This report analyzes the strategic management aspects of the company Facebook Inc to understand their place in the competitive business environment. With the help of the PESTEL, SWOT and Porter’s Five Forces Analysis, the different strengths, threats, opportunities and weaknesses have been identified that helped in understanding the aspects which can be incorporated for the growth of the business and improve the overall presence of the business in the market. Lastly, the cost leadership strategy has been considered to be the most effective tool that will make the business of Facebook more appropriate along with diversification that will be leading to success of company.