Strategic Leadership: Analysis of External Environment of M& Co. Group in Clothing Retailing Industry

Strategic Leadership

STRATEGIC LEADERSHIP 1

STRATEGIC LEADERSHIP 2
Contents
....................................................................................................................................................0
Introduction................................................................................................................................2
Internal and External Analysis...................................................................................................2
PEST Analysis...........................................................................................................................2
Porter’s Five Forces Framework................................................................................................3
Survival and Success Factors.....................................................................................................4
Porters Value Chain...................................................................................................................4
Primary Activities...................................................................................................................4
Secondary Activities...............................................................................................................5
Business canvas model...............................................................................................................6
VRIN framework.......................................................................................................................8
Conclusion..................................................................................................................................9
References................................................................................................................................11

STRATEGIC LEADERSHIP 3
Introduction
Strategic Leadership refers to utilising the strategy to manage the activity of employees. It is
required for the companies to manage the activities of employees in order to achieve the
success. It is significant to analyse the environment before managing the activities of
employees. The main purpose of this report is to analyse the microenvironment of the
company. In this report, the case of M& Co. group has been taken into consideration to
analyse its external environment with the different strategic tools. M& CO. is a Scottish
chain store which is operating under the retailing industry of clothing. In this report, the
analysis will be done on cloth retailing industry to identify the external factors which affects
the growth of the organisation.
Internal and External Analysis
PEST Analysis
Political
It has been seen that the industry contribute in development of GDP that is why government
support the industry. The companies adopts the dual sourcing policy in which at least one
supplier being located relatively close at hand. It is necessary to follow the environmental
policy which is developed by the government. As per the case, the large retailers invest large
amount in product lifecycle management.
Economical
As per the case study, it has been seen that this industry major contribute in GDP of different
countries such as Bangladesh, Turkey, Portugal and Italy. The growth of industry is totally
depending on the purchasing power of consumer. Different countries have different GDP rate