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Strategic Framework of Woolworths Ltd

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Added on  2020-06-04

Strategic Framework of Woolworths Ltd

   Added on 2020-06-04

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Research Report
Strategic Framework of Woolworths Ltd_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3MAIN BODY..................................................................................................................................3Assessing Woolworths external environment for identifying potential opportunities and threats.....................................................................................................................................................3Analyzing internal environment of Woolworths Ltd \................................................................4Reviewing macro-environmental factors that have an impact on Woolworths Australia...........4Providing analysis of Woolworths competitive advantage.........................................................5Porter five force analysis and presenting attractive aspects for the new entrants........................5Stating life-cycle model which is applicable on Woolworths Ltd...............................................6CONCLUSION................................................................................................................................6RECOMMENDATIONS.................................................................................................................6REFERENCES................................................................................................................................7
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INTRODUCTIONIn the current times, Australian supermarket industry reached at the stage of maturity.Moreover, with the motive to gain competitive edge over others and enhance customer baseAustralian retail units are placing high level of emphasis on offering retail products or services atlower prices. Further, for the purpose of cost reduction now companies are laying focus onemploying strategy pertaining to own branding and labelling. From the period of 2007 to 2012,average annual industry growth was 3.4%. However, growth of such industry was declined to2.4% per annum. In the retail market, a competitive duopoly has maintained by Woolworths andColes. In this, report will provide deeper insight about the internal and external environmentalaspects of Woolworths. Besides this, report will shed light on the macro factors that have animpact on Woolworths operating in Australia. It also depicts initiatives which are undertaken byWoolworths ltd for gaining competitive edge over others. MAIN BODY Assessing Woolworths external environment for identifying potential opportunities and threats By doing analysis of external environment following opportunities and threats haveassessed:Opportunities: business unit has opportunity to engage and enhance customer base byplacing advertisements on social sites. This in turn helps in developing awareness among thecustomers regarding offerings and thereby entices customer decision making (SWOT analysis ofWoolworths Ltd, 2018). Further, from the growth perspective such retail unit has opportunity toexplore business operations in the emerging economies. Apart from this, Woolworths Ltd canwin back the customers through promoting brand via advertisement, promotion and sponsorship.Threats: Woolworth Ltd is facing major threat from leading retail firm namely ALDI.Moreover, considering the mindset of customers in relation to saving money ALDI is providingthem with high discounts. This in turn imposes threat in front of the company pertaining toloosing customer base and revenue. Along with this, discounting war with Coles may also be
Strategic Framework of Woolworths Ltd_3

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