Strategic Cost Management - Essay

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Added on 2019-10-31

Strategic Cost Management - Essay

Added on 2019-10-31

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Name 0Strategic Cost Management Name:Course:Course Code:Institution:Date:

Name 1Table of Contents1.Introduction.........................................................................................................................................22.PESTEL analysis of the Global higher education industry..................................................................23.Porter’s Five Forces analysis of the Higher Education Industry in Australia.......................................44.SWOT analysis of Coursera................................................................................................................55.Recommendations on how to succeed in the online higher education industry to a new entrant.........66.Strategies for traditional universities to compete with organizations like Coursera.............................77.Conclusion...........................................................................................................................................78.References...........................................................................................................................................9

Name 2Strategic Cost Management 1.Introduction The business environment has been changing slowly in the last few decades forcing organizations to evolve and improve their business activities to survive in the market. Thomson (2016, pp. 2) suggests that globalization and technology have force many business to adopt strategic cost management opportunities that arise as a way of expanding their capabilities and achieving strategic sustainability. This essay analyses higher education in Australia using PESTEL analysis and Porters five forces and also presents a SWOT analysis of Cousera to provide recommendations for any new entrant in the market.2.PESTEL analysis of the Global higher education industryCerny (2007, P. 254) suggests that today institutions offering higher education have developed the global approach in offering services making national and individual systems of higher education to be understood about common global standards. PESTLE analysis is framework for understanding macro-environmental factors that affect a business (Kotler and Armstrong 2004, P. 11). This is an external strategic analysis of environmental factors that need to be addressed when developing business strategyPolitical Political good will to improve institution capabilities through relevant .Open university policies allowing universities to choose the resources to use develop there won program like choosing which online progrma to use between cousera and EdX.Economic

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Strategic Cost Management - Essay