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Strategic Hospitality Management (Doc) : Assignment

Added on - 21 Apr 2020

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Running head: STRATEGIC HOTEL MANAGEMENTSTRATEGIC HOTEL MANAGEMENTName of the StudentName of the UniversityAuthor Note
1STRATEGIC HOTEL MANAGEMENTExecutive summaryKarma is one of the medium-sized hotels in Sydney which consist of 250 rooms and the hotel issurrounded by a garden. The report shed light on the aim and analysis of macro andmicroenvironment of the hotel and also highlights the possible competition and best strategicapproach for the company. Mission, vision, objective and strategic approaches are thedevelopment scenario that creates barrier for the company whereas innovative features enhancethe progress of the company for developing the business.
2STRATEGIC HOTEL MANAGEMENTTable of ContentsIntroduction......................................................................................................................................3Macro and Micro Environmental Analysis......................................................................................3PEST............................................................................................................................................3Porter’s Five Forces.....................................................................................................................6Value chain analysis....................................................................................................................9Strategic Mission, Vision, and Ethics..............................................................................................9Vision...........................................................................................................................................9Mission......................................................................................................................................10Business Ethics..........................................................................................................................10Overarching strategies and business directions.............................................................................10Recommendations..........................................................................................................................11Conclusion.....................................................................................................................................11References......................................................................................................................................12
3STRATEGIC HOTEL MANAGEMENTIntroductionKarma hotel is one of the medium range hotels in Sydney and middle-class peoplegenerally love to visit there for their professionalism and their development day after day. TheKarma Company has expanded their business in different places and trying to maintain theirgood reputation in Australia. They have earned a good amount of revenue from hotel sector.Karma has 250 air-conditioned rooms and all the rooms are filled with separate bathrooms.There is separate lobby lounge and a pub bar is also available on the rooftop so a pleasantenvironment is waiting for their customers (Aissa & Goaied, 2016). The hotel is located at theBondi beach in Sydney and the entire hotel is surrounded by the flower garden so it makes aworld-class attraction for tourists. In this report, macro and microenvironment analysis of thehotels is presented. Dealing with that process PEST analysis, Porter’s Five Forces and ValueChain models would be used and these will justify the mission, objectives and strategic approachof the company. The recommendations also develop the final approach of the analysis andprovide a strategic dimension to ensure overarching.Macro and Micro Environmental AnalysisPESTIn case of PEST, possible Political, Economic, Social and Technological factors are theimportant aspects for an organization. This is the best way to analyze the environmental situationand the required possible steps in terms of setting a new strategy.PoliticalAustralia is a democratic country and theyhave a good base of business development.
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