Influence of Media on Inter-Organisational Policy and Strategy

Strategic
Communication

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1. Identify relevant domestic, national and international media.................................................1
2. Evaluate the importance of the media in influencing partners, opinion formers, stakeholders,
customers and public at large......................................................................................................3
3. Evaluate the influence of pressure and political groups and media owners, on the Medias
perception of inter-organisational policy and strategy................................................................5
TASK 2............................................................................................................................................6
1. Research and review the challenges and pressures faced by the media in reporting the
activities which deliver inter-organisational policy and strategy................................................6
2. Describe how to exploit the media’s constraints and time-critical requirements to promote a
positive outcome..........................................................................................................................8
3. Assess and evaluate the inter-reaction between news, public and stakeholder opinion and
inter-organisational policy and strategy.......................................................................................9
4 Evaluate the impact of global news media, and propose innovative methods of utilising this
to the benefit of the inter-organisational policy and strategy....................................................10
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Media is a platform or tool which is significant in storing or transforming information form
one person to others. This is very powerful tool for delivering information and data in more
creative and innovative manner (Van Ruler, 2018). There are different types of media which
will assist company in enhancing communication as well as influencing customers towards
business. Chosen company for this report is Marks and Spencer. This organisation is dealing in
retail sector and offering its products and services to large number of customer base. This
company was developed in year 1884 and founder of this organisation is Michael Marks and
Thomas Spencer. This report will includes domestic, national and international media along with
the important for media in influence different stakeholder. In this challenges and pressure faced
by media for delivery inter organisation policies are determined. Exploit media’s constraints and
time critical requirements has been analysed. In this inter- reaction between news, public and
stakeholder opinions has been evaluated. Apart from this impact of global news media and
proposed innovation method for inter group policies and strategies have been evaluated.
MAIN BODY
1. Identify relevant domestic, national and international media.
Media play a very important role in communicating ideas and thoughts to others. It is
essential for company to choose correct and accurate media for effective communication. Media
refers to the tool of outlet which is considered to communicate as well as deliver information to
required audience. Strategy communication process consider the element of choosing accurate
media form so that information can be transferred to correct people so that they can gain better
and correct understanding (Winkler and Etter, 2018). Organisation needs to select media on the
basis of requirement of audience as well as availability of resources. There are different types of
media which is significant in providing information to large and correct number of people at the
same time. Media is basically classified into domestic, national and international media. This is
the classification of media on the basis of geographical boundaries as well as context related to
it. Domestic media refer to the area of content cover by organisation media related to local
context. In this type of media smaller or local area has been covered as well as effective in
determining the specific localities or domestics boundaries. National media is significant for
operating practices related to one nation only. In this type of media information and data is
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