Strategic Evaluation of Unilever: Mission, Vision, Objectives, VRIO Analysis, PESTLE Analysis, Porter's Five Forces

Strategic Evaluation

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1:Evaluate the Mission, Vision and objectives in setting the strategic direction of Unilever
organisation............................................................................................................................1
2:VRIO Analysis of Unilever company.................................................................................3
3:PESTLE Analysis................................................................................................................4
4:Porter's Five Forces Model on Unilever..............................................................................6
5:Based on above Analysis, review the Unilever's strategy..................................................8
CONCLUSION................................................................................................................................9
REFERENCES:.............................................................................................................................11

INTRODUCTION
Strategic evaluation refers to the gathering data or information about the procedure of
strategic planning. It is also defined as a procedure of determining the effectiveness of current
strategies which business are using for achieving business objective or targeted goals and taking
correct action whenever in future required. The below report is based on Unilever company. It is
British multinational consumer goods organisation based in London and it is founded in 1929.
They serve their services and product in world wide and also have different categories in
products such as food, energy drinks, baby food, cleaning products, tea and coffee, toothpaste,
pet food and many other goods. company have 400+ own brands such as Dove soap, lux, sun-
silk,surf and etc. Unilever is divided into three major category first is food and beverages, second
is personal and beauty care products and third is home care products. The below report includes
the Vision, mission and objectives in building strategic path of this business, organisation using
VRIO analysis to measure strategic capabilities and PESTLE Analysis to measure and observe
the external factors which affect the business directly or indirectly. Business using Porter's five
model to analysing the competitive environment and after company using different models
analyse the strategies and review on that (Grissom and Bartanen, 2019) .
MAIN BODY
1:Evaluate the Mission, Vision and objectives in setting the strategic direction of Unilever
organisation
Unilever is a British multinational consumer goods providing company. The company 's
products includes confections, energy drinks, baby food, soaps, soft drinks, cheese, cleaning
agents, coffee, bottled water, toothpaste, frozen pizza etc. The mission statement of the company
identifies and determines how the company delivers the products and services to its target
customers. As the company has a mission to fulfil the needs, wants and desires of the customers
with nutrition, personal care and hygiene in order to serve the customers so that they can feel
good towards the products and services and customer satisfaction can be generated towards the
company. The mission statement of the company includes:
 Adding a vitality to a life.
 Meeting the daily needs of the customers (Shitong, Linna and Xinan, 2018) .
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