Strategic International Business Management - Sainsbury
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Added on 2020-07-22
Strategic International Business Management - Sainsbury
Added on 2020-07-22
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Strategic InternationalBusinessManagement
Table of ContentsStrategic International Business Management.................................................................................1Introduction......................................................................................................................................31. Pestel analysis of macro environment factors of Czech Republic, Ireland and Lithuania......42. Justification of selecting the market through pestle analysis..................................................63 Analyzed the opportunities and threats in the firm’s industrial environment in your chosenmarket..........................................................................................................................................84. VRIO analysis of firm's internal environment......................................................................105 strategies for entering into international markets...................................................................11Conclusion.....................................................................................................................................12References......................................................................................................................................14Books and journals....................................................................................................................14
IntroductionThe aim of research is to analyze the strategic international business management toexpand an enterprise into foreign segments ensuring its growth and revenue. Sainsbury companyis the leading food product company in UK and owns number of big supermarkets to increase itssales is now expanding its enterprise into different countries. Similarly,for establishing newenterprise in different country it's important to analyze macro and internal factors of businessenvironment so that it reduces the amount of risk prevailing inside business environment. Thepurpose of study is to frame strategies to enter into foreign markets by examining threats,opportunities, weaknesses, strength available under different market segments. Likewise,measures are taken to eradicate those threats and weaknesses to expand the marketinternationally and by fulfilling needs and requirements of potential buyers.1. Cover in appendix2. Justification of selecting the market through pestle analysisFrom the above analysis of macro environment factors between 3 countries market thatshould be selected for starting up a new venture is Ireland market. It is because Ireland is knownfor its largest tourism consisting of three international airports and is even recognized for bestinfrastructure. However, this country experiences easy trade of products and services withinEurope and has the benefit of double tax treaties, low corporate tax and many other taxincentives. Moreover, Ireland has high literacy rate and is even known for thriving community ofentrepreneurs. For starting up an organization in Ireland various benefits from semi-stateincentives or pro-business state is practiced with financial and practical assistance. Trade policyis flexible in Ireland because it is the member of European union that supports trades andflexibility in business environment. Legal structure under this country prevails foreigninvestment which improves its growth and is highly ranked for starting up a business under thiseconomy. Moreover, for starting up a new business in this country is very beneficial becauseIrish people are highly skilled and are recognized for having the best work-force which willdirectly contribute in business growth as well as diversification would be practiced easily underthis country (Blanco and Cohen, 2017). Determining macro environment factors of Ireland:-
Technological factors:- technology has framed up a nation which expects results instantly.Ireland is known for fastest technology which leads to transferring or exchanging products andservices easily with the help of air transports or roadways which will result in growth of exportand import rate. Adaption of new technologies with creative ideas and innovation with highlyskilled labor a manufacturer could easily develop high quality products and services which willresult in increasing revenue and growth of business. Moreover, starting up a business in Irelandwould be very beneficial because here the business environment is flexible which promotesdiversification in products and services which attracts more customers and leads to more growthof an organization.By adopting internet facilities for selling manufactured products and servicesis the best way to enhance productivity as well as it generates more awareness among consumers.However, internet facilitates the consumption of desired products easily with less involvement oftime. Economic factors:- we are well aware of the fact that every businesses are affected because ofglobal and economic factors prevailing in working environment as well as barriers of transport isalso the biggest drawback in starting up a business. However, opting Ireland for stating up abusiness is very effective because the country consists of the best network of transport andaccess over 500 million consumers and is recognized as world's largest single market. However,GDP growth of the country is increasing over many years which enhances growth and revenue ofeconomy. Ireland has improved its outlook and has hired new staff's to improve or developexisting products and services which will have a great imp-act on the economic environment.Therefore, starting up a new venture under this country will be very effective for revenue andgrowth generation (Lammoglia and et.al., 2017).Political factors:- political factors are very crucial to be determined before starting up anewventure in a preferred market segment. Political factors have great influence over starting up abusiness in negative or positive manner. Starting up a venture in Ireland is useful because legalstructure under this country is very stable and flexible, for transferring intangible assets no tax islevied by the Ireland government. Moreover, tax rate of this country is comparatively low whichis beneficial for starting up a business and generating more revenue with less tax exemption.Ireland consists of high manufacturing of products and services and has established businessglobally. Therefore, starting up new business under this country will generate high revenue withtax flexibility and less tax rate.All nations follow separate legal structure as well as have
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