Strategic Hotel Management and HOTS - Park Hyatt Sydney

Strategic Hotel Management and HOTS
Park Hyatt Sydney

Strategic Hotel Management 1
Executive Summary
Strategic management refers to as the creation and implementation of the major gaols and
initiatives taken by the organisation’s top management on the behalf of owners, based on the
consideration of resources. The report includes the description of HOTS (Hotel business
management training simulation) of Park Hyatt Sydney. It includes the analysis of the external
environment which helps the company in forming the strategic decisions for the three levels of
management. Moreover, the report shows the practical examples related to the HOTS strategic
decisions and its implications in the hotel. Along with this, there are some of the
recommendations given to the company with the justification and by doing so the company will
be able to provide the satisfaction to its customers.

Strategic Hotel Management 2
Contents
Introduction......................................................................................................................................3
About Park Hyatt Sydney................................................................................................................4
Analysis of external environment....................................................................................................4
Macro Analysis............................................................................................................................4
Micro Analysis.............................................................................................................................6
Strategic directions for the three level of management considering HOTS....................................7
Vision and mission......................................................................................................................7
Objectives and goals....................................................................................................................7
Practical example and its implication in Park Hyatt Sydney...........................................................8
Recommendations with justifications............................................................................................10
Conclusion.....................................................................................................................................11
References......................................................................................................................................12

Strategic Hotel Management 3
Introduction
The aim of the report is to create a one-year strategic plan for the selected ‘HOTS’ hotel. The
hotel that has been selected for the analysis is Park Hyatt Sydney. The report includes the critical
analysis of the micro and macro environment factors that affect the strategies of the company.
Moreover, it includes the intended overarching strategy will translate into a strategic direction for
the three level of management in the company. It also includes three theoretical models such as
analysis of the hotel environment (macro and micro) and the strategic recommendations for the
hotel.
The report reflects the Hotel business management training of Park Hyatt Sydney, HOTS is a
simulation that is used for the hotel business management training and analysis. This simulation
helps the participants to develop the problem identification and problem-solving skills as these
skills are essential for the manager of the company to understand the cost and effect relationship
between the performance and their causes (Gursoy, 2017).