Strategic Development and Changes for MacVille Coffee Shop Australia

STRATEGIC
DEVELOPMENT AND
CHANGES

STRATEGIC DIRECTION
• The planning related to the strategic decisions is
important in the concern that it leverages the
organisation towards the direction which can help the
same achieve the synergy of the measurable goals
(Kerzner, 2017).
• In this connection, the concerned organisation of MacVille
should focus on planning its strategic decisions in a way
that the planning would guide the day-to-day operations
related to the Organisational Health and Safety (OHS).
• MacVille being a company that deals with coffee supply
needs to very conscious when dealing with its product as
the same falls under the health and safety laws to be
considered at the first place.

OBJECTIVES OF MACVILLE
• Concerned with the synergy of OHS, the foremost objective of MacVille
Coffee Shop, Australia should be to ensure that its connected
stakeholders are satisfied with the plans and processes of the
organisation (Watson et al., 2016).
• The stakeholders includes not only the customers and the financers to
the organisation, but also the employees working in the same.
• Thus, the health and safety of the employees during the working hours
and maintaining a healthy working environment should turn out to be the
objective of the company.
• Listening to the feedback of the employees and taking necessary action
upon the same.
• Frequent training and development programs should be provided to the
employees.