Strategic Hospitality Management: Mission, Stakeholders, SWOT and Pestle Analysis

STRATEGIC HOSPITALITY
MANAGEMENT
Word Count 1923
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ABSTRACT
This report gives an introduction to mission and objectives of Hilton and the strategies that are
used by them in order to achieve them. Different form of analysis such as stakeholder, SWOT
and Pestle has been highlighted in order to make necessary changes in the services of hospitality
as per the needs and wants of customers. The main purpose of organization is to make and adapt
changes as per recent trends so that they can maintain consistency in achieving success.
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Contents
INTRODUCTION................................................................................................................................2
Mission.............................................................................................................................................3
Stakeholders - a power/interest matrix which identifies the organization’s ten key stakeholders/
.........................................................................................................................................................3
Stakeholder groups with an explanation of their significance to the organization including........3
Pestle Analysis.................................................................................................................................5
SWOT Analysis...........................................................................................................................7
CONCLUSION.................................................................................................................................10
REFERENCES............................................................................................................................10
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INTRODUCTION
Strategic management is the ongoing planning, monitoring, analysis and assessment of all
necessities an organization needs to meet its goals and objectives (Iyer and Jarvis, 2019).
Changes in business environments will require organizations to constantly assess their strategies
for success. Hilton Hotels & Resorts is a global brand of full-service hotels and resorts and the
flagship brand of American multinational hospitality company Hilton. The original company was
founded by Conrad Hilton. This report highlights issues such as mission of the company, its
stakeholders expectations and both SWOT and pestle analysis. This report will provide
explanation of perception of stakeholders of business.
Mission
To be the most hospitable company in the world – by creating heartfelt experiences for Guests,
meaningful opportunities for Team Members, high value for Owners and a positive impact in our
Communities. It aims to be the best in the segment of hospitality in the world as they are creating
experiences that must be felt by guests and their experiences for them can be improved. They
want to provide opportunities for their employees and members in team which are meaningful
and have some value for owners which help them to leave a mark which is remembered by the
communities they are serving to (Noone, Enz and Glassmire, 2017).
Purpose of this mission is to make sure they are accomplishing two of their most
important things and that is to serve best in the field of hospitality and leave positivity in their
surroundings. The way of achieving it turns out to be with by offering high level of customer
service. They believe that with this they can set the meaning for their brand. With this statement
company is clear about their culture as well as rest of areas such as their competitive position,
CSR, products and services.
Stakeholders - a power/interest matrix which identifies
the organization’s ten key stakeholders/
Stakeholder groups with an explanation of their
significance to the organization including
Stakeholders Their significance Needs and expectations
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