THE STRATEGIC MANAGEMENT

RUNNING HEAD: STRATEGIC MANAGEMENT 0
STRATEGIC
MANAGEMENT
Micron Technology

STRATEGIC MANAGEMENT 1
Executive Summary
Micron Technology offer quality products worldwide and organize various programs to
motivate large number of employees. The aim of the paper is to understand the external and
internal environment of the organization. The paper also provides information about the
strategies used by the organization and problems they faced while conducting the operations. The
results revealed that government policies, high competition affect the organization in negative
manner. The employees and cost differentiation strategy is distinctive competencies of the
organization. However, it is conclude that company still faces challenges because of dynamic
environment and less investment in innovation. To overcome this organization can adopt joint
venture strategy and can invest more o research and development.

STRATEGIC MANAGEMENT 2
Table of Contents
Introduction..................................................................................................................................................................................... 3
Company profile.............................................................................................................................................................................. 3
External analysis.............................................................................................................................................................................. 3
PESTEL analysis........................................................................................................................................................................4
Political factors......................................................................................................................................................................4
Economic factors................................................................................................................................................................... 4
Social factors......................................................................................................................................................................... 4
Technological factors............................................................................................................................................................ 4
Environmental factors............................................................................................................................................................ 4
Legal factors.......................................................................................................................................................................... 5
Internal analysis............................................................................................................................................................................... 5
Strengths..................................................................................................................................................................................... 5
Weaknesses................................................................................................................................................................................ 6
Five Forces analysis......................................................................................................................................................................... 6
Threats regarding the Entrance of New Firms.............................................................................................................................6
Suppliers power in negotiation...................................................................................................................................................6
Buyers power in negotiation....................................................................................................................................................... 7
Threats of substitution................................................................................................................................................................ 7
Rivalry from existing competitors..............................................................................................................................................7
Stakeholders Analysis......................................................................................................................................................................7
Consumers.................................................................................................................................................................................. 8
Government................................................................................................................................................................................ 8
Employees.................................................................................................................................................................................. 8
Media.......................................................................................................................................................................................... 8
Suppliers..................................................................................................................................................................................... 8
Micron Technology Stakeholders Matrix.........................................................................................................................................8
Four Generic Building Blocks..........................................................................................................................................................9
Efficiency................................................................................................................................................................................... 9
Quality...................................................................................................................................................................................... 10
Innovation................................................................................................................................................................................. 10
Customer responsiveness.......................................................................................................................................................... 10
Distinctive competencies............................................................................................................................................................... 10
Differentiation strategy.................................................................................................................................................................. 11
Strategic Alliance........................................................................................................................................................................... 11
Micron Technology Global............................................................................................................................................................12
Potential Problems......................................................................................................................................................................... 12
Recommendations.......................................................................................................................................................................... 13
Conclusion..................................................................................................................................................................................... 13
References..................................................................................................................................................................................... 14

STRATEGIC MANAGEMENT 3
Introduction
Strategic management is considered the approach which is significant for the
organization it is because in this continuous planning, investigation as well as analysis takes
place which helps in accomplishing the goals and objective of the organization. In this report, the
external and internal analysis of the company through “PESTEL and SWOT” is discussed. The
report also investigates the components of the company to gain competitive advantage through
analyzing the industry by “Five force model”. The report also discussed distinctive
competencies, differentiation strategy major problems faced by the organization. The
recommendation is also provided to overcome the issues.
Company profile
Micron Technology, Inc. is an American producer of computer memory and computer
data storage including dynamic random-access memory, flash memory, and USB flash drives. It
was found in the year 1978 and company is in semiconductors industry (Wahab, Dali, & Tolago,
2018). The company also serves their products and services in United Arab Emirates such as
Dubai. In the year 2019 the revenue of the company was $4.79 billion. The company offers their
services worldwide; therefore the company has skilled and competent workers who all are
specialized in producing USB flash drivers etc. It is estimated that in the 2017 the company has
more than 7,000 number of employees in UAE (Cuvero, Richard, Granados, & Pilkington,
2018). The company has both full and part time employees with further options such as remote
work etc. In UAE the branches of the company are Dubai, Sharjah etc therefore the company
offers memory products which are sold into the tablet, mobile devices, enterprises, automotive as
well as market of consumer’s electronics.
External analysis
It is refers to the approach which analyze the external factors which affects the
organization in both positive and negative manner that is some factors will be opportunities for
the company and some factors are considered threats for the company. Through which it become
difficult for the company to sustain in long run.