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STRATEGIC DECISIONMAKING
EXECUTIVE SUMMARYThis report is about taking decisions on the strategic capabilities of an entity as the focusof an enterprise owner lies on the existing condition of the business. French connection plc haschosen for the current report that includes use of SWOT, PESTLE, Porter's FIVE forces andstrategy clock used by a company. SAFE analyse has used that cover each and every aspectsappropriately in order to determine the existing capabilities of an entity as they are capableenough in order to target higher market share in the external environment. Strategy clock will begiven higher preferences as this has generated higher revenue for the business.
Table of ContentsINTRODUCTION...........................................................................................................................1Company Background............................................................................................................1a) PESTLE analysis................................................................................................................2Porter's 5 forces......................................................................................................................4Threshold and distinctive resources.......................................................................................6SWOT analysis.......................................................................................................................7b) Strategy clock.....................................................................................................................8c) Application of SAFe analysis............................................................................................9d) Recommendation and justification of strategy.................................................................10CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
Illustration IndexIllustration 1: Strategy clock............................................................................................................7Index of TablesTable 1: SWOT analysis..................................................................................................................5
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