Strategic Leadership in Changing Times

This assignment delves into the multifaceted concept of strategic leadership. It examines the historical development and contemporary significance of strategic leadership, highlighting its core characteristics and crucial role in navigating dynamic business environments. The analysis draws upon various theoretical frameworks and empirical evidence to illustrate the impact of strategic leadership on organizational performance, innovation, and adaptability.

Strategic Direction
and Leadership

Table of Contents
Collective strategy development............................................................................................3
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................4
1.1 Analysis of social, political, operational and ethical needs for strategies........................4
1.2 Methodologies to develop collective strategy internally and externally..........................5
1.3 Opportunities regarding collective strategy's future development ..................................7
TASK 2 ...........................................................................................................................................8
2.1 Collective strategy and its formation................................................................................8
2.2 Policies and strategic issues that affect collective strategy..............................................9
2.3 Influence of different factors on collective strategy.......................................................10
TASK 3 .........................................................................................................................................12
3.1 Ways to resolve tension among different ethics and culture..........................................12
3.2 Use of strategic intelligence in formulation and development of strategy.....................12
3.3 Contribution of thinking and knowledge in the development and formulation of collective
strategy.................................................................................................................................13
TASK 4..........................................................................................................................................14
4.1 Difference between individual organisation strategy and collective strategy................14
4.2 Link between aspiration of the collective strategy and the ethical ,cultural and operational
objectives..............................................................................................................................15
4.3 Exercising critical understanding of different organisational ,philosophical and
methodological approaches..................................................................................................16
CONCLUSION .............................................................................................................................17
REFERENCES..............................................................................................................................18

Collective strategy development
Collective strategy can be defined as the attempt of an organisation to make
administration of interdependence by replacing contractual regarding
interconnectedness of competition through social environment. Collective strategy will
be helpful for removing negative things which occur in an organisation. In this
employees and organisation make collaborative efforts for the growth and development
of the company. It is very important to have a collective strategy in an organisation as it
involves different employees and their ideas which helps in developing effective
strategies and tactics.
INTRODUCTION
Strategic direction can be defined as the critical coordinator for control as
development projects will be able to ascertain their needs for their strategic goals. It is
the course of action which helps in achieving objectives and goals related to
organisation's strategy (Carter and Greer, 2013). Strategic direction may also be
referred as strategic management. In strategic management there is the involvement of
implementation and formulation of major initiatives and goals which are assigned by top
management of the company on behalf of their owners, by considering resources ,
external and internal environment. Strategic direction and leadership are in coordination
with one another (Berthon and et.al., 2012). Strategic leadership can be termed as the
ability which is used to influence others in order to make necessary decisions which will
enhance the organisation's success as well as will maintain financial stability. This
report is based on the topic of strategic direction and leadership, and the chosen
company for it is Stanbic Bank Ghana Limited (SBGL) . This report will be helpful for
senior managers and directors to develop their skills and ability in an organisation in
creating and exploring collective strategy so as to meet anticipated political, social,
commercial and cultural needs. In this report effects of social, political, economic,
environmental and ethical and operational issues for the development of the strategy in
an organisation will be analysed. Importance and role of collective strategy, role of
stakeholders and administrations, different communication channel and leadership

skills, organisational strategy, cultural and ethical issues will also be discussed in this
report.
TASK 1
1.1 Analysis of social, political, operational and ethical needs for strategies
There are many common strategies which are there between administration and
organisation. These common strategies may be related to organisation's perfection, for
handling fear, for dealing with people's opinions and feelings, for building protective wall
and many more. These common strategies between SBGL and management may
consist of political, social, operational and ethical needs (Aaker and Joachimsthaler,
2012).
Political: Political factors helps in providing simple framework by which
strategies can be made easily. It helps to facilitate understanding for wide business
environment. Helps in encouraging development of strategic and external thinking.
Helpful for an organisation to anticipate future threats, with the help of which SBGL can
develop effective strategies (Berthon and et.al., 2012). There are various pros and cons
of political factors, it provides advantage regarding compromise and debate. In an
competitive environment without having competition with political factors, business
cannot achieve growth. Government is made up of different individuals who collectively
make different policies. They explore different ideas on how things should be done and
how policies will be effective for business. On the other hand political environment
produce large competition, it make it difficult for companies to work. Political
environment in Ghana is conducive for the banking sectors. It provides them good
opportunity to grow and develop.
Social: Helps company to identify needs of society for the development of
strategies. Helps an organisation to find out business opportunities. This factor helps in
avoiding actions which will give failure to the organisation. Company can also analyse
demographic changes, trends of people, their thinking an work. Granting loans, taking
deposits and providing appropriate service is the main business of banks. No matter
what kind of culture, what king of banking services and products, what kind of country,
bank is responsible for its customers in a social way. Global regulations which are

imposed for banks is having reserves in against of loans. Various banks tries to drape
loans to companies and private customer and sell them to one another through inter
bank market. As loans get removed, banks were able to create further advances.
Ethical: This factor will help company to build such strategies which will gain
customer loyalty. Helpful in creating those strategies that will retain good employees.
Enables to maintain good work environment. Company will prepare appropriate
strategies with the help of ethical factors which will avoid legal problems. There are
various steps which are taken by SBGL for gaining customer loyalty. These steps are
like increasing per customer sales, means selling more to the existing customer. For
example, company can deliver customer value by using stimulation and down sell. By
retaining customer for long time will also help to increase customer loyalty and by
lowering the cost to serve customer will also gain more customer to bank. These steps
helps to create mutual relationship between customer and bank and make win-win
situation. If there will be more customer then it will eventually increase profit of the bank.
Bank also take various steps to safeguard or protect customer’s privacy, they make use
of encryption practices for securing customer’s data, restrict customer information
access, make use of bring your own device policy so that there will be no risk regarding
stolen data, make use of malware monitoring service, layer security on the websites of
the company and give training to employees regarding security measures.
Operational: This factor will be helpful to determine conditions and terms of the
business, so that administration can make appropriate strategies accordingly (Bissola
and Imperatori, 2011) . Personal information of employees and customers can also be
protected easily with the help of operational factors. Company will be able to make
strategies related to effective business operations in an organisation. Strategies
regarding effective online orders, payments and discount can be made with the help of
operational factor. It is assist both administration and organisation to manage their
employees and production process effectively and efficiently, which will help SBGL to
achieve success and growth.
1.2 Methodologies to develop collective strategy internally and externally
There are different methodologies with the help of which collective strategies can
be made internally and externally on national and international basis. SBGL make use

of different models in order to make such strategies. These methodologies can be
defined as follows:
Conventional strategic planning: It is one of the most common methodology in
order to make collective strategy. It will be helpful for SBGL as they have appropriate
resources in order to accomplish their goals. It also helps to analyse external
environment so that appropriate strategies can be made externally (Carter and Greer,
2013). It updates and develop vision, mission and values statements. Helpful in taking
wide look inside and outside the organisation. Action plan is being developed which
explains what needs to be done in order to achieve goals. There are various strengths
and weakness strategic planning in bank and various measures are taken for improving
its effectiveness. Strategic planning is an important tool which helps to find best future
of organisation. Strategic process generally starts with the assessment of economic
situation. First it examines various factors which are outside the bank and can affect its
performance. It focus on local, national regional and economic forecasts. It gives
positive impact on financial performance of the bank. SBGL needs to thinks strategically
what is going on. In order to make change in financial services and to increase
complexity, banks make use of strategic planning. This helps banks to decrease one-to
one correspondence and indirectness among factors like expertise of strategic planning
and ideas regarding managerial factors, environmental factors, size of bank and its
financial performance.
Issues based strategic planning: With the help of this methodology company
will be able to identify current issues which are being faced by company. Action plan is
suggested by this methodology in order to resolve each issue. Helps to include
appropriate information in strategic plan which is needed for the development and
growth. It supports in solving major problems so as to have smooth working in a
company.
Organic strategic planning: This model ensures that company will be able to
achieve long term vision and goals effectively, by working together for the objectives.
Under this methodology, regular meeting of people take place in order to analyse their
development and learning (Buller and McEvoy, 2012). Lists of accomplishments, vision
and intended tasks are included in collective strategy planning.

Real time strategic planning: This type of methodology articulate vision
objectives and values. External environment is being analysed in order to determine
opportunities and threats, so that effective external strategies can be made. List of
threats and opportunities are presented to board and managers of the company so as to
make discussions and strategic thinking.
Alignment model regarding strategic planning: This model helps to make
sure strong alignment of organisation's operations by achieving targets and goals. Helps
in establishing overall goal for the purpose of alignment (Bolton, Brunnermeier and
Veldkamp, 2013). Make analysis of internal operations which are aligned in achieving
goals.
1.3 Opportunities regarding collective strategy's future development
Collective strategies are very essential for SBGL, in order to have future
development. These strategies are created in order to have continuous growth and
development at present as well as in future. Different components of bank like
managers, employees, finance and other resources assist in the development of
collective strategies. Major role is also played by administration and stakeholders in the
creation of various strategies and tactics. They helps in analysing the market needs,
competitors, external environment so that company can make effective strategies
according in order to have growth. Engagement of stakeholder should be pro- active,
learning oriented, issue based and measurable so that effective collective strategies can
be made.
Stakeholders are engaged in the development of collective strategies for many
reasons. For example, stakeholders like customers and shareholders get affected by
the different policies of the bank as they are directly engaged with it. If banks are
making collective strategy then these stakeholders will provide help as they will assist in
making policies which will be of public interest, and which will give provide benefit
regarding investment of money. They are helpful in risk management as they make
investments in a company which may be helpful at the time of difficulty. They also assist
in sustainability compliance management, so as to make company grow towards
success (Strategic Direction. 2017). Market development by accessing new markets
and innovation in various services and products are also done by stakeholders.

Preparation of effective strategy is done with the help of stakeholders as they support in
analysing various things which are required by a company in order to develop.
Stakeholders are the key part of SBGL company, as they play significant role in the
development of different collective strategies. These strategies are helpful for the
company in the process of product development, for the management of employees, for
satisfying customers needs and requirement, for establishing effective objectives and
targets and for maintaining goodwill in a market.
TASK 2
2.1 Collective strategy and its formation
There is trend in the process of strategic management regarding collaborative
efforts among individuals in several organisation. This theme has one variation which is
called collective strategy. It occurs when individuals at several organisations having
common concerns work together in order to determine how certain issues will be
approached. Managers at SBGL have created new strategies by collaborating with
administration so as to have effective strategic direction and leadership. With the help of
collective strategy more significant tactics can be developed in a company so as to have
effective working (Collective Strategy. 2009).
Collective strategy is being formed with the help of policies of component
organisations, key stakeholders and administration. They helps in providing overview of
the bank policies so as to make effective strategies as per the needs of the bank. They
ensure workplace safety, benefits and compensation, training of employees, selection
and recruitment and employee relation and all analysis of all these things helps in
making appropriate strategies. All these resources collectively make an effective
strategy for an organisation. Policies of component organisation promote handling of
similar activities by which different tasks gets coordinated, quick decisions have been
ensured by policies and establish appropriate pattern regarding managerial actions.
They also helps in understanding business environment with the help of which effective
collective strategies can be developed. By implementation of the strategy, company
face many changes, which are managed by administration. Strategies which are formed
by an bank should clearly reflect visions, belief and values of the company and for this

administration plays a main role in formulation of ideologies and policies. Vision, values
and beliefs are very useful to consider for making strategies. These things communicate
organisations purpose to stakeholders, develop objectives and goals and inform
strategy development. Vision statement of bank describes what they want to become,
beliefs and values make description of their goals and policies. These thinks helps in
communicating purpose of the organisation and determine key stakeholders . Vision,
values and beliefs helps to create good strategy, it helps to visualize the working of
whole system. Vision statement provide bridge between strategy and mission.
Stakeholders are also the significant part of an organisation who are responsible for the
collective formulation of the strategies. They are responsible for activities which are
related to project planning, scope, size and time of the project will be analysed by
stakeholder, so that appropriate strategies can be made accordingly (Bissola and
Imperatori, 2011). Identification of risk, planning of data management, stakeholders
involvement in creation, training and review of project plan is helpful for the organisation
in development. They also assist in the process of planning which helps in increasing
commitment to the process and project objectives. Credibility of project's outcome will
also increase if there will be effective planning with the help of stakeholders.
Stakeholders shape project in the early stage by ensuring availability of resources so as
to contribute in the success of project.
2.2 Policies and strategic issues that affect collective strategy
Collective strategy is the systematic process which is helpful in analysing,
implementing and coordinating action plans and decisions in order to gain sustainable
competitive advantage. Key policies and strategy issues which affects collective
strategy may be external or internal to the business organisation. Several factors in this
includes structural transformation, competition, management functions, socio-economic
factors, technology and law (Berthon and et.al., 2012). Management functions: Change in the composition of CEO's or board of
directors influence change in the collective strategy. Members who are there in
the management team may review existing strategies by involving new ideas. Structural transformation: These are like expansion in international market,
mergers, strategic realignment etc. These types of transformations alter capital,

management, ownership and structure of market of an organisation. Existing
strategies must be adjusted and development of new strategies should be there
to achieve objectives and missions (Anderson Jr and Lewis, 2013). Competition: Increasing competition in the target market needs review in
strategies so as to increase competitive advantage. SBGL makes use of
strategic tools like SWOT analysis in order to make modifications in existing
strategies. Changing strategies will help company to change course by analysing
threats and weakness. Socio-cultural factors: The cultural and social profiles of the target market may
need change in the strategic management. It must be ensured by company that
their business is in alignment with cultural and demographic sensitivity,
especially when they are producing new products or entering new markets for a
particular market segment. Laws: Change in various laws like environment and taxes will influence change
in the strategic management. Existing strategy of the business must be adjusted
by company so as to incorporate the needs of new laws. For example if law
demands to reduce carbon footprints, then company should make changes in
supply chain management or production in order to coordinate with new
requirements (Aaker and Joachimsthaler, 2012).
 Technology: Company may modify strategies because of lack or availability of
necessary technological capabilities. Acquisition of different capital resources
like machinery, equipment may help company to increase the volume of
production.
2.3 Influence of different factors on collective strategy
Collective strategy is influenced by various factors like global, political, media,
public interest, religious, cultural and social factors. These factors are necessary to
consider as they help in making effective collective strategy in a company.
Political factors: It id very necessary for a company to track their political
environment. Change in political factors will affect strategies of business due to many
reasons like stability of the political system will affect the appeal of local market.
Government sees company as critical vehicle of social reform. Government defines

legislation which will impact relationship among customers, firms, companies and
suppliers. It is also responsible in order to protect interest of public (Chun, Lipsitz and
Shin, 2013). Actions of government will influence economic environment and is also a
large consumer of services and goods.
Global factors: There are several global factors like social, legal, economical
and technological factors which influence the collective strategies. Social factors are
related with the social structure of area which includes society's behaviour, preference,
lifestyles and needs. Regulatory and legal factors are related with the regulations and
laws which are set by national, local and global government. Economic factors are in
relation global and local economy. If there will be increase in opportunities and
economic development then it will produce high living standard. Technological factors
are related with the development of new technology which affects collective strategy
(Davies and Davies, 2011).
Public interest: Collective strategies which are formed by SBGL is of public
interest. They are the one who got affected by the change in existing strategies as well
as new strategies. Consumers are the key part of any organisation by which company
makes success and profits. They are responsible for the growth of an organisation.
Company should make such strategies which are of public interest so that there will be
effective results on the working of company.
Media impact: When a company make collective strategy, then it should be
made visible to all the customers and stakeholders who are the part of an organisation.
Media is very helpful in the communication of strategies to the concerned person. They
are used to make public presentation of collective strategies. For this social media and
company website can also be used.
Culture and religion: Every company have their desired target market in which
they operate and provide services as per the needs and requirements of customer.
Each target segment which consist of various customers who have diverse religion and
culture (Fenton and Langley, 2011). These different culture and religion should be taken
into consideration by SBGL company in order to make effective strategies so as to fulfil
needs and requirements of customers.

TASK 3
3.1 Ways to resolve tension among different ethics and culture
There are number of tensions between ethics and culture of contributing
organisation, stakeholders and administration which can be resolved with the help
various ways.
 Development of workplace policy on the basis of company's code of conduct,
philosophy and mission statement. Policy should be incorporated in the programs
which are related to performance management in order to manage employees
and to make them aware about their various responsibilities in order to have
professional standards in the job performance.
 Workplace ethics training should be given to employees. They should be
engaged in learning in order to resolve tensions and ethical dilemmas. Role play
activities and experimental learnings will be an effective in order to facilitate
workplace training related to ethics (Garrison and Vaughan, 2013).
 In order to resolve the tension between stakeholders, administration and
organisation, one person should be there who will be in charge in order to handle
informal concerns of employees and administration so as to make effective
workplace for the working.
 Workplace policy should be applied consistently while addressing different issues
and tensions. Same business principal should be used in each and every
circumstance in order to resolve issues. Communication of company's
expectations to organisation, stakeholders and administration should be made
clear so that there will be no miscommunication and misunderstanding which will
create issues and problems.
3.2 Use of strategic intelligence in formulation and development of strategy
Strategic intelligence can be defined as the capacity which is helpful in adapting
changing situations, as opposed to continuing on path when every signal in competitive
environment suggests for a change (Gayle, Tewarie and White Jr, 2011). It is distributed
in whole organisation. It is significant as it helps to create value at the time of
competition, which will help in attracting many investments so as to achieve sustainable

advantage over competitors. Strategic intelligence is helpful for the implementation and
formulation of strategy. There are three dimensions of strategic intelligence which
includes operational, tactical and strategic. Tactical intelligence can be defined as the
base level which helps in providing analysed information. Operational level which is also
called mid level, in this managers make utilisation of operational intelligence in order to
direct and guide actions.
Strategic intelligence is considered as the specific form which is helpful in
addressing various issues in an organisation. There are various competencies in the
process of management which includes organizing, planning, controlling and leading
(Harris and et.al., 2013). They are required in information and decision making.
Strategic intelligence should be effective which should be used in each and every
department of SBGL company. Employees should be empowered. Companies who
have large strategic intelligence must have clear strategy. Strategic intelligence value is
seen by the improvement of various capabilities which will affect managers and workers
competencies so they can learn about business environment.
Strategic intelligence helps in many ways in order to implement effective strategy
in an organisation. It helps in providing providing foresight, which is ability in order to
understand different trends which present opportunities and threats of an organisation.
Visioning function of intelligence will be able to conceptualize ideal future state on the
basis of foresight. System thinking function will be able to synthesize, integrate and
perceive elements that functions in order to achieve common purpose in an
organisation (Huy, 2011). Motivating function helps to motivate various people in an
organisation in order to implement vision and mission effectively. With the help of
partnering function, various strategies will be developed in an organisation by aligning
organisation, individuals and groups. This type of quality will be helpful in personality
intelligence.
3.3 Contribution of thinking and knowledge in the development and formulation of
collective strategy
An important role is played by thinking and knowledge in the development and
formulation of collective strategy. Collective strategy makes involvement of all the
employees and managers in the process of strategy implementation (Kai and Brown,

2013). Such kind of strategies are very effective for an organisation as they help in
achieving growth and success of an organisation. In order to have appropriate collective
strategy, essential thinking and knowledge is required in managers for the growth of
strategy. Main role is played by CEO of SBGL, who communicates objectives and
provide guidance in the process of collective strategy. Those managers who have made
successful implementation of strategic plans have reported that involvement of team at
different levels of strategic planning is helpful in building shared vision and also increase
motivation of an individual. Implementation of strategic plans require different leaders
who lead with the help of coaching and inspiration rather then control and command.
The team of top level or senior management should come in collaboration so as
to discuss, review, challenge and agree on the different components and strategic
direction of plans (Kunc and Bhandari, 2011). It the senior team will not have genuine
commitment, then the successful implementation of the collective strategy will not be
effective. Strategic group members should challenge themselves in order to be clear in
their intent and purpose. These members are very helpful in proper formulation of
collective strategy. Knowledge and thinking of the key stakeholders are also helpful in
many ways. Apart from publicity, events and personification of the strategy and vision
by leaders, stakeholders can make their engagement on the current scenario of an
organisation and on the vision. Stakeholders should be involved seriously with the
purpose to use their diverse perspective, which will help in effective development of the
strategy (Oakland, 2011). It must be ensured by an organisation that collective
strategies which are made should be in alignment with structure, culture, system and
performance management settings. The best plan and collective strategy may fail if
there will be no proper thinking and knowledge for the strategic implementation.
TASK 4
4.1 Difference between individual organisation strategy and collective strategy
Individual organisation strategy is totally different form collective strategy.
Mentioned below are some of the differences between individual organisation strategy
and collective strategy. Individual organisational strategy is develop for person only in
order to develops its personal growth and skills (Peterson, Galvin and Lange, 2012). If

SBGL, develops its individual organisational strategy , its managers are able to achieve
their goals and objectives. The strategy also refer to provide timely training and
development sessions to employees towards improving their performance. With that,
employees are able to accomplish their career goals and objectives, that also
establishes leadership quality among them. Individual organisational strategy also helps
in motivating employees towards improving their performance and efficiency. This type
of strategy is useful in small organisation as there are few employees and individual
organisational strategy is helpful for their personal development and growth. Due to this,
employees motivation relates to the contribution of employees that they give in order to
extend the development of organisation. If the managers of SBGL are enable in order to
create individual organisational strategy so as they can easily accomplish their goals
and objectives as they determined. With the help of individual strategy managers are
able to regulate individual learning if each and every employee of the organisation is
well known about its roles and responsibilities so as the organisation is capable to
accomplish its target market and heights of success (Phipps, 2012).
Whereas the another one is collective strategy, in that organisation is create it
strategics and policies towards the development of team and groups not an specific
person. For SBGL, collective strategy works in a team, so that it helps in the
development of team and their members. Team works establishes coordination and
contribution among employees so as they can find the easy solution of problems
(Powell, Lovallo and Fox, 2011). There are so many issues and problems faced by the
organisation for that collective strategy helps in ton resolve these challenges. Along with
this, that kind of strategy prefer the development of overall organisation so as everyone
can achieve its goals and objectives. Collective strategy also helps in improving
relations with senior managers because employees are share their problems with and
these managers find appropriate solutions for that (Oakland, 2011).
4.2 Link between aspiration of the collective strategy and the ethical ,cultural and
operational objectives
There is link between collective strategy and the ethical ,cultural and operational
objectives. Collective strategy is occurs when people from various organisation with
common concerns collaborate to determine how they will approach certain issues.

Strategic managers worries not only for his company but also a sense of direction form
some collection of companies which have same concerns. Collective strategies can also
be explicit agreements (Rumelt, 2012). There is recent trend in strategic management
towards more collaborative efforts between people at different organisation. If managers
makes the good collective strategy then it helps in achieving the success and will be
able to attract the new customers or stakeholders like employees ,shareholders,.
Suppliers etc. if strategy will be good then shareholders will be motivated for doing
investment.
Organisation culture can not be defined in a single line. Corporate culture refers
to beliefs and behaviours that decides a process by which employer and employees will
interact with each other and will handle outside business transactions. If corporate
culture will be good then employees will work effectively and efficiently that will help the
company in achieving the desired result (Shi, Sun and Prescott, 2012). If company will
provide good culture then it will motivate the employees for doing work in efficient and
effective manner that will helps in getting success in the market.
Organisation ethics tells that how an organisation can responds to an internal or
external factors that affects the business process. SBGL company follows the ethical
principle that helps in achieving the desired result and also helps in increasing the brand
image in the market.
Operational objective can also be known as short term goal if short term goals
can be achieved then it brings the organisation closer to it's long term goal (Von Krogh,
Nonaka and Rechsteiner, 2012).
So SBGL should provide good working culture and should set that objectives that
can be achieve in future.
4.3 Exercising critical understanding of different organisational ,philosophical and
methodological approaches
There are many approaches that affects the organisational and collective
changes some of them are as follows- The classical approach: The classical writers thought of the organisation in
terms of its purpose and formal structure. They placed emphasis on the planning
of work, the technical requirements of the organisation, principles of

management, and the assumption of rational and logical behaviour. The analysis
of organisation are done which is related to work that is carried out initially
(Walker and Ko, 2011). It's main purpose is to understand the working of the
company and which methods is using for completing the task. Scientific approach: This approach focus on increasing productivity. It
emphasis on the problems of acquiring increased productivity from individual
workers through the technical structuring of the work. According to this approach,
all work processes could be analysed into discrete tasks and that by scientific
method.
 Bureaucracy: This approach is mostly used by every large company. It is very
important in the development of organisation theory means that it is often
regarded as a sub division under the classical heading. Bin this task of the
organisation is delegated as official duties the various position.
◦ Before implementing any approach ,SBGL should consider it's company
position then accordingly should adopt the approach. Company should adopt
that approach that will help in achieving then desired result or outcome. It
should adopt an approach from above that is classical and scientific approach
etc. It should be selected on the basis of company vision and mission
statement (Waterman, 2011).
CONCLUSION
From the above report it can concluded that strategic direction and leadership
plays a main role in the development of an organisation. Strategic direction provides the
way in which company will be able to make effective strategies and tactics for the
growth and success. Leadership is helpful in managing people in an organisation, which
eventually helps to achieve desired targets of the company. In this report, it is analysed
that collective strategy for the SBGL company will be very helpful for an organisation in
order to have effective strategic development. Various political, social, operational and
ethical needs have been analysed in this report for common strategies between
administration and organisation. Methodologies for the development of collective
strategy and opportunities regarding future development of strategies are determined.

Collective strategy make involvement of administration, organisation and
stakeholder who apply their knowledge and thinking in the formulation of various
strategies. Strategic issues and key policies are also analysed in this report which make
influence on collective strategy. Different ways which are helpful in resolving issues and
tensions which are developed because of diverse culture and ethics in an organisation,
strategic intelligence which is helpful in implementation of strategy and contribution of
thinking and knowledge in the development of strategy is also analysed in this report.
Difference between collective and individual strategy, links among the aspiration of
collaborated strategy and operational & cultural objectives of management,
stakeholders are determined in the report which will be helpful for the effective and
efficient strategic implementation and development.
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