Strategic Human Resource Management - Presentation

Strategic Human
Resource Management

Strategic Human Resource
Management
Definiti
on:The practice of developing, attracting, rewarding and retaining employees so
that it benefits both the employees and the organizations at the same time.
Human Resource Management
Definiti
on:Main focus is on the recruiting and hiring the best candidates and providing
them with resources like compensation, training, benefits and professional
development in the workplace.

SHRM vs. HRM
Point of distinction HRM SHRM
Focus Employee Relations Partnerships with internal
and external groups
Role of HR
Reactive and Transactional Proactive and
transformational, change
leader
Initiative for Change Slow and not integrated
with larger issues
Fast, systematic & flexible
Time Horizon Short-term Consider both short and
long time frames
Control Bureaucratic control Organic Control
Job Design
Focused on the design of
job
Focus on not just
employees, but broader
aspects
Important Investment
Capital, technology,
products and finance
People and their
knowledgeable skills and
abilities

Company Background:
• Headquarters: Atlanta, Georgia US
• Started in 1886
• Company Status: Publicly Traded Company
• Market Position: World’s largest beverage company
• # of Employees: 146,000 worldwide
• Revenue generated by per employee (TTM): $325,595
• Market cap: $163.39B

Strategic Business Goals and Objectives:
Cost Leadership:
• Focus on price strategy and cost of packaging to make it available to more
people
• Changing to the producer that offers the lowest price
Differentiation:
• Eliminate diversification of the market
• Goal is to be exclusive and unique in the whole beverage industry
Focus:
• Company selects only a narrow competitive scope which is available in the
industry.

Strategic HR Goals and Objectives:
Refresh the Company’s Culture
• Formulate a clear direction and common purpose for the business and the
employees
• Employee engagement survey showed low morale
• Encourage face-to-face meetings across the global organization’s
executives
• Ensure that employees are able to work as a unified team
• Business model needs to be focused on getting short term results.