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Strategic Information System Assignment(SIS) - Desklib

   

Added on  2020-05-28

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Running head: STRATEGIC INFORMATION SYSTEM0Strategic Information System

STRATEGIC INFORMATION SYSTEM1Table of ContentsIntroduction................................................................................................................................2Structure, Products, and Services of Coles................................................................................3Coles’ Operations and Functionality..........................................................................................4Requirement of Information System Strategy in Coles.............................................................5Challenges and Recommendations for Coles’ Information System Strategy............................7Conclusion................................................................................................................................10References................................................................................................................................11

STRATEGIC INFORMATION SYSTEM2IntroductionThe competition between modern firms has grown substantially which require them toimplement strategic policies that are focused towards increasing their performance. Thisreport will analyse strategic information system in a modern corporation to understand itsrole and influence in company’s operations. Information system (IS) strategy is referred asorganisational policies that interact with company’s environment and assist in sharinginformation between different departments. Information system allows corporations tomerger their business structure with technology that assist in better planning and executing ofobjectives and it also transforms as per market conditions. In past decade, informationsystems have become more sophisticated which allow enterprises to improve the efficiency ofoperations and expand their business worldwide. Effective implementation of information system allows corporations to generate acompetitive advantage over their competitors because it provides better communicationchannels, decreases operating expenses, reduces human errors and improves the overallefficiency of operations. This report will evaluate the structure, products, and services of‘Coles Supermarket Australia Pty Ltd’ which is Australia’s second largest retailingcorporation. The report will discuss operations and functionalities of Coles to provide anInformation System Strategy that can improve overall performance and efficiency of theenterprise. Further, various problems will be discussed in the report that occurs duringdevelopment and implementation of an Information System Strategy and recommendationswill be given to address such challenges.

STRATEGIC INFORMATION SYSTEM3Structure, Products, and Services of Coles‘Coles Supermarkets’ was founded in 1914 by George Coles, and it is Australia’s secondlargest retailing corporation after Woolworths limited. The company operates in supermarket,retail and customers services industry and it has more than 800 supermarkets throughoutAustralia. In 2007, Wesfarmers bought Coles Group for $22 million which was Australia’sbiggest takeover (Carson, 2007). The corporation is known for provided its products arelower prices than compared to its competitors; it offers various services to its customers inorder to improve their shopping experience. The head office of Coles is situated in HawthornEast, Melbourne, Australia. The company has more than 100 thousand employees working inits stores throughout Australia (Coles Careers, 2017). The main competitors of Coles includeWoolworths, ALDI, Big W IGA and others. According to Keith (2012), the corporation isknown for offering their products at lower rates along with heavy discounts; the primaryfunctions of the enterprise are associated with lighting, refrigeration and emission control.The company controls its emission by effectively implementing energy saving initiatives intoits business operations. In 2016, the corporation generated revenue of AU$33.00 billion whereas, in 2017, thecorporation reported that its profits are down by 13.5 percent to AU$1.61 billion (Chung,2017). In past few years, the enterprise is not generating revenue as expected, therefore, themanagement of the firm is raking various strategic actions to address the profitability issuesand increase its competitive advantage. The company offers a wide variety of products to itscustomers that include food, beverages, fresh vegetables, meat, liquor, financial services, andmany others. The corporation serves more than 20 million customers each week and the firmensure that it is fulfilling its corporate social responsibilities (Coles, 2016). The corporatealso provides its services through online platforms which allow its customers to buy products

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