Importance of Strategic Communication in Corporate Level

Running head: COMMUNICATION MANAGEMENT
Communication Management
Name of the Student
Name of the University
Author Note

1COMMUNICATION MANAGEMENT
To: Hannah Johnson, Director of Communications, ABC Company
From: David Connor, Department of Communication
Date: 17th November 2018
Subject: Communication of Leaders in a Strategic Level
Considering the technological advancement in the 21st century, the importance of
communication has been grown vastly. This corporate communication is used by the
organization leaders on a strategic level. Regarding this topic, I have done some research and
prepared a summary of the research. This summary will justify the importance of strategic
communication at the corporate level.
Requirement of Strategic Commination in Corporate Level
Strategic communication is an essential requirement for the success of the business. The
strategic communication is required at the corporate level because it can help the audience to
understand what the organization wants to share with them externally and internally. This
conversation is shaped in this way to get the desired results. This strategic communicating is
the most important tool for the success and growth of the organizational members when it is
implemented in the right way (Argenti 2017). Implementing strategic communication in the
organization will help to identify the strategic goals of the organization, and it will also help
to map the objectives of the organization. It is considered an essential process which is
required for the long-term viability and growth.
According to Argenti, the profound shift of communication has moved to the elevated
and strategic level from a tactical focus. Also, communication has become very much
important for the execution of the strategy. The ability to use strategic communication is an
important factor in organizational success.