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Strategic Change Management - Report

   

Added on  2020-07-23

12 Pages3476 Words481 Views
STRATEGIC CHANGEMANAGEMENT

EXECUTIVE SUMMARYIn this report strategic change management is discussed. It studies the three models ofchange and how they link to the organization in present economic conditions. Two strategicinnovation techniques are studied and their importance to the organization. Need to change inorganization will be discussed, factors that forces the company to change the management styleand resource allocation affected in the organization by this change. Systems developed inorganization to involve the stakeholders of the company in the process of change, developedstrategy of change management with stakeholders and strategy to overcome the resistance, twochange models that shows the challenges faced by the organization, methods to implement thesemodels and monitoring the progress is studied.1

TABLE OF CONTENTSEXECUTIVE SUMMARY.............................................................................................................1INTRODUCTION...........................................................................................................................2AC 1.1- Models of change management:....................................................................................2AC 1.2- Relationship of the change models with current economic conditions:........................3AC 1.3- Strategic intervention techniques and their importance to the organization:.................3AC 2.1- Need for change in the organization:.............................................................................3AC 2.2- Factors that forces organization to adopt the change:....................................................4AC 2.3- Resource implications for not responding to change:....................................................5AC 3.1- Systems to involve stakeholders in change management:.............................................5AC 3.2- Change management strategy with stakeholders:..........................................................6AC 3.3 – Importance of systems in involving stakeholders:.......................................................6AC 3.4- Strategy to manage change resistance:..........................................................................6AC 4.1- Models to understand the challenges faced by the organisation:...................................7AC 4.2- Methods to implement the model:.................................................................................8AC 4.3- Methods to monitor implementation and progress:.......................................................8CONCLUSION AND RECOMMENDATIONS............................................................................8REFERENCES................................................................................................................................92

INTRODUCTIONEmirates integrated telecommunication company is dealing with the telecoms. Theorganization provides mobiles, internet connections and television services to the customers inthe market of United Arab Emirates. EITC can adopt the strategic change management by usingmore new and innovative technologies in the production of products and providing the services. AC 1.1- Models of change management:There are many models of change management that the organization can adopt whileimplementing the change in the company. Models of change management are:Lewin's change management mode- This model helps the organization to adopt thestructured change in the company. The model consist of 3 stages of change which are as follows.Unfreeze- In this stage organization needs to prepare itself for the change which is needed in thecompany (Conway and Monks, 2011).Change- In this step the change actually happens. This stage need good leader and hisleadership qualities to execute change.Refreeze- At this stage the organization come back to normal or become stable aftergoing through the change.Deming's PDCA cycle of change- This model involves the change in the continuouscycle which includes the 4 steps;Plan- Firstly the plan should be made that tells where the change is required in theorganization.Do- In this step plan is implemented in the action.Control- After the plan should be tested on small part of the organization and should bemonitored that how the change is working (Diefenbach, 2007).Act- After checking the results of change in the part and how it can be improved then thechange should be implemented in the whole organization.ADKAFR model- In this model goals are set to implement the change in theorganization. This model helps the organization to understand problems which comes in changemanagement. ADKAR model helps in:Support the employees at the time change in organization.Finding and solving problems faced by the employees at the time of change.3

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