Strategic Leadership and Organisational Transformation

Strategic
Leadership and
Organisation
Transformation

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
PART 1 Critical Review of Academic Material.........................................................................3
PART 2 Justification, Evaluation and Appraisal of Organisational Change........................6
CONCLUSION.............................................................................................................................10
REFERENCES............................................................................................................................12

INTRODUCTION
Leadership is a strategic process through which an individual called a leader influences,
guides, directs and leads the operations and behaviours of other individuals within a business
organisation to the achievement of goals and success (Yahaya and Ebrahim, 2016). This report
assesses the leadership operations of Mr. Jeff Bezos, who founded and has lead the business
organisation Amazon.com Inc. to great success. Jeff Bezos founded Amazon in 1994, 25 years
ago and currently operates its functions as CEO from its headquarters in Seattle, USA. Through
the effective leadership of Mr. Jeff Bezos, Amazon has grown on to become one of the “Big
Four” technological businesses in the world. With Mr. Jeff Bezos as a leader, Amazon has also
effectively diversified into various industries through technological innovations such as AI
assistance, online marketplace, cloud computing, ecommerce etc. As of 2019, Amazon has
become an immensely profitable business organisation, generating revenues of up to 280.522$
billion Dollars.
MAIN BODY
PART 1 Critical Review of Academic Material
Leadership Skills and Qualities Required for a Competent Leader:
For an individual to become an effective and competent leader within a business
organisation, they need to possess several key qualities and skills such as those in possession
of Mr. Jeff Bezos, who through these skills was able to create and lead Amazon to glittering
success within the consumer markets. Though a leader needs to possess various distinct skills
and qualities, the most crucial skills and qualities that are required from an individual to become
a competent leader are as follows:
Integrity: An effective and competent leader such as Mr. Jeff Bezos needs to be honest, moral
and truthful in relation to their leadership operations towards their employees within a business
organisation. Only when the leadership of a business organisation possesses integrity can the
business organisation hope to possess a productive, moral and effective organisational culture
that influences the operational success of the entire business.

Decisiveness: A competent and effective leader such as Mr. Jeff Bezos is decisive in relation
to their decision making operations, while taking into account all the internal and external factors
that could have an impact on the decision that needs to be taken (Anderson and Sun, 2017).
Leadership that is indecisive cannot hope to take advantages of the mercurial opportunities that
are present to them with the intention to increase the business’s performance, efficiency,
productivity and profitability.
Team Building: As no leader within a business organisation can do everything all by
themselves, a competent and effective leader such as Mr. Jeff Bezos, needs to be able to
create effective teams that can collectively work towards achieving a goal or objective with
optimum performance and efficiency. This also requires the leader to be capable of
communicating effectively to all team members and resolve any occurring conflicts internally,
without it affecting the team’s performance and efficiency.
Problem Solving: A competent and effective leader such as Mr. Jeff Bezos, also needs to be
able to solve operational problems and issues, by being able to think creatively and
resourcefully, in a calm and collected manner, so that the issues and problems plaguing the
operations of the business organisation can be solved in an effective manner without them
hindering the business’s productivity and profitability in the consumer markets.
Leadership Styles. Models and Theories:
There are various leadership models and theories that a competent leader can make
use of to develop their own personal leadership style so that they can effectively lead their
business organisation to success, just as Mr. Jeff Bezos has done with Amazon. These different
leadership models, theories and styles are as follows:
Strategic Leadership: This style of leadership requires the leader of a business organisation to
express their strategic goals and vision for the business organisation to all its stakeholders and
motivate their workforce to strategically acquire and achieve the set objective and vision for the
business organisation (Fiaz, Su and Saqib, 2017). There are six main components of strategic
style of leadership:
 Identify the business organisation’s end objectives, goals and vision.
 Maintain and exploit the core competencies of the business organisation for success.
 Develop skilled and talented human resources for the business organisation.
 Create and maintain a productive, healthy, moral and effective organisational culture.