Sample Strategic Business Plan

STRATEGIC BUSINESS PLAN – BUSINESS PLAN PROPOSAL FOR BIOTIC AXIS
Strategic Business Plan – Business Plan Proposal for Biotic Axis
Lecturer Name: Mr. Rajendra Kumar
Deepa Priscilla - B00321930

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STRATEGIC BUSINESS PLAN – BUSINESS PLAN PROPOSAL FOR BIOTIC AXIS
Table of Contents
Chapter 1..........................................................................................................................................6
Introduction......................................................................................................................................6
1.1 Title........................................................................................................................................6
1.2 Abstract..................................................................................................................................7
1.3 Rationale for the Business Idea.............................................................................................7
1.4 Scenario Chosen....................................................................................................................8
1.5 Aims and Objectives of the Project.......................................................................................9
Research Aim...............................................................................................................................9
Research Objectives.....................................................................................................................9
1.6 Structure of the Project........................................................................................................12
Chapter 2........................................................................................................................................13
Literature Review..........................................................................................................................13
2.1 Literature review on organic urban farming industry..........................................................13
2.2. Industry size........................................................................................................................17
2.3 Growth rate..........................................................................................................................18
2.4 Major players or competitor analysis..................................................................................21
2.5 Business idea explained in detail.........................................................................................22
2.6 Marketing mix analysis........................................................................................................22

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STRATEGIC BUSINESS PLAN – BUSINESS PLAN PROPOSAL FOR BIOTIC AXIS
2.7 Segmentation.......................................................................................................................30
2.8 Target market.......................................................................................................................31
2.9 Positioning...........................................................................................................................32
Chapter 3........................................................................................................................................35
Research Methodology..................................................................................................................35
3.1 Research Methods undertaken.............................................................................................35
3.1.1 Research philosophy.....................................................................................................35
3.1.2 Research approach........................................................................................................37
3.1.3 Research design............................................................................................................38
3.1.4 Research method...........................................................................................................40
3.2 Market research...................................................................................................................41
3.2.1 Data collection method.................................................................................................41
3.3 Feasibility study...................................................................................................................42
3.3.1 Reliability.....................................................................................................................45
3.3.2 Validity.........................................................................................................................45
3.4 Resource requirement evaluation........................................................................................46
Ethical issues.........................................................................................................................46
Limitations.............................................................................................................................47
Chapter 4........................................................................................................................................48

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STRATEGIC BUSINESS PLAN – BUSINESS PLAN PROPOSAL FOR BIOTIC AXIS
Results and Discussion..................................................................................................................48
4.1 Strategic Analysis................................................................................................................48
1. Value chain analysis..........................................................................................................48
2. SWOT analysis..................................................................................................................50
3. Product Life Cycle.............................................................................................................51
4. BCG Matrix.......................................................................................................................52
5. Generic Strategy................................................................................................................53
6. Balanced Scorecard...........................................................................................................54
7. PEST Analysis...................................................................................................................55
4.2 Selection of strategies for success.......................................................................................55
4.3 Development of appropriate Business Model......................................................................56
4.4 Findings from data collected...............................................................................................57
Chapter 5........................................................................................................................................85
Conclusion.....................................................................................................................................85
5.1 Business Plan Schedule.......................................................................................................85
5.2 Discussion of critical success or failure factors...................................................................86
Critical failure factors............................................................................................................86
Critical success factors..........................................................................................................86
5.3 Recommendations................................................................................................................87

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STRATEGIC BUSINESS PLAN – BUSINESS PLAN PROPOSAL FOR BIOTIC AXIS
References and Bibliography.........................................................................................................89

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STRATEGIC BUSINESS PLAN – BUSINESS PLAN PROPOSAL FOR BIOTIC AXIS
Chapter 1
Introduction
1.1 Title
Agriculture is one of the most important industries in almost every country especially in
India. Agriculture assists human beings in growing food and comprises of farming and growing
crops. The different aspects of agriculture act as contributing factors to the development of a
country.
The study focuses on the importance of rooftop organic farming and the adopted methods
in order to promote it in the community. It is expected that rooftop farming will become more
and more accepted in the coming times, as it will help in the sustainability of the environment as
a whole. Every house in which it would be done would not only become sustainable in producing
its own healthy food, it could also create carbon credits as it is a extremely water competent and
very low energy agricultural scheme which has been shaped. The cost of buying the vegetables
will be reduced. The wastage cost will also not be incurred if more and more adopt this method
of farming in their houses. Also by growing fresh vegetables on the rooftop, the unutilized
rooftops can be covered with a natural green cover, which is responsible for considerably
bringing down the temperature of the building therefore reducing the power consumption of the
building. In addition, the containers used for growing the organic vegetables on the rooftop can
be used for catching the rainfall and harvesting it (Mandel 2013).

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STRATEGIC BUSINESS PLAN – BUSINESS PLAN PROPOSAL FOR BIOTIC AXIS
1.2 Abstract
There has been the introduction of the organic rooftop farming in Chennai as the
Horticulture department had taken the decision to conduct a mega campaign in Chennai to
promote the vegetable cultivation on rooftops. The campaign, held in over a hundred centers will
be in accordance with the Chennai Corporation. The Chief Minister launched the scheme and it
proved to be immensely successful. This particular study aims to focus on the importance of
rooftop organic farming and the methods to be adopted for its proper knowledge and
implementation in the community. There needs to be certain awareness among the people, in
order to adopt this very innovative technique and benefit from the implementations.
1.3 Rationale for the Business Idea
The core concept of the business is basically to promote the rooftop organic gardening in
the Chennai household. The idea aims to build a network of rooftop gardeners collecting the
daily harvest and the distribution of the vegetables and fruits for wholesale buyers, functions as
the wedding caterers. The business idea aims to minimize the cost of farming lands and workers
by using the house based farming and on the other hand maximize the profit by the production of
low cost products and offering of the products at a very competitive price.
There have been issues related to the pollutants, which cause greenhouse effect. Due to
the green house effect, many plants and trees have decayed. The natural produce has also
suffered due to increased natural calamities, the use of pesticides for farming has brought in new
diseases, and there have been several side effects to human beings as well as the environment.
Therefore the adoption of rooftop organic gardening is a modern approach to comprehend the ill

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STRATEGIC BUSINESS PLAN – BUSINESS PLAN PROPOSAL FOR BIOTIC AXIS
effects. The use of technology can assist the promotion of this method and can also open more
and more opportunities for future growth in the business and nature can also be improved.
It is desirable to layout feasible changes and build suitable strategies for enhancing the
housetop occupation in the urban condition. Rooftops in the urban areas focus on the immense
capability of the underused spaces. The rooftop farming will promote local households in order
to be economically self-sufficient. This aspect is also aimed at in the given research.
Three particular correlations are considered. These are potential natural, sparing and the
social advantages. The rooftops also give additional social advantages that exceed any extra
auxiliary prerequisites, operational necessities and related expenses. The study also aims to
research on the housetops and to study the contrast between the traditional green rooftops and the
profitable green rooftops. The business plan aims to study all the aspects of the proposed farming
plan to ensure that there are no shortcomings in the findings and the analysis.
1.4 Scenario Chosen
The chosen scenario is that of organic rooftop farming and gardening specifically in in
Chennai household. The importance of the rooftop gardening in the present world is to be
identified with the help of the present study. The scenario has been chosen in order to introduce
the concept of recycling the garbage. This mineral rich waste needs to be incinerated and placed
in landfills. This mineral rich waste could be transformed into compost and utilized for fertilizing
soil for urban farming. This project if successful will be responsible for the growth of
biodiversity in the different parts of the country and be successful in Chennai. It will also be seen
whether biodiversity is introduced or properly accommodated in the given localities or the places