Strategic Information Systems for Business and Enterprise - Atlassian

RUNNING HEAD: Strategic Information Systems for Business and Enterprise 0
Atlassian
Strategic Information Systems for Business and Enterprise

Strategic Information Systems for Business and Enterprise 1
Contents
Introduction...........................................................................................................................................2
Part 1.....................................................................................................................................................2
The current organisation structure.........................................................................................................2
Operational problem..............................................................................................................................2
System acquisition method....................................................................................................................4
Commercial software.........................................................................................................................4
Custom software................................................................................................................................4
ERP system.......................................................................................................................................5
System flowchart...................................................................................................................................5
Control problem in the system...............................................................................................................6
Frauds possible in the system................................................................................................................7
Part 2.....................................................................................................................................................7
Development and adoption of accounting software packages................................................................7
The current market size.........................................................................................................................8
Leaders in the market and competitive advantage.................................................................................8
Challenges and recommendations.........................................................................................................9
Conclusion.............................................................................................................................................9
References...........................................................................................................................................10

Strategic Information Systems for Business and Enterprise 2
Introduction
Due to globalisation, Atlassian need to make changes in the organisation structure and
policies. Strategic management identifies and describes strategies that can be carried out by
company to achieve better performance and competitive advantage over other competitors. It
also provides cost benefits to company. In this practice, the organisational structure of
Atlassian has been explained. Other than the organisational structure, operational problems
experienced by company have been discussed. The system acquisition method and flow chart
of sales procedure have been explained in this task. The report also includes identification of
control problems and frauds possible in the system. Along with this the paper also explains
the development and adoption of accounting software packages and current market size.
Further the leaders are identified in the market which can give company competitive
advantage. Finally the challenges faced by customers in accounting software packages have
been explained along with the relevant recommendations.
Part 1
The current organisation structure
Atlassian is an Australian enterprise software company. It is award winning company which
helps innovators to plan, build and launch software. The company was established in 2002. It
is one of the leading tech companies around the globe. Atlassian is provider of collaboration
software for product teams to more than 50,000 companies worldwide. Some of these
companies are world’s largest companies such as Citigroup, Coca-Cola, Cisco, Netflix, eBay,
BMW etc. The company is best known for it’s issue tracking software, Jira. It let users work
together on projects, content and shared documents and other media. The head quarter of
Atlassian is in Australia and has offices in Austin, Amsterdam, San Francisco, Manila and
Tokyo. The company employs more than 1800 people worldwide. The company donates one
percentage of profits to the charity since it’s inception. The company believes in working as
team and be the change you seek. Open company no bullshit, build with heart and balance
and make this your everyday are some of the values of company.

Strategic Information Systems for Business and Enterprise 3
Operational problem
Due to globalisation, selling software internationally is becoming important for the company.
There are enormous issues faced by Atlassian while dealing with other organisations such as
inefficiency and delay in work within the organisation (Arvidsson, Holmström & Lyytinen,
2014). The company operates globally and as result several operational issues are faced by
company in the competitive world. The operational issues faced by company in the global
market are:
Language barrier
A leading issue faced by Atlassian is language. The software within the text need to be
translated correctly and pitched appropriately for the operators. The incorrect software
translation results in facing difficulty in navigating through software. The users face
inadequate experience due to this situation. Atlassian has contracted with software
localisation companies to solve language issue. It can help to adapt product in the desired
languages (Maharaj & Brown, 2015). The software localisation agencies ensure that software
is interpreted correctly. The users will be satisfied and capable in using products.
Costs issue
Some projects may be completed in the geographies when the operations become
international. In some cases it can be favourable as it lowers costs for the advancement of
software. While in other cases it can increase costs or delays in the completion of projects. It
is challenging to budget efficiently especially when the international money exchanges are
usually fluctuating. The solution to cost issue is proper budgeting. A price should be set in
the native currency and that amount should be paid to suppliers (Lee, et. al. 2017). The
currency exchange rate should not be the reason to increase the price.
Pricing issue
Along with the costs, pricing have become a global challenge. It is not necessary that set
amount of cost will be same in another country. It is usually seen that value of money in one
country is down in other country. It is always challenging to set price of product for another
country. This challenge can affect growth and success of the firm.
Global functionality