This presentation covers the nature, importance, models, activities, and approaches of Strategic Human Resource Management (SHRM). It also discusses the ways to add value to UrPhone4Everything®, the link between SHRM and other departments, and the changing pattern of HRM. The presentation also includes the roles that could be assumed in UrPhone4Everything®, the characteristics of SHRM, and the factors to be considered before HR planning at UrPhone4Everything®.