Strategic Business Plan of JIA Computers

Running head: STRATEGIC BUSINESS PLAN OF JIA COMPUTERS
Strategic business plan of Canada based JIA Computers in US
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STRATEGIC BUSINESS PLAN OF JIA COMPUTERS1
Executive Summary
JIA Computers will offer a wide range of quality and value aadded computer pryducts to its
consumers in US. It will offer them with custm built desktop computer thaat will ptuvude a
friendly and psonaal sshopping experience. The ndw business of JIA Computers will be centered
on developing long-term shareholder values through decreasing envirimental, social and
economic impacts in US. The new business will focuss on pruvuding exceptional opportunity to
bring people together through supporying charity and community project in US. To attain
competute aadvantages, JIA Computers will consider analysing the competition within the US
market along wwith evaluating the manners in which the marjet will react to the bottom line
along with strategic future planning.

STRATEGIC BUSINESS PLAN OF JIA COMPUTERS2
Table of Contents
Staffing Policies...............................................................................................................................3
Corporate Social Responsibility......................................................................................................3
Blue Ocean Strategy........................................................................................................................3
Internet of Everything......................................................................................................................4
Consumer Market............................................................................................................................4
Porter's industry force and generic strategy.....................................................................................5
Fishbone Analysis............................................................................................................................6
TOWS Matrix..................................................................................................................................7
International Entry Mode.................................................................................................................9
Marketing Strategy..........................................................................................................................9
Intermodal Transportation.............................................................................................................11
Financial analysis...........................................................................................................................11
Value chain analysis......................................................................................................................14
Recommendations..........................................................................................................................15
References......................................................................................................................................17

STRATEGIC BUSINESS PLAN OF JIA COMPUTERS3
Staffing Policies
Through implementing “Hofstreeds Cultural Dimensions Theory” the human resource
selection or staffing policies will be decided for the business of JIA Computers. It is observed
that Canadian employees score high in uncertainty avoidance that indicates they have easy
acceptance ability to new ideas and business practices , whereas, employee culture in US also
has fair score in this aspect here thy do not require new rules and readily accepts new
technologies (Board, 2016). For this reason, the host nationals will be preferred by the new
business as it can eliminate the employee adaptation issues within company’s culture and the
business can flourish in US.
Corporate Social Responsibility
The new business of JIA Computers will be centered on developing long-term
shareholder values through decreasing environmental, social and economic impacts in US. The
new business will focus on providing exceptional opportunity to bring people together through
supporting charity and community project in US (Burns, 2016). CSR initiatives of JIA
Computers will also include developing eco-friendly customized computers in US. Moreover,
the corporate culture of the company will have values related with diversity and developing
effective corporate governance through implementing sustainable business practices.
Blue Ocean Strategy
Blue Ocean strategy will be followed by JIA Computers in ensuring competitive
advantages in US market. This strategy will be implemented by the news business that will be
focused on generating new consumer value along with maintaining decreased costs (Burns &