Strategic Entrepreneurship: Personal Journals, Poster Entrepreneur and SWOT Analysis

This article explores the personal journals, poster entrepreneur and SWOT analysis of Tesla, a leading innovative car manufacturing company, in the field of strategic entrepreneurship. It discusses the key partners, activities, value proposition, customer segments, key resources, channels, cost structure and revenue streams of Tesla.

Running head: STRATEGIC ENTREPRENEURSHIP
Strategic Entrepreneurship
Name of Student
Name of University
Author Note

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Table of Contents
First Personal Journal.................................................................................................................2
Tasks:......................................................................................................................................2
1. You.....................................................................................................................................2
a. Discuss how you stack up against the five dimensions......................................................2
b. Discussing what the survey findings suggest you need to develop or improve.................2
2. Personality..........................................................................................................................3
a. Discussing your scored personality type............................................................................3
b. Can you recognise some of these behaviours in yourself? Does this assist in
understanding why you see and act in certain ways?.............................................................3
3. Your Skills & Experience...................................................................................................4
Discussing what you bring to a team......................................................................................4
Second Personal Journal............................................................................................................5
Tasks:......................................................................................................................................5
1. Poster Entrepreneur............................................................................................................5
2. Discussing personal reflections on the reason you chose this entrepreneur.......................5
Third Personal Journal...............................................................................................................6
Tasks:......................................................................................................................................6
1. Your Poster Entrepreneurial Company..............................................................................6
2. Discussing why you chose this company...........................................................................6
Forth Personal Journal................................................................................................................7

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Tasks:......................................................................................................................................7
1. Poster Company’s BMC.....................................................................................................7
2. SWOT analysis of the company.........................................................................................8
3. Blue Ocean Strategy...........................................................................................................9
Fifth Personal Journal Entry.....................................................................................................10
Tasks:....................................................................................................................................10
1. Discussing what have you learnt or gained during the reading of the text.......................10
2. Analysing changes that occurred......................................................................................11
Bibliography.............................................................................................................................12
Appendices...............................................................................................................................15
Appendix 1...........................................................................................................................15
Appendix 2...........................................................................................................................16

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First Personal Journal
Tasks:
1. You
a. Discuss how you stack up against the five dimensions
The total of secured after conducting the GET questionnaire is 43, which puts me in
the middle range. The analysis of the divisions has provided evidence that I am in need of
autonomy. At the same time, I had received scores of 10 in the need for achievement
category, calculated risk taking category and locus of control. These results have made me
proud of my achievements and compared to the team these particular aspects have made me
feel competitive. The overall medium score suggests that I have the tendency to become a
good entrepreneur, as I possess some qualities required to be a successful entrepreneur. These
qualities include the urge to take risks that are calculated and exercising a locus of control so
that I can manage the people around me in an effective manner. I love to take innovative
decisions and continue with new ideas required for the success of an organisation.
b. Discussing what the survey findings suggest you need to develop or improve
The scores make me feel confident about myself and I feel that with a little more
effort I can achieve high scores. The score of 43 is at the highest level of the medium
category, which suggests that with a little improvement I can be a successful entrepreneur.
The point at which I need to improve myself is the autonomy department. This is indicative
of the fact that I need to take decisions by myself so that I can lead others in the organisation.
Some of the experiences that I had received during my course and brief organisational career
can contribute to the development of my skills. For example, I had managed to continue in an
internship project that involved working as a team. The role delegated to me was that of a

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researcher and I needed to research every aspect of the decision before being executed by the
team. This can help me to develop my skills of autonomy and ensure that a trust in the
decision that I think is relevant so that it can help me to continue in my career path.
2. Personality
a. Discussing your scored personality type
The MOST columns have a score of 21 while the LEAST column has a score of 20.
These scores indicate that my personality type is trusting and enthusiastic. Therefore, people
can trust me in matters related to the organisation and ensure that I provide the employees
with the required motivation that is required for the success in an organisation. I also like to
undertake new things and thereby my innovative and creativity can help me in gaining
organisational success. I also like to provide new ideas and my determined nature help me to
solve problems that may be difficult for other people. I also admire people that have the
tendency to express their opinions as it suits my outspoken nature and I can provide empathy
towards the problems suffered by the people.
b. Can you recognise some of these behaviours in yourself? Does this assist in
understanding why you see and act in certain ways?
These behaviours help to see and act in different ways while managing people. The
entrepreneurship skill that is required includes building empathy, remaining sensitive,
remaining unafraid and ensures that rules are followed so that effective organisational
development can take place. Therefore, the personality test has helped me to identify the
characteristics that I possess and the manner in which I can motivate the employees. The
reason behind my acting emphatically includes understanding the position of the employees.
This is because while working as a team I needed to show more commitment and ensure that
tasks were delegated to me that can help me in my development. I remain less impulsive and

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act in a low-key manner so that I can understand the position that I am in and dictate
authority based on the position. Therefore, it can be said that my actions justify my
personality type and helps me to analyse any work in detail.
3. Your Skills & Experience
Discussing what you bring to a team
The experience that I have while working in a team has helped me to enhance my
skills as a researcher. In the words of Meyer et al. (2017), every entrepreneur needs to be a
good researcher so that he can predict the flow of the market and the demands of the
customers. My experience in the communication and marketing department can help me to
understand the condition of the employees. My experience while working in a team have
developed inn me a sense of responsibility and collectivism that are necessary for the success
of a group. Apart from gathering evidence for research, I can also provide training to the
employees so that they can take in more challenging ventures while working in the
organisation. I can provide a list of key skills that I posses and the manner in which it can be
used to enhance the development of an organisation. These skills include:
 Provide volunteering duties while recruiting and training staffs
 Conduct meeting and group facilitation
 Manage database and web
 Develop content and communication
 Ensure that extra responsibilities are managed and delegated equally among the team
 Conduct motivational programmes so that the team members can be encouraged to
continue with innovative ideas

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Second Personal Journal
Tasks:
1. Poster Entrepreneur
The entrepreneur that I admire is Elton Musk, the co-founder of Tesla Motors. Elton
Musk is a South African born, Canadian business entrepreneur famous for being involved in
undertaking innovative business enterprises. One of the reasons behind my admiration for
Elton Musk is because of the determined, ambitious and confident characteristic that he
possesses. These traits can be applied to my personality and therefore, considering him as a
role model can help me to build my reputation. Elton Musk reflects a human and
environmental orientation in the businesses that has been undertaken. The focus of Elton
Musk is to direct the world and provide it with a solution that can help in the sustainable
development of business. For example, the set up of Zip2 helps newspaper-publishing
companies to identify places suitable for marketing. At the same time, with Tesla, Elton
Musk have managed to reduce the oil used vehicles and replace with it batteries so that
electricity grids can be disconnected and the cars can product and store own electricity. He
introduced multiple electric cars that can help in storing electrical energy.
2. Discussing personal reflections on the reason you chose this entrepreneur
The reason behind choosing Elton Musk as a role model is because he had managed
to perform a task that was in development for many years but due to financial constraints and
lack of resources, the idea was not being implemented. I came across the idea of energy
efficient electric cars but was not sure about the time of the development of the product.
Elton Musk took the initiative to convert the dream into reality and thereby introduced
innovation in the cars. This can be considered as a source of inspiration as in a highly
competitive market; Elton Musk had focused on developing the sustainability of the

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environment rather than indulge in making profit. Elton Musk also had experience in multiple
fields such as development of space exploration devices. Thereby, the knowledge of Elton
Musk was not limited to only one particular field. This had also impressed me, as successful
entrepreneurs need to have knowledge in various fields of management.
Third Personal Journal
Tasks:
1. Your Poster Entrepreneurial Company
Tesla is considered as one of the innovative car manufacturing companies in the
world. Tesla was founded in 2003 named after the famous electrical engineer Nikola Tesla.
The mission of the company is to provide acceleration to the advent of transport that can be
used in a sustainable manner (Tesla.com, 2018). The company introduces mass marketing
electric cars in the market. The vision of the company is to see zero emissions of harmful
pollutants and home energy solution to be implemented in the near future. The development
of the company was from the scratch, as the group that founded the item had no financial
support. Therefore, in the modern world, the development of the company to one of the most
successful enterprises can be an inspirational story for the young entrepreneurs (Tesla.com,
2018). The culture of the company is described as a technologically driven enterprise that
specialises in manufacturing cars. The technical background of the employees contributes in
the success of the company and provides it with a competitive edge in the modern world.
2. Discussing why you chose this company
The history and development of Tesla has been appealing mainly because of the
initiative undertaken by the company. The origin story of the company is an inspiration tale
and the manner in which it has developed itself in the business market underlines the

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creativity skills that are present in the organisation. The fact that the company have lived up
to its mission of building sustainability is another reason behind admiring the company. At
the same time, Tesla has inspired changes in the manner in which other car manufacturing
companies work in the organisation. The focus on the need to save the environment rather
than make profit is inspirational mainly because of the fact that objective of the company are
set according to the requirements. The attempt made by the Government of each country has
been made successful by the initiative undertaken by Tesla. The ability to predict the future is
another reason behind admiring the company. The technology and the innovative processes
undertaken by Tesla can help it to maintain its position in the company.
Forth Personal Journal
Tasks:
1. Poster Company’s BMC
Key Partners
Partners
 More than 150
suppliers in
over 200
locations
Key Suppliers:
 Toyota
 Mercedes
Key Activities
 Manufacture
sports cars, SUV
and luxury cars
 Establish car
dealership
 Establish service
centres in
remote areas
Value
Proposition
 Batterie
s for
home
energy
 High
accelera
ted
vehicles
 Energy
Customer
Relationships
 Social
media
platforms
 Contact
via email
and
website
advertise
ment
Customer
Segments
 Wealthy
part of
the
society
 Sports
car
enthusia
sts
 Future

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efficient
cars
 Develop
fan clubs
develop
ment
requiredKey Resources
 Open source of
innovation
 Strong
leadership
 Financial
investment
Channels
 Direct
sales to
customer
s via
customer
dealershi
p
Cost Structure
 Start up capital
 Venture capital
 Federal loans
Revenue Streams
 Direct sales
 Agreement to indulge in licensing
Table 1: BMC model
(Source: Created by author)
2. SWOT analysis of the company
Strength
Brand awareness
High environmental awareness
Strong technology
Weakness
High start up costs
Low availability of resources
High cost of batteries
Opportunities Threat

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Expansion of partnership deals
Increased support from Government
Increased technological development
Increased competition
More car companies in the market
Media coverage of car explosions
Table 2: SWOT analysis
(Source: Created by author)
The analysis show that Tesla has a high reputation in the market and the increase
brand awareness helps the company to remain competitive and popular. The high regards to
the conservation of the environment provides opportunity for support from the Government.
This can be considered as a method of gaining opportunity so that the company can increase
its technical prowess and become more competitive by dealing in partnerships. At the same
time, it is also necessary that Tesla maintain an analysis of the weakness. The high start up
costs propels that the cars to be over priced which makes it difficult for middle class people
to afford the car. At the same time, the low availability of resources provides increased
competition from other car companies. Reports about explosion of cars due to damaged
batteries can hamper the reputation of the company.
3. Blue Ocean Strategy
The blue ocean strategy used by Tesla makes it possible to suggest certain changes in
the business model concepts of the company. The addition and adoption of the Blue Ocean
Strategy may provide value to the functioning of the company in an efficient manner.
Therefore, the additional blue ocean strategy that Tesla need to incorporate in the business
includes:
 An appeal can be made to the customers that believe in maintaining and developing
the market in an economic fashion. This can help Tesla to gain the support of the

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group of people that believe in the safety and conservation of the innovative tactics
that the organisation follows.
 It can establish a fan club via social media or providing accessibility to the customers
purchasing their products. This can help in gaining more recognition in the society
and ensure that the company gain feedback based on the weakness that has been
discussed during the SWOT analysis
 Tesla can create added benefits and services that help in the development of the
company. For example, Tesla, can create a supercharging station that can attributed
with the similar concept of petrol stations so that the battery cars can recharge. These
inclusions can help Tesla to remain competitive in the market.
Fifth Personal Journal Entry
Tasks:
1. Discussing what have you learnt or gained during the reading of the text
The analysis of the personality test and the GET test have evaluated my abilities and
made me realise my passion for being a successful entrepreneur. However, throughout the
completion of the assignment, I have learned the use of the Business Model Canvas and the
various ways that it can be used to analyse a business. The BMC is useful in finding
information about the relationship and structures that exist in an organisation. At the same
time, I have come to gain in-depth knowledge about my role model Elton Musk. The manner
in which he had struggled and the development of Tesla have inspired me to follow the
footsteps of the great entrepreneur. These have given me confidence to pursue my career in
this field and develop my ideas based on the theories that I have learned over the course of
the observation.

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2. Analysing changes that occurred
The GET result showed that I have received a score of 43 that places me in the middle
slab of the GET test. This denotes the fact that I have the potential skills to be an entrepreneur
and that I need to pursue the course for a better future. The fact that I think differently can be
an asset for the development of my career. The creative thoughts were never in my mind and
I had managed to work in a team using my creative thinking ability. This exceptional change
has occurred in my personality and based on this I have become more sympathetic and
empathetic towards the other people in the business. I am trying to complete my University
and be involved with a reputed organisation so that I can enhance my skills and ensure that I
develop the qualities required for becoming a successful entrepreneur.

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Bibliography
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Kazanjian, R. K., Drazin, R., & Glynn, M. A. (2017). Implementing strategies for corporate
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Appendices
Appendix 1
Get 2 survey
Row 1 46
A
D
37
A
D
28
A
D
19
A
D
10
A
D
1
A
D
Row Tally
2+3= 5
Row 2 47
A
D
38
A
D
29
A
D
20
A
D
11
A
D
2
A
D
5
Row 3 48
A
D
39
A
D
30
A
D
21
A
D
12
A
D
3
A
D
4
Row 4 49
A
D
40
A
D
31
A
D
22
A
D
13
A
D
4
A
D
6
Row 5 50 41 32 23 14 5 3

17
STRATEGIC ENTREPRENEURSHIP
A
D
A
D
A
D
A
D
A
D
A
D
Row 6 51
A
D
42
A
D
33
A
D
24
A
D
15
A
D
6
A
D
5
Row 7 52
A
D
43
A
D
34
A
D
25
A
D
16
A
D
7
A
D
4
Row 8 53
A
D
44
A
D
35
A
D
26
A
D
17
A
D
8
A
D
6
Row 9 54
A
D
45
A
D
36
A
D
27
A
D
18
A
D
9
A
D
5
Appendix 2
DISC Personality test

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