Strategic Development Plan Assignment 2022

Running head: STRATEGIC DEVELOPMENT PLAN
STRATEGIC DEVELOPMENT PLAN
Student’s Name
University Name
Author note

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STRATEGIC DEVELOPMENT PLAN
Introduction
Strategic issues can be described as certain trend or development in the external or
internal situations of the business organization which can impact the smooth running of the
business operations. Strategic planning is the process of planning resource allocation for
supporting the infrastructure and production of the organization. Woolworths Limited is one of
the major Australian companies operating in the retail market of Australia. The overall business
strategy of the selected company Woolworths is designed in such a way to maximize its
effectiveness in operating its business and dealing with the customers by minimizing the cost
(Antonelli, Crespi and Scellato 2013). The purpose of this report is to discuss the strategic plan
of the selected organization Woolworths. It analyzes the business initiatives taken by the
business organization. It determines the customer, product and operational insights which would
help the company to support production and operation. Lastly it concludes the assignment.
Discussion
Key business initiative taken by Woolworths
Strategic management is considered to be one of the critical factors for the success of any
business organization. Woolworths has been facing high level of competition in the market,
product quality has been decreasing and it has been facing slower growth outlook. It has been
facing tough competition from other organizations in the retail sector such as Coles and Aldi.
Therefore, the companies have taken initiatives to address the issues faced (AO Dos Santos et al.

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STRATEGIC DEVELOPMENT PLAN
2014). It has analyzed strategies and concepts to deliver right shopping experience to the
customers and provide them with quality products and services through its strategies to the
customers. In order to overcome its poor performance in the past years, it has taken initiative to
focus on online retail operations. Further, it has taken initiative to provide entertainment
offerings. In order to gain potential customers, the company plans to promote its offerings and
services through massive advertising campaign to boost the confidence of the consumers. It
undertakes plans to upgrade its technologies along with the changing needs and demands of the
customers. It undertakes marketing strategies like money back guarantee offer to the customers
while improving the service and the quality of goods offered to the customers. It has been
developing a “customer and store-led teams and culture” (Ceschin 2013). The strategies to be
implemented by the company are strategically aligned with the goals and objectives of the
organization. Moreover, the company has been developing certain tools and techniques by which
the customers can offer them their feedback. The company has been taken various steps for ac
(Bailey et al. 2015)ieving the objective of the organization. Woolworths has taken initiative to
take customer feedback from the customers by introducing a program known as “strong voice of
the customer”. This will help to obtain and analyze the customer feedback based on their
experience. It has adapted the strategy to build a multi-optional retail organization in terms of
quality, low price and better store experience in order to meet the needs and demands of the
customers (Dos Santos, Svensson and Padin 2013). Therefore, it has been analyze that the
company has taken major steps, actions and initiatives to tactfully address the issues faced and
achieve its objective to generate sustainable sales in the food and staples industry.