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Strategic International Business Management- Assignment

   

Added on  2021-04-24

13 Pages4265 Words25 Views
Running Head: Strategic International Business ManagementSWEDIGIStrategic InternationalBusiness ManagementCase Study

Strategic International Business ManagementP a g e | 1Table of ContentQuestion 1-People management issues that potentially underpin the difficulties Jan is facing............2Situational Analysis................................................................................................................................2People Management.........................................................................................................................2Difficulties in managing people..........................................................................................................3Unable to devote time...................................................................................................................3Negative feedback.........................................................................................................................3Different personalities...................................................................................................................3Employees with bad attitudes.......................................................................................................3Team conflicts................................................................................................................................3Resistance to Change.....................................................................................................................4Organizational problems...............................................................................................................4Question 2- The steps that Jan should take in order to get the launch back on track...........................4Managing People effectively.................................................................................................................5Setting goals and objectives..............................................................................................................5Openness in communication.............................................................................................................5Making time for the employees.........................................................................................................5Recognize achievement and value their contributions......................................................................5Employee empowerment..................................................................................................................5Motivation.........................................................................................................................................6Long Term Approach.............................................................................................................................6

Strategic International Business ManagementP a g e | 2Change Management............................................................................................................................6Lewin’s change management Model.................................................................................................7Implement the change...................................................................................................................7Refreeze the new change..............................................................................................................8Question 3: Leadership style Jan should implement in the process and the reasons for the style........8Question 4:Support needed from the management to improve the present situation.......................10References...........................................................................................................................................10Question 1-People management issues that potentially underpin the difficulties Jan is facingSituational AnalysisJan had been recently appointed as the CEO of SweDigi, a Swedish company which operates as a sub-contractor to the digital music Industry. Jan had a glorious past and tasted success in the initial years of his professional journey, thus was given the responsibility of improving the financial health of the company. Jan proactively thought of launching a new product in the media industry, to regain the lost market share; however things did not seem to work in his favour. The resignation of marketing manager, high turnover in the company, increasing threats by production manager to leave the company and the decreasing sales are some of the major challenges being faced by Jan. The team at SweDigi has accused Jan of not working with the team and taking own decisions withoutinvolving the team.People ManagementJan in his early 40s tasted success by selling of his earlier venture at a good profit margin, the exceptional skills displayed by Jan at such an early age is the reason why the management decided to bring him on board as the CEO. It was further noticed that the strategy of Jan which involves launching a new product in the media industry is not taking a dream run. People don’t trust Jan; do

Strategic International Business ManagementP a g e | 3not believe in his vision and think of him as an autocratic leader. Hence, the importance of people management drops in, people management is the ability of the leader or the manager to lead and motivate his people from front, make a relationship with them which is standing on the pillars of communication, teamwork, goal setting and performance appraisals (Armstrong, 2016). People are by far the most valued resource an organization have, people at any given point in time have the ability to make or break the organization, thus special attention has to be given to the workforce, as they are the major contributors of the success of the organization(Goetsch, 2014)Difficulties in managing peopleUnable to devote time- Jan being appointed as a new CEO has a lot of responsibilities on its shoulders, his responsibilities lies towards the management, shareholders, clients, employees and even to himself. In such a scenario with a lot of newness around, at times the CEO is unable to give the required attention to the employee which lowers their morale to work for the company and the CEO (Bolden, 2016).Negative feedback-Another problem which makes it difficult to manage people is the inability of the employees to handle and appreciate the rationale behind negative feedback. There are many employees who do not take the negative feedback as the feedback for their improvement; they do the other way round. They start feeling that the management does not like them hence giving them negative feedback, leading to resistance, apathy and conflicts among the teams (Kong & Ko, 2017).Different personalities-In the present days when the entire world has become a global village, workforce diversity is inevitable. Every person is unique from the other; it involves different style of motivation, communication and builds a connection. In cases when everybody is treated and motivated on the same pedestal, employees loose the faith in the management, as management totally failed to understand their pain points and address them effectively (Hoffman & Tadelis, 2018).Employees with bad attitudes- In every organization there are certain people who are miscreantsand disturb the harmony of the teams and the organization. Such people have bad attitudes and they are negative about the management and the leadership at any given point in time. Such people are really difficult to manage and the biggest threat to the decorum of the organization (Daft & Marcic, 2016)Team conflicts-Conflicts is definitely not bad In an organization, on the contrary conflicts help to identify difficulties in the organization, which the leadership can further take into account and work on eliminating them. However, not all conflict is good, Peer conflicts are one of the worst conflicts in

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