Strategic Management in H&M: Analysis and Recommendations

Strategic management

Table of Contents
INTRODUCTION...........................................................................................................................1
Background of H&M...........................................................................................................1
External: Fast Fashion Industry Analysis:........................................................................1
SWOT Analysis.....................................................................................................................3
Strategic Options:.................................................................................................................4
5. Strategy Selection and Justification:..............................................................................5
Conclusion and recommendations...................................................................................................6

INTRODUCTION
Strategic management refers to the ongoing monitoring, planning and a significant
analysis of all the necessities of an organisation that needs to meet of goals and objectives. The
changes in business environment requires the organisation strategical behaviour for success.
H&M is one of the organisation of the clothing retail company and the company has been known
for clothing of men, women, children and teenagers.
The company has been founded in 1947 and it has its headquartered in Sweden. The
company's large stores have been available in almost 33 countries. The discussion includes
background of H&M, external analysis of the fast fashion industry, internal capabilities. In
addition to this, a strategic analysis tool to evaluate the H&M strategic choices and future
direction. A critical evaluation and justification based on the H&M. Apart from it, future
recommendations on which company can be able to achieve goals and maximise profit.
Background of company
Hennes & Mauritz is one of the leading organisation which providing various products
and services and it is specifically called as the fashion company in order to clothing segment of
the women, men, children and teenagers. In 2019, November H&M operates in almost 70
countries and in almost 5000 stores. There are almost 126,000 positions availability for all the
employees in an organisation. The founder of a company is Erling Persson in 1947 and first shop
was opened his first store in Vasteras, Sweden and at present, the organisation have been built at
the place of this store where almost 75000 employees have been working constantly. In reference
of comapny, it refers to five brands with an effective and different concept (Clarke and Fuller,
2010).
External: Fast Fashion Industry Analysis:
The H&M industry is one of the growing and one of the fastest retail industry which
observed that the industries observed enormous growth in almost 6 years on the basis of several
factors including economic growth, high standard of living, social fact, technological
improvement and many others. Therefore, it can be simply suggested that PESTEL analysis is
utilised to manifests the discussion on the external influencers including various factors. This
components can be simply helps in exploring the growth of external factors on the macro
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