Identifying and Analyzing Strategic Issues Encountered by Museum of Contemporary Arts in Australia

Running head: BUSINESS STRATEGY
Business Strategy
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BUSINESS STRATEGY
Executive Summary
The study is based on understanding different strategic issues that have been encountered by
Museum of Contemporary arts situated in Australia that has attracted considerable concerns for
its future development and approach to secure continued investments from government and other
bodies. Also some issues are encountered subject to defining its role in context to museum and
art forms that has significant implication to drive value not only for the conserved art collections
as well as for audience attraction. A detailed identification and evaluation is made to understand
these issues and some realistic recommendations have been found and provided to improve the
current situation.
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BUSINESS STRATEGY
Contents
Executive Summary.....................................................................................................................................2
Introduction.................................................................................................................................................4
Discussion....................................................................................................................................................4
Recommendation........................................................................................................................................8
Justification of strategic model....................................................................................................................9
Conclusion.................................................................................................................................................11
References.................................................................................................................................................12
Appendices................................................................................................................................................13
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BUSINESS STRATEGY
Introduction
In this report strategic issue encountered by Museum of Contemporary arts that is situated in
Australia has been identified and analysed with consideration of Porter’s generic strategy
framework for better evaluation of issues. Also some recommendations are made for
improvements which are also supported with strategic framework for understanding of their
appropriateness. Hence the study is aimed to provide a broader understanding of different aspects
of strategic concepts and practices.
Discussion
According to Zbuchea (2015) with growth in widespread interest and investments both at
regional and international level, there seems to exist less skepticism situation on the rise of
stimulated demand for museums specifically towards contemporary art forms and Museum of
contemporary arts that is located in Australia. This enhancement in attention has been driven
through different imperative initiatives and demand for heterogeneous arts that has generated and
sustained audience growth. So in order to continue this rise in interest and demand from
audiences and investors it is indeed very essential for everyone engaged within the Museum of
Contemporary Arts (MCA) that is located in Australia and which includes different forms of
stakeholders interest such as artists, curators and programmers, educators, marketers to develop
experiences that fulfill both the learning curiosity and recreational expectations of new
audiences. As per ownership model MCA is a nonprofit organization or a charitable foundation
with aim to exhibit, collect and conserve art forms not only from Australia but from all over the
world with a social cause to preserve and unfold immense cultural and historical relevance of
these art works. But before strategic initiatives for redesigning art for MCA are undertaken it is
significant that major strategic issues that had been encountered at MCA are adequately
identified and then analyzed, to design appropriate strategies that could match new needs.
Strategic issues faced
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