Strategic Leadership in the Apparel Industry: M&Co Analysis

Running Head: STRATEGIC LEADERSHIP 0
Strategic Leadership
M and Co analysis: Strategic Leadership
(Student Details: )
3/3/2019

Strategic Leadership 1
Executive Summary
The strategic report is focused on apparel industry of the UK, with the help of M&Co case
study of the company strategic leadership analysis will be done while referring also to the
current “death of the high street” caused largely by online shopping. The company M&Co is
out of the largest, privately-owned fashion retailing companies of the UK. The company has
been selling good quality clothes since last 50 years. The company is having so many local
department stores, selling contemporary products within a convincing store environment,
whereas on-time service as well as quality is paramount. In this way, this report will use
leadership theory and critical thinking application from the module to assess M and Co’s
business environment at distinct levels. Finally, the paper will appraise the company’s
strategy at the end of the case study analysis.

Strategic Leadership 2
Contents
Executive Summary...................................................................................................................1
Strategic Leadership: Apparel Industry.....................................................................................3
Introduction................................................................................................................................3
Strategic Leadership...................................................................................................................3
Analysis of the industry’s environment and survival or success factors...............................3
Political and Legal Aspects................................................................................................4
Economic Aspects..............................................................................................................4
Social Factors.....................................................................................................................5
Technological Aspects.......................................................................................................5
The appraisal of the organization’s strategy..........................................................................6
Porter’s Five Forces and Business Model Canvas.................................................................9
Conclusion................................................................................................................................11
References................................................................................................................................11

Strategic Leadership 3
Strategic Leadership: Apparel Industry
Introduction
This report is based on strategic leadership module and hence contains background info of the
company with the purpose of the company’s business. In addition, paper is containing the
analysis of the industry environment, survival as well as success factors. Report will be
focused on the appraisal of the organization’s strategy for increasing business in the current
“death of the high street” caused hugely by online shopping. Basically, death of the high
street scenario is affecting retail stores of offline market considerably due to increased
popularity as well as people’s craze for online shopping. Hence, the paper will evaluate the
effectiveness of the M and Co company’s marketing strategies as well as survival factors so
that leaders, stakeholders, readers and other management of the company can utilise the info
resulted through an analysis and leverage for the betterment of the company over online
shopping market (Book Boon, 2010).
Source: (M&Co., 2018)
Strategic Leadership
Analysis of the industry’s environment and survival or success factors
This industry’s success factors include factor of overall environment of the store hence
clothes presentation in a retail environment is an essential component. Environmental factors
communicate with the customers by telling which products are new arrivals, popular, as well
as exciting. In this way, the retail environment directs the consumers throughout the store
while ensuring the overall experience is a better one (Bass & Dalal-Clayton, 2012). In