Strategic Business Plan of Tesco
Added on -2020-07-22
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CASE STUDY “TESCO”
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TESCO.............................................................................................................................................1STRATEGIC BUSINESS PLAN....................................................................................................1PERFORMANCE MEASUREMENT TECHNIQUES..................................................................2TARGETS........................................................................................................................................2IMPLEMENTATION......................................................................................................................3MONITORING................................................................................................................................3RISK MANAGEMENT...................................................................................................................3ENVIRENMENTAL ANALYSIS...................................................................................................4VALUE CHAIN ANALYSIS..........................................................................................................5CUSTOMER RELATIONSHIP MANAGEMENT........................................................................5EVALUATION AND REVIEW.....................................................................................................5RECOMMENDATIONS.................................................................................................................6CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
INTRODUCTIONManagement of organisation health will help to improve and develop various parts offirm in order to achieve the desired goals and objectives. The report will cover Tescointroduction and strategic business plan. Performance , risk and quality management will bediscussed in this report. Financial performance of organisation, customer perspective and peopleperspectives will be analysed here as well. Finally, report will cover implementation andcustomer relationship management in order to improve and develop the business growth.TESCOTesco is one of the fastest growing brands founded in 1919 with first store in Edgware,London, UK in 1929. It is the third largest grocery and retail sector firm that provides quality andeffective products and services to customers (Cavender and Kincade, 2015). The CEO of Tescois Dave Lewis as on 1st September 2014. The firm has 6,553 stores at different locations andmore than 4, 76,000 employees as on 2017. The net income is £54 million. The business iscompeting with others in the market with high revenues and quality products. The UK Tescobank has 6.05 million accounts of customers and generated 168 million in profitability. Tescomobile and telecom business had 3.02 million customers. The firm is increasing its profitabilityand production every year and also operating in different countries effectively.STRATEGIC BUSINESS PLANThe main strategy used by Tesco is that it uses data collected from Nielsen and otherfirms in research department which are mainly focused on customer satisfaction research in orderto receive information about market trends and behaviour of customers towards brand. This willhelp to put customers in the centre of Tesco decision (Bryce, 2017). The firm starts fillinginformation when a customer shops with them in order to provide understanding of firm towardsconsumers or any individual. Business started to look at how they catered their approaches,personalised offers and enabled Tesco to make viable business decisions. Simply, it is importantfor business to identify requirements and demands of customers in the market in order tounderstand their purchasing habits. This will help to evaluate how they shop and how much theyspend on it. Customer relationship management and supply chain management are the keystrategic plans for Tesco in order to manage their customers effectively.1
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