Strategic Human Resource Management

Strategic Human
Resource Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Determination of current trends and developments that influence organisations HR
strategy........................................................................................................................................1
P2 Analysis of external and internal factors that influence HR strategies and practises............2
TASK 2............................................................................................................................................4
P3 Application of theories and concepts that are relevant to the growth and development of
strategic HRM of organisation....................................................................................................4
TASK 3............................................................................................................................................5
P4 Evaluation of appropriate change models supporting HR strategy applied in organisation..5
TASK 4............................................................................................................................................7
P5 Explanation of outcomes of HR that can be monitored and measured and application in
specific situation..........................................................................................................................7
P6 Evaluation of effective HR management and development that support sustainable
performance and growth to meet organisational objectives........................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Strategic human resource management is link between company's human resources and
the strategies, objectives and goals of company. It has aim of advancing flexibility, innovation
and competitive advantage within company. For effective strategic human resource management,
the human resource plays vital role as strategic partners where companies policies are created
and implemented (Bhattacharyya, 2018). The company selected Lotus Group which is a travel
company located in London, United Kingdom. This company also owns DialaFlight, Supertravel
and Lotus Business Travel. It organised the arrangements of travel which include flights, hotels,
tours and car rental for almost half million travellers a year. The topics on which report focuses
are analysis of external and contextual developments which influence HR strategies, application
of contemporary theoretical and practical knowledge of HR developments. In addition to this the
evaluation of appropriate change management models and contribution of HR management in
sustainable business performance are also discussed.
TASK 1
P1 Determination of current trends and developments that influence organisations HR strategy.
HR strategy is a overall planning for managing its human force to align with
organisation's activities. It makes direction for HR team to manage performance appraisal,
training, motivation, employee retention and compensation activities. The HR team of Lotus
dedicated to search success, market research and employee retention strategies. Current trends
and developments that influence Lotus group HR strategy are:
Employee involvement:it is about direct participation of employees to meet organisation
mission and goals by giving their ideas, expertise and efforts in organisation's operations. In
current trends, for the firms success most of companies use employee involvement strategy. HR
strategies plays important role in employee involvement because this concept is appear by HR
delegation, participative management, employees training, empowering and retention of
employees (Burkovska and Romanchyk, 2016). In Lotus group firm's HR team is dedicated
towards their people. Firm takes ideas, expertise and efforts for its operations from employees
and it influence employees HR strategies for empowering employees to get more ideas and
retained them for organisation success.
1

Changing skills requirements: Recruiting and developing skilled force is important for
organisation for competition, productiveness, quality and to achieve its goal. Since growing
number of jobs will require more educated and professional workers. In Lotus group, firm's HR
team also recruiting skilled and high level educated persons to gain competitiveness, increase in
productivity and raising high profitability (Caldwell and Anderson, 2018). Strategic human
resource planning use to training and short term programs to bridge the existing employees skill
gaps and inadequacy.
Work force diversify: Work force diversity means differences between employees in
terms of age, culture, abilities, gender and religion etc. The workforce composition is also
changing over the years, demand for equal pay for equal work putting inequality in gender. It
influence HR team of Lotus group to diversify work according to employees ability, cultural
background and age, so that it will help them to do work efficiently and in effective manner.
HRM of the firm must train different age groups to effectively manage and deal with each other.
In current scenario to manage work force diversity is important but it is critical for HR team.
Globalization: In current scenario organisations are not only operating in the country
rather than they expand their business in across the world. The rise in expansion of business in
different countries is creating a need for HR managers to plan according to it. In this situation
Lotus HR managers must plan about competition, it has to plan for training and empowering its
employees to achieve competitive advantage from multinational companies. It will helps firm to
gain competitive benefits and plan for diversify its business.
P2 Analysis of external and internal factors that influence HR strategies and practises.
For the analysing the external and internal factors Lotus Group conducts the SWOT
analysis and Pestle analysis. SWOT analysis is a tool which is used to identify and analyse the
factors which impact on the viability of a project, product, place or person of company. It is often
used at the starting of strategic planning process for the development of company. The following
is the analysis for the choose company:
Strengths Weakness
 Lotus Group as strong market share as
the brand name is well known in
market. The customers can easily
 High operating and functional costs are
the negative impacts for company
which are against the smaller market
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