STRATEGIC INFORMATION SYSTEM: Commonwealth Bank of Australia

Running head: STRATEGIC INFORMATION SYSTEM
Strategic Information System: Commonwealth Bank of Australia
Name of the Student
Name of the University
Author’s Note:

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STRATEGIC INFORMATION SYSTEM
Table of Contents
Introduction...........................................................................................................................................2
Discussion.............................................................................................................................................2
Part 1: External Analysis...................................................................................................................2
1. Background of Business............................................................................................................2
2. Description of Industry of the Company....................................................................................2
3. PESTEL or General Environment Analysis of CBA..................................................................2
4. Explanation of Industry Environment with Porter’s Five Forces...............................................3
5. Competitive Environment of CBA.............................................................................................4
6. Opportunities and Threats of CBA............................................................................................4
Part 2: Internal Analysis....................................................................................................................5
1. Tangible and Intangible Resources of CBA...............................................................................5
2. Identification of the Capabilities................................................................................................5
3. Analysis of Core Competencies.................................................................................................6
4. Proposal of Information System with Strengths and Weaknesses..............................................6
5. Evaluation of Information System and Value Added Service in CBA.......................................6
Conclusion.............................................................................................................................................7
References.............................................................................................................................................8

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STRATEGIC INFORMATION SYSTEM
Introduction
Strategic information system is referred to as a systematic structure that is responsible for
developing several corporate business initiatives in a business. Moreover, it is quite helpful in
recognition of opportunities and threats so that overall growth and development of the organization is
used in business operations (Hill 2017). The following report outlines a brief discussion on the most
popular banking organization in Australia, namely Commonwealth Bank of Australia or CBA. This
report is sub divided into two parts for completion of internal and external analysis of the company.
External analysis includes PESTEL analysis and Porter’s Five Forces, whereas internal analysis
includes resource identification and competency analysis. Suitable recommendations would be
provided regarding information system.
Discussion
Part 1: External Analysis
1. Background of Business
Commonwealth Bank of Australia or CBA is the most popular multinational banking sector in
Australia that has businesses in New Zealand, Australia, the UK, USA and Asia. Variety of several
financial services like funds management, retail banking, broking service, institutional and business
banking, investment and insurance are provided by them (Commbank.com.au. 2019). The total
revenue of this bank was 26.005 billion Australian dollars in the year of 2017 and that of total income
was 9.881 billion Australian dollars. More than 52000 employees are working in this bank currently.
Matt Comyn is the CEO and Managing Director of this bank. He was appointed on 29th
January 2018 and took his position from 9th April 2018. Being an Executive MBA holder from
Sydney University, Matt Comyn joined CBA in 1999 starting within the institutional banking
division. Before undertaking CEO position, he was working in the Group Executive Retail Banking
Services for more than 5 years.
2. Description of Industry of the Company
CBA belongs to the banking industry of Australia. The entire industry is dominated by four
popular banks, namely CBA, ANZ Banking Group, NAB and Westpac Bank. This financial service
sector is the highest contributor to the economy of Australia and more than 140 billion Australian
dollars are contributed from this particular industry. The national economy is driven majorly and
around 450,000 people are being employed.
3. PESTEL or General Environment Analysis of CBA
PESTEL analysis of CBA is eventually done by considering few important and significant
factors (Hitt and Duane Ireland 2017). These are even termed as macro external factors as they are