Strategic Management of DELL

Added on - 22 Nov 2020

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Strategic Management
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Strategic direction that company has followed in past and the way it is developed in past fiveyears............................................................................................................................................1TASK 2............................................................................................................................................2Pestle analysis of the company to review external environmental factors..................................2Critical discussion on company's competitive advantage among its direct competitors............3Probable industry scenario which faced by company from its existing market domains...........4TASK 3............................................................................................................................................5Extent in which company face strategic draft.............................................................................5An analysis of company's vision and mission statements which align to demand of the marketplace or not..................................................................................................................................5Company's strategic capabilities.................................................................................................5Business Canvas Model of the company....................................................................................6TASK 4............................................................................................................................................8Possible strategies that company could follow to defend its core business................................8TASK 5..........................................................................................................................................10Recommendations for the resource implications in company..................................................10Conclusions....................................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONStrategic management is the process which is implement by company to meet its futuregoals and objectives by doing continuous planning, monitoring, analysing and all otherassessments by which company able to meet its goals.(Strategic management,2018.) Under thispresent report chosen organisation is DELL. This present report will cover strategic directionwhich company followed in the past and the way it is developed in past fiver years. Appropriatemodel is applied to measure external environment factors, its competitors, and also industryscenario. Company's capable strategies and their vision and mission for facing strategic draft isalso to be explained in this report. Possible strategies which company would follow to defend itscore business is going to be explained in this report. Further, in this report recommendations isprovided for the resource implications of the company.TASK 1Strategic direction that company has followed in past and the way it is developed in past fiveyears.To minimise competitive advantage and to achieve targeted organisational goal Dellcompany is continuously developing strategic management by which their targeted future goalsof the company get achieved. In the year 2013 company has made a strategic management toachieve goal up-to 2020. Their goal is to maintain social and environmental factors by whichthey will able to develop effective relationships with the customers.Company has followed effective strategic directions in past five years by which they willable to maintain their effective relationships with customers as well as in business market aswell. Dell strategy is to develop effective market environment under which they are being closerto customers to find their expectations which they able to carry marketing strategies.Firstly they have applied effective internet infrastructure where they provide facilities tocustomer in booking products online which helps them to develop effective customer base inexisting business market. Another policies they applied in reducing competition is throughcollaboration. By doing collaboration Dell's executives thinks that this strategic managementhelps them to reach market efficiency. Company has added Xerox's technology which hasprovided good profitability and they have also provided the best service to customer by adoptingthis technology.(Myrick and Kelloway, 2018,) These strategic management of the company1
helps them to cut the monopoly of the other computer organisation and which also helps them tocapture market in which they have provided effective goods and services to customer.Now Dell is going again public after five years of privately held company. Using a mixof cash and equity company has announced to purchase holders of shares and the amount whichthey have announced to purchase that is $21.7 billion. By 2020 company's goal is to capturesocial and environmental market by offering best services to the customers.TASK 2Pestle analysis of the company to review external environmental factors.Political factor-dell company has to face many strategic international relationship because theirbusiness is global they have to face political legislation in performing company's operation in thedifferent countries. Such factors may be political instability, tax laws, trade measures, and alsoforeign currency rates.Economic factor-three major factors which affect Dell performance are fluctuations in foreigncurrency rates, cost of raw materials for their products and financial stability in country whichthey operate. When country's taxation policy increased and currency rates increased, majorimpact spike on cost of products and service they offered to customers.(Ocasio, Laamanen andVaara, 2018.)Social factor-in the world of internet every one is using laptop and in which Dell has been ableto develop their goodwill among customers, but they have tough competition from theircompetitors which are HP, Lenovo, Asus etc. therefore, their strategies are so effective that theirname is known to everyone.Technological factor-they are known as technological corporation and because of that theyhave continuous upgrades in their technologies. To remain in business market which is full ofcompetitions Dell has to make continuous changes in their technological factors by which theirprofitability increased up.Legal factor-this is the major issue for company's which are doing business globally. Companyhas to follow rules and regulations of the country in which they are doing their businessoperations.2
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