Strategic Management: Tesco's Competitive Advantage and Strategic Direction

Strategic management

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Task 1...............................................................................................................................................3
Company overview......................................................................................................................3
Task 2...............................................................................................................................................5
VRIO analysis..............................................................................................................................5
Task 3...............................................................................................................................................7
Pestle analysis..............................................................................................................................7
Task 4...............................................................................................................................................9
Porters five force model...............................................................................................................9
Task 5.............................................................................................................................................10
Balance score card.....................................................................................................................10
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
In the field of managements and business organisation, strategic management have bene
considered he important level as aspects which have the clear level of involving of the different
formulations the implementations of strategies. This have been extended to have the initiative
which is taken any the company achieving it respective goals and objective on the behalf of the
organization’s stakeholder, allocation of the resources with assessment of the internal and
external aspects in which the organization tends to have to operation (Lisdorf, 2020). Tesco have
been renowned as British multinational groceries and general merchandise retailer need to have
the strategic planning in the market environment to aim more level of competitive advantage
against the competitors. This report will have the clear level of discussion on the company
strategic direction by implementing the competitive advantage by having the external
environment and development of competitive strategy.
MAIN BODY
Task 1
Company overview
Strategic management has the base of the clear level of understanding of the company
vision, mission and objective which have the major level of emphasis on the company values to
have the guiding of the firm descriptive action in permanent manner n (Orgad and Meng, 2017).
There is the involvement have the major planning of the strategic decisions and along with
activities to have the proper level of resource allocation which is needed have the achievement of
the goals in perfect manner. ‘the corporate mission and vison statement of the company have
been considered as the important tool for the establishments of the growth target of company in
the effective manner.
Tesco Vision
The vison of the company to more level of valuable business by the customer, the communities
in the operate and to be loyal and committed to the level of colleagues and respective
shareholders.
 The company vision has the respective five element which describes the sort of company
which can be the wants and needed to have the establishment all around the world.
 The firm wants growing the building and full of opportunities.
 There is need to be modern, innovative and be creative adhering the full level of ideas.
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 To have the establishment of skill at the global manner along with inspiring and the
earning trust and loyal customer forms the colleagues and communities.
Tesco mission statements
The company have the clear statement in order we make what matter the better and all together.
The company have the clear level of statements which is parcel of success to have the
potentiality for contributing the continuous level in the corporation (Young, 2018).
 The company is working with the approach of communities in order to have the standing
against the rivalry forms which have the clear level of demonstration of the Tesco’s
‘Three Big Ambitions. The following are such as
 To have the creation of new level of opportunities for the millions of people around the
world.
 The company tends to have the improvement in the health respective in order to have the
dealing with world global obesity crisis.
 To have the lead in reducing the food waste in the global manner.
Tesco Core Values.
The firm want to treat
There has the vison aspect to be important which will make the company to have struggling they
remain competitive –
 Trying harder for the customer to make the more satisfied.
 To have the targeting of all stakeholder with respect and dignity
 To never compromise with scale of goods
As the development of the Tesco values will be helpful in developing the vital level of success
as the value of Tesco have been embedded the business performance in needed at every level.
The company have values which have the people understand the kind of business they are
working.
The company have the committing of the billion level of investments to have revenue statements
for improving the level of customer satisfaction which is being designed as the strategies to have
the achievement of the goals by highly valued the customer by enjoying the stronger level of
long-term growth. There is the specifically the customer which have the culture inclined in the
preceding the most modern and conductive level of shopping the environment.
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