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Digital Marketing Strategy Contents Introduction

Demonstrate knowledge of digital marketing strategy and answer a question about the impact of Web 2.0 on the Marketing Communications Industry, benefits of crowdsourcing in product development, or differences between traditional and digital media in relation to consumer buying behavior.

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Added on  2020-10-23

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1 Outline the main differences between traditional media and digital media and appraise in relation to consumer buying behavior 3 CONCLUSION 8 REFERENCES 9 INTRODUCTION In this modernized world full of digitization, uses of internet have grown rapidly. Traditional media was considered as the one way transaction theory of consumer marketing whereas digital marketing have improved the marketing strategies that help in achieving the effective communication with customers in order to increase the sales of the company.

Digital Marketing Strategy Contents Introduction

Demonstrate knowledge of digital marketing strategy and answer a question about the impact of Web 2.0 on the Marketing Communications Industry, benefits of crowdsourcing in product development, or differences between traditional and digital media in relation to consumer buying behavior.

   Added on 2020-10-23

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Strategic Digital Marketing
Digital Marketing Strategy Contents Introduction_1
ContentsINTRODUCTION.....................................................................................................................................3Outline the main differences between traditional media and digital media and appraise in relation to consumer buying behavior............................................................................................................3CONCLUSION.........................................................................................................................................8REFERENCES..........................................................................................................................................9
Digital Marketing Strategy Contents Introduction_2
INTRODUCTIONIn this modernized world full of digitization, uses of internet have grown rapidly. Business men have found out many ways to market their products towards the people around the world. Digital marketing strategy can be considered as the promotion of products and services using various digital media such as social networking sites and advertisements etc. This study will provide differences between traditional media and digital media. This report will also help in creating understanding about the influence of consumer buying behavior after adopting digital marketing strategies. The research is based on thr comparative study ofgthe effectiveness of traditional and digital media that have changed the decision of the consumer.Outline the main differences between traditional media and digital media and appraise in relation to consumer buying behaviorAdvancement of technology has raised the use of digital marketing which have also converted the ways of advertising products and services to the large number of customers. With the increase in the technological world, entrepreneurs have found out many ways in order to adopt different marketing strategies. Earlier all the business communicates their products and services through the use of television, radio, newspaper etc. that might not be considered as an effective marketing technique nowadays (Ryan, 2016). So the global business market place is constantly changing in terms of increasing competitiveness. So in order to increase the sales, firms are adopting various ways to add values and influence the purchasing power of the business. It helps in rapid growth of the business activities.Traditional media is the concept of marketing which is earlier used by the businessman in order to advertise their products and services. Traditional media was considered as the one way transaction theory of consumer marketing whereas digital marketing have improved the marketing strategies that help in achieving the effective communication with customers in order to increase the sales of the company.Basis of differenceDigital mediaTraditional mediaCommunicationIt is two-way communicationthat helps in interacting with customer. It helps in increasing the sales of the Traditional media is the one-way communication that helps in marketing the products and services. This
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goods and services which increases the profitability of the company.only helps in TransparencyIt is more effective way of marketing goods and servicesand this is more transparent and fastest method of promoting products to the large number of customers.It is less effective way as traditional media is in the form of newspaper, televisionetc. so it could only reach to those people who socially active (Royle and Laing, 2014). Basically it is an opaque and slowest method of promotion.ActorsDigital marketing influences the decisions of the consumers and it can be referred as community decision making and this method also adopts digital marketing strategy. This is the online advertising formats which is generally influences the mind of peopleusing promotional techniquesof celebrities and popular actors etcMarketingIt uses social media to advertise commodities therefore it can be termed as one –on-one marketing and italso provides the user generated content and authentic content to large number of people.Traditional marketing strategy usually adopts advertising through televisionand newspaper so this can be termed as mass marketing which only displays the professional content to public(Gulati and Soni, 2015). Generally this content can also be called as polished content.StrategyDigital marketing concept uses bottom-up strategy and this concept also uses informal language in order to advertise the services and Traditional method of marketing generally adopts top-down approach which this method is ineffective in marketing research and
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