Strategic Information System for Grill'd: Analysis, Opportunities, and Recommendations

Strategic Information System
Grill’d
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Strategic Information System 1
Contents
Introduction......................................................................................................................................3
Overview of company..................................................................................................................3
Industry of company........................................................................................................................3
General environment analysis..........................................................................................................4
Political factors............................................................................................................................4
Economic factors.........................................................................................................................4
Social-Cultural factors.................................................................................................................5
Technological factors...................................................................................................................5
Physical........................................................................................................................................5
Global..........................................................................................................................................6
Demographic................................................................................................................................6
Legal issues..................................................................................................................................6
Industry environment.......................................................................................................................6
Porter’s five forces.......................................................................................................................6
Competitive environment................................................................................................................8
Opportunities and threats to the company.......................................................................................8
Opportunities...............................................................................................................................8
Threats.........................................................................................................................................9
Internal analysis...............................................................................................................................9

Strategic Information System 2
Resources.....................................................................................................................................9
Capabilities................................................................................................................................10
Core Competency..........................................................................................................................11
Information system solution..........................................................................................................11
Recommendations..........................................................................................................................13
Conclusion.....................................................................................................................................14
References......................................................................................................................................15
Bibliography..................................................................................................................................17

Strategic Information System 3
Introduction
Strategic analysis is referred to as the process of conducting the research on the company for
operating its environment and to formulate the strategy. In the current era, each company need to
conduct the strategic analysis in which they can actually evaluate that the strategies formed by
the company are appropriate or not. The strategic analysis will take place on the local company
and thus the company that has been selected for this report is Grill’d. The company was founded
in the year 2004 in Hawthorn, Melbourne. The report includes external analysis and internal
analysis with the proposal of the company. The external analysis includes the environmental
analysis, industry environment, competitive environment with the analysis of the opportunities
and threats of the company. Along with this, the internal analysis includes the firm’s resources,
tangible and intangible with the core competency analysis of the company. In the end, the
recommendations are proposed to the company related to the changes that they should bring in
their organisational strategy.
Overview of company
The company is Australian food chain specialising in burgers and it was founded by Simon
Crowe. Grill’d offer the wide range of the burgers of different variety in the market which
includes the vegetarians and non-vegetarians. According to the analysis, this is found that there
were 35 restaurants in the year 2010 and the number of the restaurant outlets increase in the year
2013 with approx. 125 restaurants (Grill’d, 2018).