Report on Strategic, Enterprise & Innovation - M&S

Strategic, Enterprise
& Innovation
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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
(a) Internal resources and capabilities of M&S......................................................................3
(b) Key drivers of change in external environment and their impact on business functions. 5
(c) Porters forces.....................................................................................................................6
TASK 2............................................................................................................................................6
(a) Two strategic options to increase its entrepreneurial opportunities..................................6
(b) Selection of strategic choice.............................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
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INTRODUCTION
Success and failure of every organisation depends upon their internal strengths and
weaknesses. Identification of such strengths helps in taking the advantage of opportunities. There
are many external factors present in the business environment which has impact on business
functions. Identification and preparation of effective policies that contribute in the attainment of
competitive advantage(Ash and et. al., 2015). Application of strategic options should be based
on their suitability, acceptability and feasibility which helps in creation of innovation within an
organisation. M&S is a multinational retailer having a large number of supermarkets across
world. This company deals in clothing, home products, food, etc.
In the present report, internal resources and capabilities of M&S, factors of external
environment, porter’s five forces and selection of two strategic options for development are
discussed.
TASK 1
(a) Internal resources and capabilities of M&S
SWOT analysis: This analysis helps in the identification of strengths and weaknesses to
effectively gather their opportunities and attain competitive advantage. SWOT analysis of M&S
is given as below:
Strengths
 Most powerful retail brand having chain of supermarkets in the UK.
 They have their more than 1000 stores in 40 countries, this helps to reach out large
number of customers easily.
 More than 80000 employees are currently working to effectively provide activities of
company to maintain their position in market and satisfy the demand of customers.
Weaknesses
 Having a strong competition in that market from other big retail companies like Tesco,
this will lower down their market share.
 Need to protect their brand from the misuse of other persons by making fake imitation of
their products.
Opportunities
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