Strategic Human Resource Management of DHL Express Company

This research paper examines the strategic human resource management practices of DHL Express Company and their impact on operations. It explores the benefits of SHRM and discusses the company's approach to managing its workforce. The paper also provides recommendations for improving HRM practices within the organization.

Strategic Human Resource Management of DHL Express Company 1
STRATEGIC HUMAN RESOURCE MANAGEMENT OF DHL EXPRESS COMPANY
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Strategic Human Resource Management of DHL Express Company 2
Executive summary
In the present competitive business environment, strategic human resource management
(SHRM) remains to be source used in getting competitive merit. Strategic resource used for
management of human operations always performs a key function that includes maintaining
spirited merit for operations of various organizations. Organization attains such sustained
competitive gain through assisting the firms to operate in a competitive environment.
Additionally, SHRM deals with the progress of the connection amongst the targets for overall
business strategies alongside implementation and strategy of human resources in operations.
Therefore, this research paper concentrates at investigating two distinct practices of human
resource management. This report also outlines different recommendations on why the selected
approach needs to be efficiently improved within the operations of the organization in the study
(DHL Express Company). This report determines how appropriately HRM on the actions of
DHL Express Corporation has enhanced its functions of sending mails alongside trade that deals
with its chain of supply around the global markets. Therefore, this survey article examines the
SHRM by using the DHL Express Company.
Table of Contents

Strategic Human Resource Management of DHL Express Company 3
Executive summary.........................................................................................................................2
Introduction......................................................................................................................................4
Critical assessment of strategic human resource management of DHL Express Company............6
Merits of SRM in DHL Express Company..................................................................................7
DHL Express organizational approach to managing its human resources strategically..................8
Fulfilling the needs of targeted clients and environment scanning..............................................9
Performance along with motivational training with education....................................................9
HRM practices of DHL Express Company...................................................................................10
Training and development.........................................................................................................11
Work-life balance.......................................................................................................................11
Recommendations..........................................................................................................................12
Reasons for the need for improvement of HRM practices............................................................13
Conclusion.....................................................................................................................................15
List of References..........................................................................................................................16

Strategic Human Resource Management of DHL Express Company 4
Introduction
DHL Express Company is known to be the part of Deutsche Post dealing with operations
of offering international express mail services. Initially, this corporation was established with the
main aim of distributing various documents amid 2 towns, namely, Honolulu along with San
Francisco. Through an effective collection of SHRM, the company has been capable of ensuring
that there is growth in the company’s service delivery throughout international (Žeželj 2013).
Through the application of better SHRM, this corporation has aggressively been capable of
expanding its operations to various nations that at a moment may be impossible to be operated by
any other operations of deliveries of parcels. Such nations included Vietnam, Eastern Bloc, as
well as China. For extended duration, DHL Corporation has focus on competitive that are
spirited in it setting of conducting business with a share of the market, but because it is a
corporation that bases its operations in service, it has concentrated more on its internal elements
in enhancing its shares in the market. Some of its factors that affect its operations comprise of
strategies of human resource management with the target of gaining competitive merit (Tadić,
Zečević, and Krstić 2015). Therefore, the primary objective of this research article aims at the
examination of strategy that is used by DHL Express Corporation to manage its duties while
analyzing different strategies that the company applies to manage its human resources
effectively.
Effective utilization of SHRM has allowed DHL Express Company to open various
operational divisions in approximately two hundred and twenty nations worldwide. Apart from
the possession of various offices in the entire world, the company still experiences changes in its
management of resources leading to the need of possessing efficient approach in getting the
appropriate approach of management in its functions (Mazi 2015). The changes in operation that

Strategic Human Resource Management of DHL Express Company 5
occur in this company result due to varied factors that affects business operations. Some of these
factors that bring changes comprise of advancement in use of advanced technology, improved
channels of communication, improved use of transport networks, together with usage of
modernized communication channels. Such disparities in strategic management of resources
used by the company have enabled it to function within the community that they get the
alternative, affordable means, comfortable, alongside convenient approach in communication as
well as sending their products and services to several destinations (Hatch 2013). With all
changes in operations brought through by SHRM in DHL Express operations, the corporation is
capable of concentrating its operations on the views and ideas that enable the operators at various
departments to achieve superior work in operations that deal with express deliveries. The
strategies have enabled the corporation to enhance its operations of worldwide delivering of
freight through air, road, and rails transport in various regions as per the clients’ requests.
Besides, the use of important strategies has enabled the corporation to offer efficient solutions in
its warehouse. The enhancements in the warehouse through the application of SHRM have been
clear in the manner several services, as well as products, are offered within the corporation (Frey,
Hopkins, Hageman, and Ko 2017). Besides, strategies of human resources as used by DHL
Express have improved its storage in a warehouse, repairs of various machines used for
operations, enhancing packaging of products among customers, and timely mail deliveries in
different nations globally, along with the involvement of various services that transacts with
logistics.

Strategic Human Resource Management of DHL Express Company 6
Critical assessment of strategic human resource management of DHL Express Company
The focal point that the SRM has on functions of DHL Express’s chain of supply has
enabled the company to function while concentrating on enhancing two important departments.
These departments comprise of global mail delivery and transport along logistic sector (Fatima,
Shafique, Qadeer, and Ahmad2015). Cases of globalization, technological advancement, and
appropriate internet usage have made the organization to utilize the appropriate techniques in the
management of human resources in to narrow down the gaps that might occur in operations of
DHL Express and some organizations that are dealing with common services and supply chain.
All strategies in the management of human resource e have made the DHL Express to experience
changes that progress in its day-to-day operations (Anda-Bianca and Roxana-Elena 2013). For
instance, strategies of operation presented by SHRM of the company’s supply chain remain to be
a vital aspect that leads to attaining of the chain of supply of company. The process allows the
corporation to be able to oversee the process of dealing with the process of integrating every
program in the company’s operations of mail deliveries globally (Keçecioğlu and Yilmaz 2014).
Therefore, SHRM has emerged in operations of the business as the essential concern in tandem
with the ever-rising concern being offered by corporations such as DHL Express to strategy.
The economic setting for various business companies like DHL Express Corporation is
shifting fast. Varied phenomena analyze the strategic changes in human resources management
as shifting demands of clients and investors, globalization, market, and end ever rising
competition of products. To compete effectively in the changing business setting, DHL Express
progressively concentrates its SHRM to enhance its performance in the markets (Lin 2015). The
corporation also concentrates on ideas that lead to achieving efficient strategy in the process of
human resource management through ideas that comprise of cost reductions, innovating various

Strategic Human Resource Management of DHL Express Company 7
processes and products, and improving quality, productivity, and speed to market while offering
various services to targeted customers. Additionally, strategic management of human resources
of DHL Express represents the relatively improved transformation in the division of management
of resources used for operations (Stackpole 2015). SHRM in this corporation stays to focus on
dealing with the duties of systems that deal with the management of human resource as the
approach of achieving competitive merit in operations. SHRM has enabled DHL Company to be
aware that every successful practices and policy of human resources are essential in improving
performances in various departments within its operations. Some of these sectors of departments
within the company that SHRM can improve include quality, the performance of finance, and
productivity among other departments (Nicolaides and Schoenmaekers 2014). Therefore, SHRM
in the operations of DHL Company consists of transactional operations that are possible to
manage easily or in-house outsourced.
Merits of SRM in DHL Express Company
SHRM has to lead to various advantages to DHL Express Company’s operations around
the international markets. For example, SHRM has made it possible for the company to have
cost-effective resources and cheap workforce to support its operations. It has also led to a firm
legal structure that the corporation utilizes in improving its activities (Yu Hou, Bei Hu and Butt
2017). Additionally, SHRM has improved technology and information usage in the process of
delivering quality products as well as services to various customers in its operational sector. The
application of SHRM has led to globalization and the enhanced process of consolidation within
the activities of the organization. The strategy has resulted in a capable workforce that is
responsible for supporting operations of the company since it has the pool of individual with
great skilled, managerial techniques, and technical labor force. The SHRM has ensured the

Strategic Human Resource Management of DHL Express Company 8
corporation to have both unlearned and learned workforce that supports the corporation to
achieve its set targets (Lichtenstein 2013). The existence of cost-effective operations has allowed
the corporation to be capable of tracking various records of advancement particularly in the
sector of improved operations that deals with various parcels. Therefore, SHRM has assisted in
the provision of the wide bulk variety that is transported to varied destinations that fulfill the
fundamental requirements of various individuals (Greco and Aiss 2015). Conversely, through
SHRM, DHL Express has been capable of developing the firm legal framework for its business
functions. The operation has assisted that corporation has firm competitive forces over its main
rivals in business that focus on dealing with the service of mail.
DHL Express organizational approach to managing its human resources strategically
DHL Express remains to be well-known as the corporation that handles internal logistics
solutions across limits, and it recruits and employs several persons in the two hundred and
twenty companies. Therefore, management process and maintaining the firm connections of
worker-employer means that the corporation has to concentrate on the number of strategies to be
set in place to engage every employer at every level. The organization works by including a
varied range of techniques to combat business challenges (Akingbola 2013). Such ideas can lead
to professional along with the advancement of individuals. Therefore, it means that DHL
Company offers its workers the much-required training that is important in making them fit
forever more demanding tasks or operations. Such views have allowed this corporation to
manage its human resources strategically (Schapiro, Gregory, Landau, McCloskey, and Turk-
Browne 2014). SHRM has also allowed the workers of this organization to experience the effects
of their involvement in operations and that of the team’s first hand and sees their primary

Strategic Human Resource Management of DHL Express Company 9
contribution. Besides, DHL Express ensures that its human resources are properly managed
strategically by ensuring that it utilizes local partnership. The local connections assist in the
process of supporting varied signs of the process of nationals in the business of DHL Company.
Fulfilling the needs of targeted clients and environment scanning
The idea is an essential component in operations of DHL, as it ensures that the company
is capable of managing its human resources strategically and efficiently. The company is also
concerned with several series of various events to ensure that the clients become satisfied with
rendered services and products at every specified period (Muhammad, Azad, Hoque, and Beh
2015). It is clear that the company concentrates on the need for its operators to be able to
implement the concept of “Parcel 2012 Production”. The aspect aims at recognizing various
operation processes that eventually help in cases of decreasing instances of changes in operations
of the organization (Hui, Tongyang and Guonian 2017). The application of such elements has
significantly helped in ensuring that there exist efficient ways of sorting as well as transportation
emails that resulted to improved efficiency while on the other side lowering the prices for series
of supply.
Performance along with motivational training with education
Operations of DHL Express Corporation have taken the wide initiative that targets at
advancing its talent by the launch of formation of learning. These foundations consist of the
center for learning of DHL Asia Pacific and university for logistics DHL management.
Additionally, DHL express has launched and introduced its Deputy Country director program in
an early period of 2008 in Singapore (Dietrich 2018). The plan launched has commenced
operating in the early days of 2006. It focused on developing the pool of talent that will be
groomed with the target of becoming a senior executive. The executive had the duties of being

Strategic Human Resource Management of DHL Express Company 10
capable of assuming programs of country manager that was assigned talent to work in a different
nation in Pacific areas of Asia. The operator had the duty of operating under appropriate
guidance of the local manager of the nation. Each plan is well designed based on the particular
needs of talents in specific skills and competencies (Mastracci, and Arreola 2016). The idea of
assigning the assistant county manager with useful responsibilities aided them in developing in
their area of operations. Therefore, through efficient processes of training and performance, DHL
has been able to ensure that its human resources become to be strategically placed into
operations (Nazim-ud-Din 2013). However, the mentioned idea ensures that the company can
manage its human resources in the strategic approach by stepping up to advance heights that deal
with performance and operations in a global society.
HRM practices of DHL Express Company
The company of DHL express performs its business operations by using different practices of
HRM to manage individuals effectively to improve their performances. The approaches used by
the company helps in creating a more flexible, open, together with the caring style of
management so that each stakeholder involved in the operation of the corporation can be
motivated, managed, and developed in the manner that they provide their best towards the idea
of supporting the mission of the organization. The utilization of specific HRM practices stays to
be a tool in aiding the organization to achieve objectives of business operations while improving
its productivity (Sołoducho-Pelc 2013). However, some of the practices of SHRM that DHL
express focuses on dealing with consist of healthy, safe, and happy place of work, selection of
recruitment, work-life balance, progress, training, as well as compensation. The application of
various practices of SHRM has assisted the organization to concentrate on attaining the superior

Strategic Human Resource Management of DHL Express Company 11
level of performance of the firm. All the strategies are connected to outcomes of the economy
while some are connected more to instances of staff turnover (Tripathi2014). Besides, practices
of SHRM help the organization in achieving its goals of operations in every business year. The
two HRM practices that the company uses include
 Training and development
 Work-life balance
Training and development
This HRM practice in DHL Express is essential in supporting the corporation to achieve
its set vision together with a mission in the marketplace. Training alongside the growth of this
organization are duties of HRM that consist of the orientation of newly recruits workers, training
workers on skills of the job, leaders training, together with improving advancements of
professionals (Walk, Schinnenburg, and Handy 2014). These operations tend to enhance skills of
job among workers in their current post together with furnish them with necessary capabilities to
cross-practical activities that can enhance their value to DHL Express Corporation. Additionally,
the progress of professions give support to the setting up of succession of organization through
methods of training and organizing prospect managers for superior levels of functions or jobs
and extra duties (Sorina and Burtaverde 2013). Therefore, the duties of HRM approach training,
as well as growth, reflect promotion within operations together with the support of work aims of
workers.
Work-life balance
DHL Express organization operates by ensuring that each stakeholder operates with the
appropriate balance of personal life and work. The idea of implementation of flexible working

Strategic Human Resource Management of DHL Express Company 12
schedule offer different workers of the company with varied options of telecommunication and
training several supervisors to spot signs of uncomfortabilities such as stress around their place
of work. Such moves help in suggesting that the culture of organization supports employees to be
capable of getting a balance of life and work in their daily operations (Anda-Bianca and Roxana-
Elena 2013). However, these functions develop the working set that is a result oriented in nature.
Such settings are achieved through this HRM practice in operations of DHL Company since they
allow for greater efficiency. The achievement of massive efficiency assists in increasing the
duration that workers have to devote to the obligations of their relatives along with personal
operations.
Recommendations
There exist a various number of measures recommended for improvement of HRM
practices of the organization. The recommendations are vital as development agencies in the
operations of DHL express seek to improve their settings of internal operations. Some of the
recommendations for SHRM for operations of this organization include the need to establish
flexible models of workers (Hui Li, Tongyang, and Guonian 2017). The idea can be essential in
ensuring that the correct and skilled staffs are in set for various activities in line with services of
mail of company. Another essential proposal for the administration of this corporation is a need
to concentrate on creating strong devices of partnership that makes it easy for employees from
varied branches of the organization and diverse customs of the organization to work as great
group. Additionally, there is the requirement to develop inducements that operate with target of
keeping embattled skills as well as to inspire employees in the course of required practices of
trade and assist in operations. There is the need to enhance the idea that target at planning

Strategic Human Resource Management of DHL Express Company 13
functioning structure of regulation in tactics that productively join yield of workers to results of
advancement (Mastracci and Arreola 2016). The other recommendation on the application of
these approaches of HRM by this organization is that there is the need to overcome the business
challenge that concentrates on rewarding and attracting quality staff while holding the charges of
administration. All these recommendations for SHRM can help improve management together
with DHL express output in competitive business sectors that deals with services of mail.
DHL express has to focus on concentrating on how it can be able to introduce appropriate
practices for workers’ training and improving their growth. The need to have correct business
practice can assist the organization to boost its activities by working as per its set finances.
Therefore, the organization will be capable of automating chares alongside measures of
performance by application of varied information that can assist it in monitor the development
and training of various workers across every section of the organization. By focusing on these
recommendations, this organization can be vital to perform in a more than a solitary manner
(Nazim-ud-Din 2013). The view can assist in enhancing the commitments of the company’s
staff, enhanced skill alongside productivity, reducing levels of absenteeism and instances of
turnover amongst staffs, and further improve performance together with workers’ efficiency.
Therefore, the idea of focusing on such strategies of HRM can assist the organization to have the
fair blend of primary operations in SHRM.
Reasons for the need for improvement of HRM practices
Every strategies of HRM utilized by DHL Company require a lot of advancements. The
call for enhancement does arise since, in the current business environment, it is understood that
chief benefit of any sector of operations in business focuses on people. The desire to develop

Strategic Human Resource Management of DHL Express Company 14
expansion as well as training techniques is useful as it can aid in improving processes of hiring
and recruitment or replacement of staffs during operations (Sołoducho-Pelc 2013). Such views
can aid in enhancing the productivity, quality, profit earned y the company, and figure of the
corporation. The organization can enhance this exercise of HRM as it has faced harmful impacts
on a procedure that it utilizes on organizing together with inspiring various staff (Walk,
Schinnenburg and Handy 2014). Therefore, DHL express to operate efficiently, It requires
ensuring that each is composed and understand beliefs of the corporation; they are willing, ready,
and capable to function well.
The need to attain appropriate work-life balance need necessary variations to aid staffs to
have effective operation balance. Any change that arises in an individual’s life requires to
develop the need to initiate change and develop varied expectations that are not attained to avoid
instances of frustration and worsening such scenarios among employees (Žeželj 2013).
Therefore, the process of implementing every practice of HRM within this corporation needs to
concentrate on being performed professionally. Implementation of the balance of work and life
has to be done after appropriate diagnosis to select the right device for each case of an individual
with the target of enhancing productivity and health of each staff. Moreover, HRM practices of
DHL Express have to be enhanced because of cases of enhanced doubt in its plans of business
(Akingbola 2013). There is the call for several agencies of enhancement of DHL express to
regulate their inner operations of administration to enhance the value and impact their plans of
operations.
Improvements of practices of HRM in DHL express corporation need to enhance its
operations to boost its chain of supply of business in various destinations internationally. The
improvement of these activities can asset the organization to be able to incorporate varied gifts or

Strategic Human Resource Management of DHL Express Company 15
discounts to their freights alongside with costs of transportation of various emails (Dietrich
2018). Such improvements can be essential in attracting more clients to the systems of the
company. The idea can then help in keeping loyal clients that can stay with their activities of
seeking varied services that the organization offers like transportation of freight and deliveries of
emails (Mastracci and Arreola 2016). Therefore, the need to enhance practices of HRM is
essential as it enables the corporation to incorporate various applications of improvements in
technological techniques such as internet with e-commerce to provide ideal services.
Conclusion
From the above presentation, it is evident that SHRM performs the key part in the
business operation of DHL express Company around the international markets. The SHRM
perform significant duties that aid the company to improve its transactional activities.
Organization attains such sustained competitive gain through assisting the firms to operate in a
competitive environment. From ideas presented on this work, it is evident that SHRM deals with
the progress of the connection amongst the targets for overall business strategies alongside
implementation and strategy of human resources in operations. It is clear from this presentation
that SHRM in operations of DHL express remains to be a useful tool. They assist the corporation
in achieving the set goals and objectives. From this survey it is clear that strategic human
resource management (SHRM) is used in getting competitive merit. It is also clear that strategic
resource used for management of human operations always performs a key function that includes
maintaining spirited merit for operations of various organizations.

Strategic Human Resource Management of DHL Express Company 16
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