Strategic Human Resources Management at Morrisons

This report explores the significance of strategic human resource management at Morrisons, including the aim, scope, and purpose of the department. It analyzes internal and external influences on HR functions, key strategic and operational considerations, and contemporary theories supporting HR to meet overall business objectives. The report also touches on the sustainability practices at Morrisons.

Strategic Human Resources
Management

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Overview of Morrisons................................................................................................................3
Analysis of internal and external influences on HR functions within organization....................4
Key strategic and operational consideration of the organization.................................................5
Contemporary theory of the organization which supports the HR to meet the overall business
objectives.....................................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Strategic human resource is a management in an organization who is responsible for
accelerating the growth of the overall business. To run any business, the human resource
department plays a significant role in managing the business growth and development in
beneficial manner. Morrison is the fourth largest supermarket chain located at United Kingdom
whose HR department is able to contribute their efforts in making the organization more
successful by implementation of the various strategic activities (McCann and Allen, 2021). The
present report will demonstrate the importance of the strategic human resource department at the
workplace and highlights the aim, scope and a purpose of this strategic workforce. Also, a brief
analysis will be conducted which provides the knowledge of internal and external influences on
the HR function and will evaluate the strategic and operational consideration of the Morrison.
However, this report will also mention the contemporary theory which will illustrate how the HR
strategy supports the company to meet the successful business objectives.
MAIN BODY
Overview of Morrisons
Morrison is a supermarket organization who is situated at Bradford, United Kingdom.
The company deals in groceries, clothing, magazines and even homeware items which fulfil the
daily needs of an individual in definite manner.
Aim
The company Morrison HR department has the aim is to acquire the successful outcome
by the efforts and handwork of the department where they also can increase the productivity
level of the company from which the Morrison can lead to successful position. Strategic human
resource is a management in an organization who is responsible for accelerating the growth of
the overall business. To run any business, the human resource department plays a significant role
in managing the business growth and development in beneficial manner. Morrison is the fourth
largest supermarket chain located at United Kingdom whose HR department is able to contribute
their efforts in making the organization more successful by implementation of the various
strategic activities (Beaven, 2019). The present report will demonstrate the importance of the
strategic human resource department at the workplace and highlights the aim, scope and a
purpose of this strategic workforce. Also, a brief analysis will be conducted which provides the
knowledge of internal and external influences on the HR function and will evaluate the strategic

and operational consideration of the Morrison. However, this report will also mention the
contemporary theory which will illustrate how the HR strategy supports the company to meet the
successful business objectives.
Scope
The strategic human resource management is a very important department of the
company who supports and help the organization to meet their business objectives and can
acquire the good result and outcome. HR is having the role and responsibility in such order
where they have to manage the internal requirements of the employee from which the successful
result can be achieved by the company.
Purpose
The main purpose of the HR is to fulfil the needs and requirements of the employee of
the company from where they can be able to deliver their best efforts and hard work to the
comp[any which will increase and enhances the overall growth of the business.
Analysis of internal and external influences on HR functions within organization
The human resource is a department at the organization who is having the duty of
recruitment and selection, payroll systems, providing the courage and motivation, retention and
such more where it should be done in appropriate manner from which the overall business
performance can be improved and can acquire the successful outcome (Amberg and
McGaughey, 2019). The human resource of the company can get influenced by the internal and
external objectives where it is important to understand these areas in brief manner. Here,
demonstrating the both internal and external influences on the HR function in regard with the
organization.
External functions
Government policies: The government rules and regulations can put the impact on the human
resource management where the company has to follow and adopts the laws accurately. The
rules can be relation to the hiring, training, compensating and such more where the HR
department is required to follow the legislation in the procedure accordingly. For example,
government has announced the maximum working hours of the employee which will directly
impact the HR planning and its functions and affects the overall business performance.
Technological changes: Today, the technology is increasing in rapid manner which can
influence the HR functions. HR has a duty to recruit and hire the people by utilizing the

technology such as social networking or social media platform which will impact the HR
functions to select the new candidate accordingly. Also, with the usage of the technology, the HR
of the Morrison can hire the people on remote working basis which will allow the people to work
effectively and can balance the working through remote areas (Sukier, Molina, Fernández and
et.al., 2020). Thus, the rapid increase of the technology puts the impact on the HR planning and
process where the company has to use such technology for the betterment of the company and
can be able to acquire the profitable result and outcome.
Internal functions
Marketing: The HR department is having a role to put their efforts in making the company grow
and develop effectively where the marketing strategies has to be developed for the newly
launched product and services where the recruitment and selection process has to be done by the
HR of the Morrison to implement the effective marketing strategies at their workplace and can
improve the sales of the organizational product and services which will provide the result in
higher productivity. HR of the company has to recruit the new candidate or a sale person as per
the requirements and a person with knowledge of new marketing strategies.
Financial area: The HR also gets impacted by the financial area of the company where it has
been already known that for the implementation of any work activity, financial stability is
required so that the HR can purchase the resources which can fulfil the needs and requirements
effectively (Bhattacharyya, 2018). For example, HR has decided to reduce the cost of the
outsourcing training which will provide the result in change in training programmes which
wholly covers the growth and development area of the company. However, the financial area
also influences the HR functions and its objectives.
Key strategic and operational consideration of the organization
To run any kind of business, they required to understand the importance and concept of
the strategic and operational areas of the company from where they can identify the areas of the
improvement and can implement the actions in definite manner. The strategic consideration
includes the focus on the development plan area where the strategic positions and mission has to
be achieved by the company whereas on another side, the operational consideration involves the
costs, availability and limitation of the resources and such more (Andrianto, Tukiran, Herlina and
et.al., 2022). The company Morrison considers these both areas within the company where the
strategic consideration of the company defines as vision, mission and a development of the

strategy where the company uses the marketing strategy which is very beneficial and effective
and results them accordingly.
A vision and mission of the company is to provide the all essential needs and
requirements to the customers where the company can be able to increase the productivity level
and can make the definite position in the business market. However, the operational strategies is
used by the company where they implement the cost driven strategy and corporate strategy
which will support the company to improve their growth and development in definite manner.
The corporate strategy concerns itself with the entirety of the Morrison and keep their focus on
the overall growth and direction of the company. Thus, it is important for the individual
company to understand these both concepts as the company Morrison HR department keeps the
focus on such areas where it results the company to perform effectively and can achieve the
successful result and outcome.
Contemporary theory of the organization which supports the HR to meet the overall business
objectives
Morrison HR management is very effective where they have a mission to support the
business performance and can be able to achieve the set goals and targets where the company
Morrison uses the which includes the strategic contingency theory where the leader is
responsible for solving the issues and problems of the employee and staff members in effective
manner from which they can appropriately put their efforts and hard work. This theory is the
central part of an organization where the skills and abilities of the human resource leader can
solve particular problem and can reduce the ineffectiveness at definite level. The theory relates
and keep their focus on the areas of the problem where the solution is required to be identified by
the human resource management leader where the role of the leader is to provide the services in
definite manner (Jacobsen, Knies and et.al., 2021).
However, this theory helps the company Morrison to manage and balance their
organizational behaviour in excellent manner from which the employee of the company stay
satisfied and comfortable and can achieve their set goals and targets efficiently. Using this
theory, it makes the company better from other organization like Walmart where the company
offers the different discounts and offers but lack in management of the employee and staff
members which leads them to suffer from issues and result them accordingly. However, the
company Morrison HR management is aware of the sustainability areas where they follow the

sustainability at the organization and also promotes the sustainability which helps and supports
them to attract and influence the maximum number of customers in respective manner.
CONCLUSION
The above mentioned report has concluded the significance of the strategic human
resource management at the business field. The HR management plays a crucial role in the
organization where an individual person is required to understand and grab the knowledge of the
HRM. This report has included the appropriate vision of the organization and human resource
and mentioned the internal and external functions which impacts the human resource
management. It has also included the key strategic areas and operational consideration of the
mentioned organization. Also, the report has mentioned the contemporary theory which is used
by the organization where it supports the HR strategies to meet the business objective and
enhances the performance of the organization effectively. It also involved the short description of
the sustainability area which is practised at the organization which helps them to attract the
customers accordingly.

REFERENCES
Books and Journals
Amberg, J.J. and McGaughey, S.L., 2019. Strategic human resource management and inertia in
the corporate entrepreneurship of a multinational enterprise. The International Journal
of Human Resource Management. 30(5), pp.759-793.
Andrianto, M.T., Tukiran, M., Herlina, E., and et.al., 2022. Achieveing the Implementation of
Strategic Human Resource Management Practices: a review of the International
scientific articles. Budapest International Research and Critics Institute. (BIRCI-
Journal): Humanities and Social Sciences, 5(2).
Beaven, K., 2019. Strategic Human Resource Management: An HR Professional's Toolkit.
Kogan Page Publishers.
Bhattacharyya, S.S., 2018. Development of a conceptual framework on real options theory for
strategic human resource management. Industrial and Commercial Training.
Jacobsen, C.B., Knies, E., and et.al., 2021. People management: Integrating insights from
strategic human resource management and leadership.
McCann, R. and Allen, S., 2021. A case study of strategic human resource management:
implementation levels and communication. International Journal of Human Resources
Development and Management. 21(1), pp.1-19.
Sukier, H., Molina, R.I.R., Fernández, M.A.P., and et.al., 2020. Strategic human resource
management from a sustainable approach. Opción: Revista de Ciencias Humanas
Sociales. (91), pp.929-953.