Strategic Direction for Desklib's Online Library for Study Material

Strategic Direction

Contents
INTRODUCTION...........................................................................................................................................3
SECTION 1....................................................................................................................................................3
1.1 The current Scenario of the Travel and Tourism Sector.....................................................................3
1.2 Critically explore the strategic planning process...............................................................................4
SECTION 2....................................................................................................................................................4
Evaluate change management model.....................................................................................................4
SECTION 3....................................................................................................................................................6
PESTLE analysis and Porters five forces model........................................................................................6
Critically analysis of strategic management model................................................................................10
SECTION 4..................................................................................................................................................11
Recommendations & competitive advantage........................................................................................11
CONCLUSION.............................................................................................................................................12
REFERENCES..............................................................................................................................................13
APPENDIX..................................................................................................................................................16

INTRODUCTION
Strategic conversion relates to the procedure of implementing changes to a plan. A design is
a term for achieving certain aims. Strategy should look at the long change because they are
aimed at a certain objective. It's critical for being successful in a continuously shifting industry.
Strategic change management is a structured way to specific objective that is used to achieve
company goals and objective (Blackburne and Buckley, 2019). One of the best examples of
change management is the British public company Tourist Union International (TUI) Group. The
TUI Group wants to give its devoted clients a better experience while reducing environmental
harm via environmentalism. In this report consist of travel and tourism sector and analysis
strategic planning process. Along with apply change management model in order to understand
how to company handle change.
SECTION 1
1.1 The current Scenario of the Travel and Tourism Sector
Through 2025, the UK's tourist sector will be valued over £257 billion, contributing about
3.8 million employment, or about 11% of all UK jobs, and representing just fewer than 10% of
the country's GDP. The effects of tourism are multiplied throughout the industry, so they go far
beyond just the amounts spent directly. The Great Britain is the tenth most major tourist
destination, with around 37 million tourist arrivals in 2018. In 2017, the tourist development
authority a maximum of £213 billion to the GDP; through 2028, that amount is predicted to rise
to £265 billion.
This is evidenced by more than 20 years of dedicated to tourism activities. For the 2019
fiscal season, the TUI Group, whose employees over 70,000 people, recorded revenues of
approximately €19 billion and a net margin of €893 million. TUI's market valuation was $2.69
billion as of July 2022. As per the research, this places TUI as the 3182nd most expensive
corporation in the world overall. The market cap, often known as market cap, is a measurement
of a firm's value that takes into accounts all of the share capital of a publicly traded corporation.
TUI is taking measures to ensure that we can continuing to provide essential services to
every one of our customers all whilst enhancing the security of our customers and staff because
the rapidly evolving corona virus situation has an amazing impact on both our work and personal