Strategic Customer Engagement

Strategic Customer Engagement

Table of Contents
Introduction................................................................................................................................3
Insights.......................................................................................................................................3
Student and alumni engagement................................................................................................4
Recommendations......................................................................................................................6
Conclusion..................................................................................................................................8
Reference List............................................................................................................................9

Introduction
The concept of strategic customer engagement implies the aspect of the management of
customers on part of an organisation in a strategic and organized manner accordingly. It plays
an important role with respect to the aspect pertaining to the Customer Relationship
Management in a proper and appropriate manner. The main aim of the report is to present an
overview of the aspect pertaining to strategic customer engagement as far as the case of the
alumni of De Montfort University is concerned. The alumni of De Montfort University would
be taken into consideration with regard to the related events and activities accordingly. The
relationship between the alumni and students would also be taken into account accordingly.
The aspect relating to the engagement of alumni with reference to the enhancement of the De
Montfort University would also be discussed and demonstrated in the form of a literature
review.
Insights
Students from all over the world throng into the De Montfort University across various
degree courses as far as the respective modules and disciplines are concerned. As a result,
the alumni network of De Montfort University is spread around one hundred and seventy
seven countries of the world. It is located in Leicester, United Kingdom. The alumni include
not only famous academicians but also various people who have emerged as celebrities
thereby carving a niche of themselves in their respective fields accordingly (De Montfort
University, 2019). The contribution of alumni towards the growth and progress of the De
Montfort University as a whole has been immense as far as the forging of relationships with
the students and staff are concerned through various events. Alumni events are held various
countries which have prevalence of alumni of De Montfort University at a significant level
thereby resulting in networking in various aspects in an effective and efficient manner. As a
result, the global presence is implied with regard to the alumni of De Montfort University
accordingly. The De Montfort University also provides a platform for the alumni to be in
contact as far as the registration is concerned accordingly. It helps the De Montfort
University to keep the alumni updated about the events taking place in the countries in a
proper manner. As a result, the participation in the events is capitulated upon accordingly.
The aspect pertaining to customer relationship management with regard to trust is taken into
consideration accordingly as a result of the events. Various reunions are held across the

countries with regard to the meeting and get together of alumni accordingly (Michael, Storey
and Thomas, 2017). The social media also plays and extremely important role with respect to
the information of the events of the alumni of De Montfort University accordingly at the
countries concerned. It implies that social networking sites such as Facebook facilitate the
ease of information with regard to alumni events of De Montfort University in the respective
countries accordingly. The key thing in this regard is how active the respective alumnus of
De Montfort University with regard to social media accordingly. The alumni of De Montfort
University make trips to various countries in a year with regard to events such as networking
accordingly. It also undertakes charitable initiatives accordingly as far as the offering of the
welfare services to the marginalized sections of the society accordingly. There are various
networks and clubs with regard to the alumni of De Montfort University across the club
which help in the forging of connections accordingly as far as the aspect relating to
relationship is concerned. In this regard, LinkedIn plays an extremely important role
accordingly. There are also networks of the alumni of De Montfort University with reference
to sports accordingly as far as the organisation of sporting events is concerned. The De
Montfort University alumni fund has also been initiated accordingly as far as donations far
concerned on part of the alumni of De Montfort University. The alumni of De Montfort
University have also engaged in volunteering projects across the globe.
Student and alumni engagement
The aspects pertaining to the forging of relationships play an extremely important role for the
Higher Educational Intuitions. It implies that the relationships formed between the students
and alumni help in the aspect pertaining to customer relationship management in proper
manner as far as the Higher Educational Intuitions are concerned accordingly. As stated by
(Badwan et al., 2017), the forging of relationship between students and alumni help in the
expansion of global network of the respective Higher Educational Intuitions in a proper
manner thereby leading to the derivation of the desired outcomes accordingly. As a result, it
would lead to the enhancement of the aspect pertaining to the satisfaction of customers
accordingly as far as the involvement of alumni is concerned. It would help in the
improvement of the career prospects of students of De Montfort University accordingly by
the virtue of networking with alumni in the desired manner. The students have to undertake
various types of initiatives with regard to the involvement of the alumni of De Montfort
University in certain events thereby leading to the aspect of the contribution of the alumni