Use of Communication for the Execution of Strategy- A Summary

Running head: STRATEGIC COMMUNICATION
Strategic communication
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1STRATEGIC COMMUNICATION
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Subject: Use of communication for the execution of strategy- A summary
According to (Argenti 2017), there has been a profound shift in the perspective of leaders
observing internal organizational communications. The shift has diverted from a tactical focus
such as speech writing and media placements to a more strategic level in the likes of
development and implementation of strategy through communication and detailed measurement
using large data to understand constituencies and affect reputation. The author conducts various
research focused on the theme of communication procedures used by leaders for the execution of
strategy. Argenti reviews present topical literature and a combination of both published and
newly conducted unpublished interviews and provides a glimpse of organizational leadership
communications in the present time. This is because it can be related to the execution of strategy.
This research intends to help the leaders of the companies improve their techniques of
communication and improve internal operational performance. In addition, the paper also leaves
a scope for other researchers to conduct a follow up research on each of the various findings of
the original report. Another study conducted by (Kim 2014) was intended to examine the
responses of stakeholders toward two strategies of communication of Corporate Social
Responsibility motives. The study stated both self and society-serving motives or only society-
serving motives. Study was also conducted to determine the effect of the stated motives with the
difference of corporate reputation. It was established that the acknowledgement of a self-serving
motive results in the reduction of skeptical attribution and the enhancement of favorable