Unit 1: Strategic Management & Leadership Skills - Framlington Plc

This assignment focuses on the strategic human resource management (SHRM) practices within Framlington Property Plc. It highlights the importance of SHRM in achieving organizational objectives and gaining a competitive advantage. The assignment discusses the role of the HR director, Mandy Mews, in strategy formulation and implementation, emphasizing the alignment of HRM activities with business goals. It further evaluates HRM's contribution to the organization by focusing on key areas such as recruitment, training, performance appraisals, and client relations. The report references academic sources to support its analysis of strategic management and leadership principles within the context of Framlington Property Plc.

STRATEGIC HUMAN
RESOURCE MANAGEMENT
(TASK 1)

1.1 Importance of strategic human resource
management
Framlington Property Plc has to develop effective strategic
management policies in order to conduct their business activities
effectively and efficiently. HR manager of the cited firm have to
plan, visualize, monitor and analyse the activities which are
necessary for the business organization to achieve their desired
goals and objectives.
It further involves proactive management of employees within the
business venture. Mandy Mews who is the strategic human
resource director will focus on undertaking different actions
which will give their firm a competitive advantage over their
major competitors in the same business.

Continued...
Strategy process of the Framlington can be divided into two
phases which will help them in smooth running of the
business operations. Firstly, the HR director along with
James Hardy (owner of the firm) will focus on formulating
some strategies which lead them to increase their revenue
and profit base along with the goodwill.
Strategy formulation is generally concerned with making
decision regarding the mission and vision, setting short term
and long term goals and also to select strategy which will
help them in successfully achieving these objectives.

Continued...
On the other side, they will focus on strategy implementation
which is aligned with the structure, process and systems
within the business organization. Apart from it, HR director
will also focus on following points:
 Management of personnel within business venture
 Centralizing on matching the HRM activities for improving
their business performance
 Gaining competitive advantage over other competitors
 Tapping the Indian market for increasing more of their
operations and corporate image

1.2 Purpose of strategic HRM within
organization
Strategic HRM plays a crucial role within the business
organization and HR director have to effectively
imply the characteristics within the business
enterprise so that they can significantly achieve their
set goals and objectives. If not followed then it can
affect the business venture in the medium or long run
of the business enterprise.

Continued...
Moreover, Mandy Mews have to be concerned on following points
which are discussed down under:
 Analyse all the opportunities and threats which exists in the
external environment. This can be in the home country or in the
nation where they are focusing to establish their venture.
 Formulate those strategies which matches the organization
strength and weakness. Overall it is evaluating on conducting
SWOT analysis for the business organization
 HR director have to implement the strategies which are so
formulated.
 Assess and control all the activities so that the objectives of
ventures are duly achieved.

Continued...
Apart from these. HR director also have priority to set standards in
work so that employees start working with best of their efficiency
and capabilities to achieve their mission and vision statements.
Further, cited firm is a limited company and having employees
from varied background. It is utmost role of Mandy to create
harmony in the working relation so that their exist unique bond
between the superiors and subordinates.
She also has duty to reduce the employees turnover within the
organization. Further, by giving employees appraisals and
incentives, employee's morale will be boosted up and they will
start working with best of their efficiency to achieve their
individual as well as organizational goals and objectives.

1.3 Evaluating contribution made by HRM to
achieve organization objectives
HRM is the backbone of each and every organization and
without their operations a firm is nothing because they
manage each and everything within the business
organization. HR manager follows various policies and play
roles so that working of the venture do not affect and cited
firm is able to achieve their desired goals and objectives.
Perception of HR manager also differs from one to the other
and different HR use their own way to retain and attract
clients towards their products and services. Mandy who is
HR director of Framlington plc. conduct different operations
so that efficiency of the firm is maintained.

Continued...
Areas where majorly she is working are:
 Recruitment and Selection
 Training and Development
 Performance Appraisals
 Maintaining client relations
 Solving grievance and disputes
By efficiently following these activities, organization will be
able to achieve the goals and objectives and will be on verge
to get a competitive advantage over their major competitors
in the same business.

References
Gregor, S. and Hevner, A. R., 2013. Positioning and presenting design science
research for maximum impact. MIS quarterly. 37(2). pp. 337-356.
Wang, C. H., Chen, K. Y. and Chen, S. C., 2012. Total quality management,
market orientation and hotel performance: The moderating effects of external
environmental factors. International Journal of Hospitality Management.
31(1). pp. 119-129.
Angelo, H. and et.al. 2014. Strategic analysis of forest management in the
Brazilian Amazon. Floresta. 44(3). pp. 341-348.
Kelliher, F. and Henderson, B. J., 2006. A learning framework for the small
business environment. Journal of European Industrial Training. 30(7). pp.
512-528.
Lee, H., Kim, M. S. and Park, Y., 2012. An analytic network process approach to
operationalization of five forces model. Applied Mathematical Modelling.
36(4). pp. 1783-1795.

THANK YOU