies are able to maintain their competition in their respectivemarket region. It can also help in generating the effects on financial stability as well asprofitability aspects (Swann, 2014). To gain an in-depth understanding regarding the differentpositive and negative roles of the social media on the business organizations, the present studyhas developed an integrated research, which focuses on its use by Woolworths Limited and LionNathan along with its implications.2. Project ObjectivesConsidering the approach of research in this particular study, it has constructed certain objectivesthat help to develop research path and assist to obtain an in-depth outcome as well. Thefollowing objectives are helped to maintain the research path till the end for developingcomprehensive findings of the issue:To evaluate different implications of social media in the business strategies ofWoolworths Limited and Lion NathanTo emphasize the associated risks and its mitigation procedures for both the companieswith respect to the use of social mediaPage3
ASPECTS OF SOCIAL MEDIA FOR IMPLEMENTING STRATEGIC BUSINESSOPERATIONTo develop an in-depth discussion regarding the two companies on financial stability andprofitability aspect3. Project ScopeFundamentally, project scope reflects the basic portion of the project planning material, whichconsist a set of deliverable aspects from the respective research work including goals, functions,operative steps and distinctive features among others. After the completion of this project, thescope will be significantly highlighted related to the deliverable areas. This will further enrichthe background of the research as well. In this specific project, the scopes, which will behighlighted at the end of the research, are as follows:The significant role of social media in developing strategic businesses for WoolworthsLimited and Lion NathanStrategic business advantages and disadvantages for utilization of social mediaAssociated risks and its mitigation process through incorporation of social mediaDeveloping ideas for financial stability and profitability aspects of both the companiesPage4
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