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Strategic Decision Making of Pilkington | Assignment

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Added on  2020-02-03

Strategic Decision Making of Pilkington | Assignment

   Added on 2020-02-03

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STUDENT NAME:STUDENT ID:SUBJECT CODE:WORD COUNT:ASSIGNMENT TITLE: STRATEGIC DECISION MAKING
Strategic Decision Making of Pilkington | Assignment_1
AbstractThis assignment consists of a detailed discussion on different market strategies for Pilkington.The current market condition of Pilkington has been dealt with clarity and distinction by usingPESTLE and SWOT analysis. The market strategies are dealt in brief that can be useful to framean international strategy. Thereafter, all the referred market strategies are evaluated in detail andtheir barriers are also referred. Having done so, a suitable strategy has been selected and thereasons for selecting that organization are justified accordingly. In the end, recommendations anda brief conclusion have also been given.2
Strategic Decision Making of Pilkington | Assignment_2
Table of ContentsA. Strategic purpose of the organization.........................................................................................4B. The available strategic choices for the organization...................................................................7C. Evaluation of the strategic choices..............................................................................................8D. Recommendation of a preferred strategic choice and conclusion............................................11Conclusion.....................................................................................................................................11Reference List................................................................................................................................123
Strategic Decision Making of Pilkington | Assignment_3
A. Strategic purpose of the organizationOverview of the organizationPilkington is a glass manufacturing company that has headquarters in St. Helens. It is asubsidiary company established in 1826. It was acquired by the NSG group in 2006. At that timeit was included in the London Stock Exchange. The main operational area is Germany now forthe company. Analysis of the external environment factors: (PESTLE analysis)Political: Domestic and international politics have influenced the business strategy of Pilkington.Conservative political forces have cropped up and resulted in a stricter domestic market (Swamyand Naik, 2014, p.334). Greece, Spain and some other east European countries have seen intensepolitical tensions and in Germany, the anti-migration voices are gaining ground making theregional business environment politically harsh and stricter.Economic: The US reserve has lowered the rates but those have not addressed the slowdowntrend much. In Germany and other European countries, crackdown of the banking systems hasmade many countries run without any money (Navarro-García et al. 2014, p.743). China has alsoslowed down and thus the demand for raw materials has also decreased.Social: The lifestyle and economic process have also been rapid in the western European region.Germany and the UK are the focal points. People also love to spend there but the Syrian conflictand the migration issue has made a section of Europeans skeptic and more conservative. Same isin the US and the Middle East.Technological: The road line being made by China that will connect the Western Europe withChina and the open border policy in the whole Europe are great technological prospects for thatregion (Yamak et al. 2014, p.98). Pilkington uses a strong network of customers with advancedtechnological aspects like Wi-Fi and the Internet across Europe to provide great supply chains.Legal: The legal battle between the EU and the less powerful European countries continues.Goods trafficking regulations, safety regulations and regulations relating to export and importboth into the EU and out of the EU have been questioned by many countries (Mihet, 2013,p.143). New regulations are being framed after the UK’s exit and those are creating newchallenges for Pilkington.4
Strategic Decision Making of Pilkington | Assignment_4

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