Strategic Leadership: Analyzing Challenges and Strategies at Tesco

This report examines strategic leadership within Tesco, a leading company in the retail sector, focusing on the challenges it faces and the strategies employed to overcome them. It highlights major challenges such as workplace transformation, customer service adaptations, and technology adoption, particularly in light of the Covid-19 pandemic. The report references the contingency theory, emphasizing the need for leaders to adapt to various situations. Key strategies discussed include upgrading technologies, ensuring employee safety, and enhancing customer service through healthy vendor relationships. The conclusion reinforces the importance of strategic leadership in achieving desired business outcomes and effectively communicating a clear vision to employees. The analysis showcases how Tesco navigated these challenges, providing valuable insights into strategic leadership in a global retail environment. Desklib provides this and many more assignments to aid students in their learning.

STRATEGIC LEADERSHIP

TABLE OF CONTENT
• Introduction
• Challenges faced by company
• Strategies to overcome challenges
• Conclusion
• References

INTRODUCTION
• Strategic leadership defines the potential of a
leader or manager to delineate a strategic vision
of the company and as a significant part of the
organisation, they intend to motivate and induce
others to attain that vision.
• It is also meant by the exploitation of strategies
in the managing employees.
• The key goal is to boost the productivity level
of an organisation.

CONTINUE
• Also, the other key goal is foster the
environment in which employees predict the
needs of a business in the context of their own
job.
• Furthermore, strategic leaders of any company
encourage the employees to follow their own
perceptions and ideas within the workplace
setting.
• Tesco is chosen from the FTSE list to make this
presentation.
• It is one of the leading companies in retail
sector.

MAJOR CHALLENGES FACED BY THE
COMPANY
• Workplace and health transformation: The
global pandemic has totally changed the
demands and requirements of employees as well
as organisations, whether in the home offices or
company, transport, distribution and more.
• Customer services: Customer satisfaction is
always the utmost priority of any business.
During the times of pandemic, many priorities
of customers have been changed which
simultaneously affect the business of Tesco.

CONTINUE
• Technology: Adoption of new technology is also quite
challenging for many businesses.
• The chosen company need to be innovative in their
ways to meet the requirements of business even in
pandemic times.
• There is always an upgradation in technologies that
must be ascertained by the business so as to be creative
and innovate to serve products and services to the
consumers.
• What type of technologies should be adopted, and in
what budget can be challenging for the Tesco.

THEORY OF CONTINGENCY
• This is a theory that reflect that the leaders
should be ready themselves in any kind of
situations.
• It emphasises on the fact that no leader can use
any single leadership style or pattern in all
situations to meet the results or influence
employees to meet the vision of the company.
• As the situation and time of Covid-19 was
occurred for the first time, it was quite hard and
challenging for the leaders to influence
employees to meet the vision of the
organisation.

STRATEGIES TO MEET CHALLENGES
• Upgradtion of technologies: As the Covid-19
pandemic has changed the total game of many
key players in the market.
• It becomes important for the organisation to
focus on latest technologies and tools in their
business so that goals can be effectively attained
for the business.
• It is also essential to meet the requirements of
customers with the right application of
technologies.

CONTINUE
• Employees safety: Employee's well-being is
also essential for the company to retain and
attract new employees for the business.
• For better services to customers: With an
intent to provide better and safe services to the
customers, the company also aims to maintain
healthy relationship with vendors so that
customers gets services and goods on time and
in a healthy way.

CONCLUSION
• From the above presentation, it can be concluded that strategic leadership is fundamental for the
businesses to meet the desired outcomes and objectives.
• Strategic leaders create a vision for the business and effectively communicate with the employees so
that they can understand what is anticipating from them.
• Tesco as a global retailing company also faced many challenges due to the effect of pandemic of
Covid-19. Major challenges or changes are identified in this presentation while shown very well that
how the company overcome such challenges.

REFERNCES
• Dadanlar, H.H., 2021. Hawkish or Dovish: The Effect of Female CEO Leadership on Strategic
Conformity, Organizational Innovation and Strategic Change (Doctoral dissertation, The University
of Texas Rio Grande Valley).
• Goncharenko, T., 2020. From business modelling to the leadership and innovation in business:
bibliometric analysis (banking as a case). Business Ethics and Leadership, 4(1), pp.113-125.
• Gross, R., 2020. The Influence of Followership Styles in Organizational Strategic Flexibility: A
Theoretical Integration. Management Review: An International Journal, 15(1), pp.4-11.
• Henderson, B.D., 2020. Building capacity: A case study in higher education leadership and strategic
diversity planning(Doctoral dissertation, Capella University).

CONTINUE
• You, Y. and et.al., 2020. How CEO/CMO characteristics affect innovation and stock returns: findings
and future directions. Journal of the Academy of Marketing Science, 48(6), pp.1229-1253.